digital city mechanics gigebitchallenge
TRANSCRIPT
Digital City Mechanics A new system for creating jobs
What is a job? It’s changing • No longer “at the office 40 hours”
• Computer or handheld device is the tool
• Re-educating our workforce
• Billions spent on training and economic
development = wasted!
Hi-Tech Jobs for Anyone? • % who have the skill sets
• % unemployed
• % freelancers
• Digital Divide
An Infinite Problem? • Manufacturing Service
• Affects all walks of life
• Jobs for “former” laborers
• Baby boomers, Moms returning to work
• Re-entry, welfare recipients, laid-off workers
• Non-college educated workers
A New Model for Creating Jobs • Not revolutionary, but obvious…
• Jobs require comfort online
• Freelance workers - On-demand skills
• Virtual workgroups - online tools
• Project based, peer network, social based
• Will involve LOTS of online multimedia
• Interactive multimedia + data = apps
• Sustainable model
Picking up Where Broadband Infrastructure Leaves off • Software infrastructure
• Neighborhood bureaus, free Dashboard software
• Free Community Engagement programs
• Free Tech Support for Freelance workers and Community organizations
• Compelling online multimedia
• Comfort utilizing online technology and tools
Community Engagement as Value-Added Differentiation
• Bureaus = community presence
• Training, workshops, tech support
• Multimedia content
• Multimedia business directory
• Real-time video help bureaus
• Viral campaigns and marketing promos
• Encourage startups, Independent workers
• Connect the dots at the community level
New kind of online
marketing
ONLINE
MARKETPLACE &
CLASSIFIEDS
SOCIALLY
CONSCIOUS
SPONSORSHIPS HYPER-LOCAL
RELATIONSHIPS
More efficient
use of
economic
development
dollars PROGRAMS PROJECTS SERVICES
Customize a city or region
Socially Conscious Sponsorships • Local industry helps local economies by paying
for online multimedia projects
• Money flows through 501c3 = tax write-off
• Put people to work – locally
• Train workers in online job skills
• Reuse content with logo on it
BUSINESS
Hyper-Local Relationships • Build business directory with local sales & media
production people – with mini web commercials
• Convince global brand campaigns to spend money locally
• Compelling, relevant campaigns created by our marketing interns and local businesses based on sponsored themes
BUSINESS
online Marketplace & Classifieds • Local businesses of all types – in our online
multimedia directory
• Sponsored by socially conscious enterprises
• Seller takes photo of their product, inputs # of inventory, $ price per unit
• Provide delivery services
• Transaction and reputation
• Craig’s list + Angie’s list + Etsy
BUSINESS
Free Software, Open to All • Community Activity streams
• online marketplace, Jobs boards, Peer support
• Software Infrastructure, Historical timelines
• Integrated courseware, Social media aggregation, Media channels
• Real-time video help – by Volunteers
• Open source, open data, open standards
Digital Economy Ecosystem • Entrepreneurial culture
• online job market
• Not just for companies, but individuals
• Collaboration, Communication, Commerce
• Support Independent workers -
Freelancers
Tech Development Platform, Plugins
Interactive Content
I.P.
Design Games, Videos
Interfaces,Templates
TAMPA Jamaica CLEVELAND Kansas City
DCM puts deals together • Build syndicate of local investors and stakeholders
• Create local subsidiary, own 51% of entity – 49% = local investors, execs and staff
• Create accompanying 501c3
• Identify local industry to sponsor MM projects
• Global brands sponsor viral campaigns - gain access to authentic hyper-local vendors and customers – Via our Biz Directory
• Setup and operate Bureaus and online Marketplace – Offer community free services
• Customize Citizen Dashboard to the City or Region
Digital City Mechanics • Working towards this for 20 years
– (Odaiba, MediaBar, Trieste, SuperBowl XXXII, NOW.com, Blogging, Open Social Networking)
• Helped build an industry before – (MacroMind Macromedia)
• Social networking platform – (PeopleAggregator)
• Open standards – (RSS, OpenID, OAuth)
• Let’s do it in KC!