digital evolution. what’s next?
DESCRIPTION
Innovation, THINGS, TEDx, envision the future, design, interaction design, strategy, user-centric, user behaviour, UI, UX, IoT, Internet of Things.TRANSCRIPT
Pier Paolo Bardoni Turin, September 14th, 2013
Digital evolution. What’s next?Digital innovation is supporting a new big change.
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Hi there!
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INSTINCT?surviving is a natural instinct.
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NO SURPRISES!falling apart could be
around the corner.
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CHANGE IS THE FUTURE.so, the only way forward is to be found in real changes
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CHANGE = VALUEthe algebra equation
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ENLIGHTENMENT.knocking down the barriers to find new values.
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TECHNOLOGICAL BARRIERS.the use of technology is a barrier for everybody.
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TRANSPARENCY IN VALUES.the evolution of technology allows us to live it transparently.
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PRODUCT REVOLUTION.every product can have techology built-in.
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THE INTERNET OF THINGS
the digital evolution is...
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THE PRODUCTION PARADIGM IS EXPERIENCING A SHIFT
not just a mega trend...
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COMPUTING DEVICES ARE BECOMING CHEAPER, SMALLER & MORE POWERFUL
not just a mega trend...
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INTERNET CONNECTIONS ARE GROWING CONSIDERABLY.
not just a mega trend...
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OBVIOUS IMPROVEMENT.if the product is better, the people accept it
because they understand the new values offered.mercoledì 23 ottobre 13
EAGERNESS OF VALUES.people are always eager for meaningful values.
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NEW HORIZON....don’t be afraid to change your habits!
New valuable behaviours are on the horizon.mercoledì 23 ottobre 13
THE BIG QUESTION?
brands have to rethink products and actively drive the internet of things revolution.
Are they ready?mercoledì 23 ottobre 13
DESIGN IS KING
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IT’S A NEW BEGINNING...
BRANDS HAVE TO OVERCOME THE CURRENT CONSUMER DEADLOCK.BRANDS HAVE TO SEIZE THE MOMENT IF THEY WANT TO SURVIVE IN THE FUTURE.
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© Copyright 2013
THINGS srl
Registered office:Viale Papiniano 4420123 Milano ITALIA
P.IVA/Vat no. 08360540960
http://things.is @THINGS_IS
Operating office: Via Bartolomeo Panizza 720144 Milano ITALIA
For inquiries, please contactPier Paolo [email protected] @PierBardoni
Thank you!
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