digital capability - viewing your business through a digital lens
DESCRIPTION
Presentation given to the City of Salisbury Business Enterprise Network's Business Women's NetworkTRANSCRIPT
vanguardvisionsconsulting.com.au
viewing your business through a digital lens
Allison MillerSalisbury BEC, Business Women’s Network
Monday 5 March, 2012
Image By Ping News – Released to Public: Massive Sandstorm from the Northwest African Desert (NASA) - http://www.flickr.com/photos/pingnews/470812817/
Image: 'NBN in Plain English' - http://www.flickr.com/photos/89165847@N00/6357746413
National Broadband Network = NBN
• High speed internet• Faster than we can imagine• Changing the landscape -
• Not just with digital fibre but with digital opportunities
Key enabler for many economic, social, technological and environmental developments (Bowles, 2011)
Image: 'Break Free' - http://www.flickr.com/photos/7762644@N04/2475011402
The new digital economy will have an impact on all Australian Industries and will require every business, community organisation and government
department to be NBN-ready( Bowles, 2011)
Internet = Game Changer
• From one to many to many to many; push vs pull
• Broken business models:• Music industry• Book/Publishing industry
• New ways of working:• Collaborative/networked• Open, personalised• Give to get (FB, TW, Gmail)
Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378
In order for Australia to fully leverage the economic, social and environmental benefits of the NBN, every Australian will need to improve their information
and communication technology (ICT) skills ( Bowles, 2011)
Is business NBN-ready?
• Digital capability or digital ‘e-readiness’
• Digital business culture:• staff’s, customers’ &
suppliers’ digital literacy• HR policies – tele-
working, micro-working, collaborative rewards
Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378
This means new growth and sustainability opportunities for small to medium sized businesses (SMEs) ( Bowles, 2011)
Is business NBN-ready?
• Supporting a culture of ongoing development:
• PD• Performance Plans• Collaborative learning
communities• Room to make mistakes
and test new ideas
Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378
Is business NBN-ready?
• Digital Infrastructure:• ‘the cloud’ storage• Software as a service• Semantic (predictive)• Social Graph• Web accessibility• User interface & experience• Interoperability • Open source vs proprietary• Virtual desktops• Mobile devices and BYODs
SMEs need to analyse their current digital business model for its strengths and weaknesses to determine their ‘digital gaps’ …. (Miller, 2012)
Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378
Is business NBN-ready?
• Digital Processes:• Online stores - eBusiness,
eCommerce, PayPal, eBay• ePromotion & eMarketing• Booking online (AusPost –
passports, Qld Hairdresser)• Reminding customers (SMS)• Digitally reporting – mobile
device forms (Pest 24/7)
… and implement and evaluate their own business’s digital capability (Miller, 2012)
Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378
When will the NBN impact your business? Is it already impacting your business?
Is business NBN-ready?
• Digital Policies:• HR• ICT• IP/copyright/Creative
Commons• Digital sovereignty • Moral rights• Spam• Privacy• Social media
Image: 'Future Or Bust!' - http://www.flickr.com/photos/71038389@N00/2337307518
Designing your digital future
• Creating your digital roadmap• Digital strategic planning –
vision, mission, goals, etc• Finance (crowd sourcing
finance – KickStarters)• Risk Management• Sustainability• Competitors (shape shifing)• Benchmarking and metrics
(data analytics)
Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378
Designing your digital future
• Digital Presence:• Digital identity• ePromotion & eMarketing• Social media• SEO, Tags, Keywords• Google/Facebook
Adwords• Digitalisation of
products/services (3D printing)
• Google analytics
