digital decoupling: as a means to save money and time - accenture digital

As a means to save money and time

Digital Decoupling

Copyright © 2015 Accenture All rights reserved. 2

1. WHAT’S DIGITALDECOUPLING


WE INVENTED IT.

ACCENTURE IS THE FIRST RESULT.

IF YOU GOOGLE FOR IT


THAT’S BEING CHANGING A LOT IN THE PAST YEARS THROUGH MANY ACQUISTIONS

IT’S PART OF A NEW ACCENTURE


A GLOBAL DECOUPLING FACTORY

Mumbai

Costa Rica Italia India

Milano

San José



OFFSHORE PRODUCTION FACTORY

WITH HIGH QUALITY RESOURCES

MumbaiSan José



Milano

ONSHORE PROJECT MANAGERS

WORKING AT CLIENT OFFICE


BUTHOW DOES IT WORK?


SOME COMPANIESHAVE SO MANY ASSET TO CREATE. AND SO LITTLE TIME.

MANY CREATIVE AGENCIESMANY PRODUCTION PARTNERS

SOMETIMES THERE ARETOO MANY STAKEHOLDERS

DIGITAL DECOUPLING ISA BETTER WAY TO WORK

CAN ENSURE YOUR QUALITY STANDARDS ARE ALWAYS MET

ALLOWS MARKETING TO FOCUS ON CREATIVITY

THATCAN MAKE YOU SAVE MONEY AND TIME


A MODEL WHERE THE KNOWLEDGE OF WHO DOES WHAT AND BY WHEN IS HIDDEN AND HARD TO FIND

A SINGLE COMPETENCE CENTER FOR DELIVERY, 100% IN CHARGE AND AWARE.

FROM TO


Asset Publishing

CreativeStrategy

Asset Building

Asset Storage

Asset Localization

Creative Design

THE STRATEGIC THINKING AND CREATIVE IDEAS REMAINS IN THE HANDS OF THE COMPANY. PRODUCTION IS DELIVERED AT SCALE.

STAYS THE SAMEThey keep on pushing the boundaries of creativity and exploring the endless possibilities of communication with your agencies.

Creative layout, shooting, ads, events…

CHANGES

We take care of the rest. We help you organize and plan the many activities throughout the year, we create a plan and execute each one of them in compliance with your guidelines.

Front & Backend development, test & scan, online release


Asset Publishing

CreativeStrategy

Asset Building

Asset Storage

Asset Localization

Creative Design

WE WILL HELP TOGETHER WITH THEIR AMAZING CREATIVE AGENCIES

THEM TO UNDERSTAND IF THE CREATIVITY MATCHES PRODUCTION REQUIREMENT AND IF THEY IMPACT DESIRED TIMING OR QUALITY

TO ENSURE1. QUALITY 2. TIME TO MARKET

WHILE THEY TAKE CARE OFCREATIVE TASKS


Asset Publishing

CreativeStrategy

Asset Building

Asset Storage

Asset Localization

Creative Design

AFTER CREATIVITY

WE WILLPLANMANAGEMANY TIMES

PRODUCTION ACTIVITIES CREATING A PRODUCTION PLAN IN A GANTT CHART FOR ALL TO KNOW WHAT WILL BE DONE BY WHO AND WHEN.

THE FLOW OF ACTIVITIES RAISING FLAGS AND WARNINGS IF FOR ANY REASON A CHANGE TO THE PLAN MIGHT OCCUR

IN A LEARNING CURVE THAT WILL MAKE US MORE AND MORE EFFICIENT IN DELIVERING YOUR ASSETS

IS DONE AND VALIDATED, WE WILL DO WHATEVER IT TAKES TO GO ONLINE.


BEFORE WAS USED TOYOUR COMPANY

EXPECT BUILD FROM SCRATCH

HAVE VARIABLE QUALITY WASTE MARKETING TEAM

SOME POSSIBLE DELAY IN GOING ONLINE DUE TO DELIVERY AND COMPLICATIONS

EVERY SINGLE WEBSITE, LANDING OR FORM EVERY TIME.

AND COSTS

MANAGING IMPLEMENTATION AND ALSOISSUES AND REQUESTS

TIME

FOR

DELIVERY


NOW YOU WILL

TO THINK ABOUT CREATIVITYWHILE WE TAKE CARE OF THE

PRODUCTION STUFF

INS

TEA

DHAVE MORE TIME


THE BEST TEAM FOR THE JOB: NOT JUST NERDS

AGENCY EXPERIENCED

A team of professionals coming from digital agencies that has proven and reliable experience in content strategy and onsite project management for digital assets.

The well known Accenture Delivery

reliability will be granted and coordinated by our

best digital delivery expert to grant you full

capacity and efficiency.

DELIVERYEXPERIENCED

THE DPM IN THIS TEAM IS AT CLIENT OFFICE, FEW STEP FROM MARKETING NEEDS.


3.HOWDO WE INTERACT WITH STAKEHOLDERS?


ACCENTURE VALIDATES THE CONCEPT TO THE AGENCY FOR THEM TO PROVIDE A CREATIVE KIT

ACN

ACN

ACCENTURE CHECKS WITH IF THERE IS ANY CONCERN REGARDING FEASIBILITY AND/OR CONSTRAINT.

ACNAGENCY ENGAGES ACN TO CHECK IF THE IDEA IS FEASABLE IN THE REQUIRED TIMINGS

VALIDATEDCREATIVITYA

AGENCY AND CLIENT COME UP WITH A VERY GOOD IDEA FOR A SPECIAL PROJECT

MARKET NEED

CBRANDENGAGES AGENCY FOR CREATIVITY

MKT

PHASE 1 – CREATIVE STRATEGY AND DESIGN


ONLINE ASSET

THE OK FOR GO LIVE WILL COME FROM BRANDS AFTER THE DECOUPLED PROCESS IS DONE.

CMKT

A

IF THE DEVELOPED ASSETS MATCHED THE DESIDERED QUALITY, THE ASSET IS SUBMITTED TO NIM BRAND MANAGER FOR APPROVAL

ADEVELOPED ASSET IS VIEWABLE TO AGENCY FOR APPROVAL

ACN

1. VALIDATES IF THE CREATIVE KIT MATCHES SPECIFICATIONS.2.REVIEW ROUGH TIMING ESTIMATIONS AND START PRODUCTION

VALIDATEDCREATIVITY

AAGENCYSENDS CREATIVE KITTO ACCENTURE

PHASE 2 – IMPLEMENTATION AND DELIVERY


WEBSITES

ADV CAMPAIGN

APPs

SOCIAL PAGES

Brand & product websites, online contest, data collection forms….

Banners, landing pages, newsletters, DEMs …

Android, iOS, Facebook, …

Facebook Fan Pages, Google+, Instagram, Pinterest, Twitter, Youtube

AND EVERY DIGITAL ASSET You might want to develop in the future

POSSIBLE SCOPE OF WORK


Max [email protected]

Thank you!! >>Alessandro [email protected]

digital decoupling: as a means to save money and time - accenture digital

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