#digital caribbean: convergence at ndtv india
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Georgetown Guyana - August 2013
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•1.24 billion people. 600 million below the age of 25
• 929 million active mobile users
• 30 million PCs
• 150 million + internet users (10% of total population)
• 87 million + mobile internet users
• 82 million Facebook users, 33 million + Twitter &
Google Plus users
India: An Appreciation of the Landscape
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Global Forecast for Digital Media
Changing Media Consumption Trends
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Indian Media Business SplitEstimated at $14.9 Bn in 2014, projected to grow at 11.8% to $16.6 Bn in
2013
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Web
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Content is our Business
Live reporting of Breaking News: We bring you news as it happens, when it happens and from where it happens. Live Blogs and news flashes are sent by reporters from the ground.
India’s most trusted source of news: We go beyond the facts of news headlines and features. Dedicated sections bring you information that matter the most to you
In-depth and Special Coverage: We cover all special events with focused reportage, real-time results and insightful analysis be it Elections, Olympics, Budget or the Oscars.
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NDTV offers a Bouquet of Leading Brands in News, Sports, Technology , Movies & Lifestyle
SegmentsBringing together the best of everything…
MOVIES TECH PHOTOS BUSINESS LIFESTYLE COOKS SPORTS LANGUAGE GENERAL NEWS
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Video
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• 24x7 streaming of 5 NDTV channels live from our studios.
• Browse through our library of over 200,000 videos collected over the last 12 years.
• Adding more than 5,000 videos per month
• Serving over 14 million requests a month
• Streaming over 150 million minutes of video every month
Video is Key
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Mobile video consumption
Source: Cisco, AP
By 2015, two third of Mobile data traffic will be video
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Lifecycle of Breaking News
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Lifecycle of Breaking News
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Lifecycle of Breaking News
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Lifecycle of Breaking News
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Mobile
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Mobile Internet is the Future
Monthly PC Mobile
Visits / User 5 20
Views per visit 10 16
Views contribution per
user 50 320
43% of all traffic at NDTV.com is from mobile devices
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iOS, Android , Windows, Nokia & Blackberry Apps
Number 1 app in India for several weeks
Top 10 news app in India, UK, UAE, Aus
Over 4 Mn downloads
Over a 1.8 Bn page views a year
Awarded the Best Tablet App in Asia*
Apps on all platforms/devices
NDTV - Leader in the App World
* Asia Digital Media Awards 2010: Gold, 2011: Silver
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NDTV MVAS
SMS, WAP, Video, Voice content
News, Finance, Entertainment, Features
Partnerships with all major telcos
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Communities - Go SocialEngaging hundred of thousands of surfers across the globe using a variety of interactive features like Polls, Forums, Story Comments, i-
Witness, Social networks.
Over 1 Mn followers on Twitter (India’s Most Followed Company)
1 Mn + fans on Facebook
Over 475k Google Plus users have NDTV in their circle
Over 450k active users of NDTV’s Social Reader
Growing rapidly on Pinterest
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