digital disruption - canieti
TRANSCRIPT
Digital Disruption
Bert DuMars | VP, Principal Analyst
October 23, 2013
@bwdumars
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Digital Disruption Can Come From The Most Unlikely Places
Source: http://online.wsj.com/article/SB10001424127887324678604578340752088305668.html and
http://www.wired.com/underwire/2013/03/publishing-industry-next-chapter/
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Michael Porter’s Five Forces Revisited In The Age Of The Customer And Digital Disruption
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We Have Entered The Age Of The Customer
Customer obsession:
Building value around the customer, not the
channel or product
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Meet The Digital Consumers
“When consumers adopt
technology, they do old
things in new ways;
When people internalize
technology, they find new
things to do”
adopt
internalize
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Meet The Digital Disruptors
“When companies adopt
technology, they do old
things in new ways;
When companies internalize
technology, they find new
things to do”
adopt
internalize
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To satisfy digital consumers in the
future, you must be – and enable –
digital disruptors
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Agenda
› How is digital disruption different from other forms of disruption?
› What are the three steps to becoming a digital disruptor?
› Are you (and your organization) ready?
Enter text and box will expand down
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Digital disruption is better, stronger, and faster
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Nest Turns Everyday Home Appliances Into The Adjacent Possible
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What is the next thing people need?
Let’s not pretend that we know the endgame here, let’s do the least amount of features to know if it will work. Then improve it if people use it.
- Charles Teague, CEO
Collaborative
innovation and
development
Prior Apple product
experiences
Digital media
meltdown and
rebirth
Related hardware
advances
Better, Faster, Thinner & Lighter…With A Powerful Customer Experience
Ecosystem
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Chick-Fil-A’s Daddy Daughter Date Night program Builds Multi-Generational Loyalty
› For quick serve restaurant, the store, in store
display, in bag flyers/invitations, social media, and
easy digital experience positively affect spend.
› Chick-Fil-A DDDN program developed by operator
in Kansas in 2008. Hyper-Local brand relationship
building.
› 2010 first market test, 2012 86 markets
participated.
› Experience solidifies relationship with parents and
builds relationship with next generation customers.
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Chick-Fil-A “The Hatch”Innovation Center
› 40,000 Sq. Ft Innovation Center
› Designed to change the culture and accelerate innovation
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Delivering convenience to the world.
Empower The Organization Through A Big Audacious Goal And Powerful Brand North Star
Take advantage of physical locations to deliver digital based services.
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The 7-Eleven Mobile Experience – Content In Context
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Customer Experience Is Driving Shareholder Value
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Energy
Skills
Policies
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People see it coming but aren’t ready for itPERCENT THAT AGREE WITH EACH STATEMENT (TOP 2 BOX)
Source: June 2012, Digital Readiness Assessment
89%
65%
38%
32%
E
S
P
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People see it coming but aren’t ready for itPERCENT THAT AGREE WITH EACH STATEMENT (TOP 2 BOX)
Source: June 2012, Digital Readiness Assessment
89%
65%
38%
E
S
P 49%24%
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This Is Your Future…
This Is Our Future…
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Recommendations
› Unshackle yourselves from the Industrial Age mindset
› Innovation – Not just incremental – Must be your focus
› Visit and get involved with a startup accelerator:
• 500 Mexico City, Wayra Mexico, AltaVentures, The Founder
Institute Mexico City
› Learn about Coca Cola Accelerator Mexico City
› Visit an innovation lab in the US…build an innovation lab
or team at your Headquarters
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Summary
› Digital Disruption is coming to an industry near you
› Like the “6 Million Dollar Man” it will be better, stronger, and faster
› Most companies see it coming, but few are prepared. Are you?