digital disruption in the physical world
DESCRIPTION
Apresentação realizada no evento Smartweek - POLI/USP - 22 out14 - Flavio MaedaTRANSCRIPT
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Flávio Carneiro MaedaEngenheiro Mecatrônico – POLI/USP
Sócio Diretor – Konitech
Co-fundador - ProprietárioDireto
DIGITAL DISRUPTION IN THE PHYSICAL WORLD
SMART WEEK 2014 – USP
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DIGITAL DISRUPTIONDIGITAL DISRUPTION
A Internet impactou primeiramente negócios que podiam ser facilmente ou totalmente digitalizáveis
Knowledge
Communications
Marketing & Advertisement
Media (Photo, Music, Movies)
Retail
Quem não se preparou e se não transformou, desapareceu. Novos negócios surgiram:
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Internet 3.0 , IoT, Physical WebInternet 3.0 , IoT, Physical Web
Na próxima fase, que já começou, a Internet irá impactar outros negócios através de “Produtos Híbridos”
Source: Business Models and the Internet of Things - Bosch Internet of Things & Services Lab
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Internet 3.0 , IoT, Physical WebInternet 3.0 , IoT, Physical Web
Função Original + Dados e Serviços de TI
Se antes os serviços agregavam valor aos produtos, os produtos são agora meros intermediários para uma extensa gama de serviços
Source: Business Models and the Internet of Things - Bosch Internet of Things & Services Lab
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Business Models and the Internet of Things Business Models and the Internet of Things
Business Models and the Internet of Things - Bosch ConnectedWorld Blog
https://www.youtube.com/watch?v=kYQ_PHOCjyg#t=260
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Internet 3.0 , IoT, Physical WebInternet 3.0 , IoT, Physical Web
Consequências dos Produtos Híbridos (Enhanced Products):
1. High Resolution and Real time Management
2. Continuous integration of products to users and customers
I. After sales services
II. Run-time services
III. Customer relationship
3. Analytics (Big Data)
4. New Business Models
I. Freemium
II. Pay per use
III. Recurring Income revenues
5. Control circuit
6. Operational Efficiency
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Internet 3.0 , IoT, Physical WebInternet 3.0 , IoT, Physical Web
Consequências dos Produtos Híbridos (Enhanced Products):
Source: Driving Unconventional Growth through the Industrial Internet of Things – Accenture Technologies
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Example MichelinExample Michelin
Source: Driving Unconventional Growth through the Industrial Internet of Things – Accenture Technologies
Every Business is a Digital Business
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1.0, 2.0, 3.01.0, 2.0, 3.0
1.0 2.0
Data / Transactions / Digital Services
3.0
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1.0, 2.0, 3.01.0, 2.0, 3.0
IslandMESH(64K)
6LoWPAN
Coordinator(Edge router)
Cloud
Cloud BackendSystems
OS: Android / IOS / Win+Sensors
TalkingMessagingPositioningChekin-inRecordingInteractions with Systems
3G, 4G, WiFi
Cloud
Cloud
BackendSystems
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AplicationsAplications
Examples of Applications of Hybrid Products
SMART
ProductionInventoryLogistics
Operational Efficiency
SMART
Logistics & Distribution
Operational Efficiency
SMART
Digital Post Sales ServicesRemote Monitoring
Predictive MaintenainceData Collection
FreemiumPay per use
Unconventional GrowthNew Revenues
Recurring RevenuesIncrease customer loyalty
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ExemploExemplo - Refrigerador- Refrigerador
“Thing”