digital branding and promotion: brave new world. case study

48
Digital Branding and Promotion: Brave New World Brave New World

Upload: joella-long

Post on 25-Dec-2015

226 views

Category:

Documents


2 download

TRANSCRIPT

Page 1: Digital Branding and Promotion: Brave New World. Case Study

Digital Branding and Promotion:

Brave New WorldBrave New World

Page 2: Digital Branding and Promotion: Brave New World. Case Study

Case Study

Page 3: Digital Branding and Promotion: Brave New World. Case Study

The Case for an Essential Community Asset

KVIE 6 SacramentoKVIE 6 Sacramento

Page 4: Digital Branding and Promotion: Brave New World. Case Study
Page 5: Digital Branding and Promotion: Brave New World. Case Study

Brochure

Page 6: Digital Branding and Promotion: Brave New World. Case Study

We’re about to change the way you watch TV

Valley Public TV DTVValley Public TV DTV

Page 7: Digital Branding and Promotion: Brave New World. Case Study
Page 8: Digital Branding and Promotion: Brave New World. Case Study
Page 9: Digital Branding and Promotion: Brave New World. Case Study

Television’s digital future has arrived

Wisconsin Public TelevisionWisconsin Public Television

Page 10: Digital Branding and Promotion: Brave New World. Case Study
Page 11: Digital Branding and Promotion: Brave New World. Case Study
Page 12: Digital Branding and Promotion: Brave New World. Case Study

Imagine

KETC/9 St. LouisKETC/9 St. Louis

Page 13: Digital Branding and Promotion: Brave New World. Case Study
Page 14: Digital Branding and Promotion: Brave New World. Case Study

Making connections in the digital age

WFYI TV 20WFYI TV 20

Butler U., Central IndianaButler U., Central Indiana

Page 15: Digital Branding and Promotion: Brave New World. Case Study
Page 16: Digital Branding and Promotion: Brave New World. Case Study

Expanding the View

South Carolina ETVSouth Carolina ETV

Page 17: Digital Branding and Promotion: Brave New World. Case Study
Page 18: Digital Branding and Promotion: Brave New World. Case Study

Reach proficiency with KET

KET, The Kentucky NetworkKET, The Kentucky Network

Page 19: Digital Branding and Promotion: Brave New World. Case Study
Page 20: Digital Branding and Promotion: Brave New World. Case Study

Q & A

Page 21: Digital Branding and Promotion: Brave New World. Case Study

Digital Q & A

WFYI TV 20WFYI TV 20

Butler University, Central INButler University, Central IN

Page 22: Digital Branding and Promotion: Brave New World. Case Study
Page 23: Digital Branding and Promotion: Brave New World. Case Study

Program Guide

Page 24: Digital Branding and Promotion: Brave New World. Case Study

Insert with schedule and HDTV listings

KETV St. LouisKETV St. Louis

Page 25: Digital Branding and Promotion: Brave New World. Case Study
Page 26: Digital Branding and Promotion: Brave New World. Case Study

KAET Is On a Digital Journey -- Guide Insert

KAET KAET PhoenixPhoenix

Page 27: Digital Branding and Promotion: Brave New World. Case Study
Page 28: Digital Branding and Promotion: Brave New World. Case Study

Four Channels, More Choices

KET, The Kentucky NetworkKET, The Kentucky Network

Page 29: Digital Branding and Promotion: Brave New World. Case Study
Page 30: Digital Branding and Promotion: Brave New World. Case Study

Advertising

Page 31: Digital Branding and Promotion: Brave New World. Case Study

Four Channels, More Choices

KET, The Kentucky NetworkKET, The Kentucky Network

Page 32: Digital Branding and Promotion: Brave New World. Case Study
Page 33: Digital Branding and Promotion: Brave New World. Case Study

Direct Mail

Page 34: Digital Branding and Promotion: Brave New World. Case Study

News from the digital frontier

KAET PhoenixKAET Phoenix

Page 35: Digital Branding and Promotion: Brave New World. Case Study
Page 36: Digital Branding and Promotion: Brave New World. Case Study

Newsletter

Page 37: Digital Branding and Promotion: Brave New World. Case Study

The DTV Signal

SCETVSCETV

Page 38: Digital Branding and Promotion: Brave New World. Case Study
Page 39: Digital Branding and Promotion: Brave New World. Case Study

Electronic/WEB

Page 40: Digital Branding and Promotion: Brave New World. Case Study
Page 41: Digital Branding and Promotion: Brave New World. Case Study
Page 42: Digital Branding and Promotion: Brave New World. Case Study
Page 43: Digital Branding and Promotion: Brave New World. Case Study
Page 44: Digital Branding and Promotion: Brave New World. Case Study
Page 45: Digital Branding and Promotion: Brave New World. Case Study

Other:

Word magnets - KETWord magnets - KET South Carolina statehouse South Carolina statehouse

eventevent Phoenix Art Museum eventPhoenix Art Museum event Retail exposureRetail exposure

Page 46: Digital Branding and Promotion: Brave New World. Case Study
Page 47: Digital Branding and Promotion: Brave New World. Case Study
Page 48: Digital Branding and Promotion: Brave New World. Case Study

Broadcast:

KVIE KVIE KET – Four Channels, More KET – Four Channels, More

ChoicesChoices