digital china - internet habits infographic

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China's population and love for the internet is making it one of the most powerful digital nations in the world. We look at the

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Page 1: Digital China - internet habits infographic

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SOURCEShttp://www.chinainternetwatch.com/

http://econsultancy.com/blog/63784-the-state-of-digital-marketing-in-china-highlights-from-digital-cream-shanghai-2013

http://mobithinking.com/blog/china-top-mobile-market

http://www.theguardian.com/technology/2013/nov/14/china-smartphone-android-google-iphone

http://www.mckinsey.com/insights/marketing_sales/understanding_social_media_in_china

http://www.nytimes.com/2014/01/21/technology/a-chinese-social-network-blazes-its-own-path.html?hpw&rref=business&_r=0

http://wwhttp://www.digitalspy.co.uk/tech/news/a544923/chinese-twitter-equivalent-weibo-loses-millions-of-user.html

http://www.techinasia.com

http://www.searchenginejournal.com/getting-know-chinese-search-audience/84807/

http://thenextweb.com/asia/2013/12/26/2013-year-epic-proportions-e-commerce-china-set-grow/#!sTbjn

http://www.bain.com/about/press/press-releases/china-e-commerce-spending-poised-to-bypass-us-in-2013.aspx

http://www.chinainternetwatch.com/

http://econsultancy.com/blog/63784-the-state-of-digital-marketing-in-china-highlights-from-digital-cream-shanghai-2013

http://mobithinking.com/blog/china-top-mobile-market

http://www.theguardian.com/technology/2013/nov/14/china-smartphone-android-google-iphone

http://www.mckinsey.com/insights/marketing_sales/understanding_social_media_in_china

http://www.nytimes.com/2014/01/21/technology/a-chinese-social-network-blazes-its-own-path.html?hpw&rref=business&_r=0

http://ww

THE 2 MOST POPULAR ONLINE PAYMENT SYSTEMS ALIPAY

TENPAY

$ ON ONLINE SALES

$543BN$500BN

2009 2010 2011 2012 - - -2015

2/3 USE SMARTPHONES TO BROWSE AND SHOP ONLINE

CHINA <3 ECOMMERCE

MOST PURCHASES ARE

CLOTHING - ELECTRONICS - BOOKS - COSMETICS

- - -

QZONE712M

SINA WEIBO500M

WECHAT236M

TENCENT WEIBO220M

ONLINE USERS SPEND OVER40% OF THEIR TIME ON SOCIAL MEDIA

GOOGLE+100M

FACEBOOK95M

YOUTUBE60M

BLOCKED NETWORKS

POPULAR NETWORKS

THE WEST8-10 SEC

CHINA55 SEC

AVERAGE TIME LOOKING AT RESULTS

0 50

SEARCH ENGINE USERS

GOOGLE+ & YOUTUBE

67%QUIHOO - 22%SOGOU - 11%

BAIDU IS THE MOST POPULAR SEARCH ENGINE

GREAT FIREWALL OF CHINA

CHINA <3MOBILE 391 MILLION

3G / 4GSUBSCRIPTIONS

75% ACCESS71% ACCESS

18% MOBILE MARKET SHARE

MOST POPULAR MOBILE OS

46% ACCESS

CHINESE IS SECOND MOST POPULAR ON THE WEB

AND ONE OF THE FASTEST GROWING

PUTONGHUA (STANDARD CHINESE/MANDARIN) WITH SIMPLIFIED CHARACTERS

OFFICIAL LANGUAGE

81% OF THE USERS ARE UNDER 39 YEARS OLD

1.3 BILLIONPEOPLE OVER 600M

INTERNETUSERS

2NDLARGEST ECONOMYIN THE WORLD

CHINESE INTERNETHABITS CHINA <3 INTERNET