Digital Destinations

Chapter 1

Research

Chapter 3

During

Chapter 2

Booking

Chapter 4

After

TR AV E L AG E NT

27% book with a High Street travel agent

26% of us use Facebook for research

8% of us now booking holidays

through apps

90% of those

online will use hotel wifi

33% of us are researching and booking activities

whilst abroad

37% of package deals

are booked with a High Street travel agent

When we are back from holiday,

a third of us upload photos

22% look at holiday brochures

73%of us book our holidays online

Men are more active online than women

26% of those

over 55 post reviews

43% of us use

TripAdvisor

84% of us stay online during our holidays

One in four use price

comparison sites

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webloyalty.co.uk/digitaldestinations

How the web is shaping today’s holiday experience