digital content that works
DESCRIPTION
Slides for presentation by Bob Wydra from DidItDirect at Social Media Breakfast - Madison. August 15th, 2012TRANSCRIPT
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Digital Content That Works
What it takes to create, place and manage images that engage, excite and
work to lead your clients to a sale!
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Images and their creation
Use Images that are common to your core demographic.
Find images that compel emotion.
Use images that are technically correct.
Capture the moments that matter.
Smiles are the new premium commodity .
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The image and Facebook
Crop for placement ( square or rectangle)
Size, Ratio and Orientation.
Color and contrast.
Use logo and watermark.
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Higher Contrast for Facebook
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Higher Contrast for Facebook
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Cropping
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Tell the story
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Ratio and Facebook Albums
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Image Dimensions
Pinned Photo Ratio is 1 to 1 Profile is 1 to 1 and must not be smaller
than 180 px by 180 px Time line is 851 px x 315 or 3.2 to 1 ratio
Facebook albums center your images and will use a basic rule of
orientation with wall lay out. I use the Bob Wydra 4 post rule by
posting the first image as the main image and then 3 following images at 1 to 1 ratio.
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Orientation and layout
First image determines layout.
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Image Order In Albums
Click on image and drag and drop.
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Full Album Post On Feed
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Saving for SEO
All the major search engines have their own image search
engines.
Use descriptive file namesBad: www.yoursite.com/images/photo-356789.jpgGood: www.yoursite.com/images/row-boat-by-lake.jpg
Use the social photo sitesUpload some of your images to photo hosting sites like Flickr.com. Add links back to the relevant page on your site.
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Very Important!
Your gift from Mark.
@ and Tagging
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Tagging within images!
Using the tag and @ sign feature will connect you to your outer sphere of influence.
Raise your insights!
Engage more fans!
Be seen on more walls!
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Tag In Albums
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Complex Linking
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Tag In Post Comment Stream (Before)
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Tag In Post Comment Stream (After)
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Tag In Post Comment Stream (After)
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Posting On Event Pages
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Connecting To Digital Dots
Engage fans and organizations with large number of followers.
Sponsor a photographer to document events that interest your demographics.
Tag and link to your sponsors and media. Drop in links to web sites and blogs.
TAKE CARE OF YOUR KEY ENGAGMENT CONTACTS! (Compensation)
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What Cross Posting Can Do!
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Smile and the world smiles with you!
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