digital assets enhance your website. what is interactivity? the cms allows us to continue to change...
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![Page 1: Digital Assets Enhance your website. What is Interactivity? The CMS allows us to continue to change our message and update information Web 2.0 is community](https://reader030.vdocuments.mx/reader030/viewer/2022032709/56649eb45503460f94bbc5ad/html5/thumbnails/1.jpg)
Digital AssetsEnhance your website
![Page 2: Digital Assets Enhance your website. What is Interactivity? The CMS allows us to continue to change our message and update information Web 2.0 is community](https://reader030.vdocuments.mx/reader030/viewer/2022032709/56649eb45503460f94bbc5ad/html5/thumbnails/2.jpg)
What is Interactivity?• The CMS allows us to continue to
change our message and update information
• Web 2.0 is community interaction
• Stand out from the crowd: Every day we are bombarded with new messages
CREATE A
TWO-WAY CONVERSATION
![Page 3: Digital Assets Enhance your website. What is Interactivity? The CMS allows us to continue to change our message and update information Web 2.0 is community](https://reader030.vdocuments.mx/reader030/viewer/2022032709/56649eb45503460f94bbc5ad/html5/thumbnails/3.jpg)
‘‘A Picture is Worth a Thousand Words
’’Branding is expressed through written, audio and visual content
![Page 4: Digital Assets Enhance your website. What is Interactivity? The CMS allows us to continue to change our message and update information Web 2.0 is community](https://reader030.vdocuments.mx/reader030/viewer/2022032709/56649eb45503460f94bbc5ad/html5/thumbnails/4.jpg)
Information Graphics
![Page 6: Digital Assets Enhance your website. What is Interactivity? The CMS allows us to continue to change our message and update information Web 2.0 is community](https://reader030.vdocuments.mx/reader030/viewer/2022032709/56649eb45503460f94bbc5ad/html5/thumbnails/6.jpg)
Komodo CMS V5• File Library• Media Library filing system• ‘Multi’ upload facility• Adding new sets• Section-based files• Version Control• Image resizing• Search function• Videos, streaming and embedded
![Page 7: Digital Assets Enhance your website. What is Interactivity? The CMS allows us to continue to change our message and update information Web 2.0 is community](https://reader030.vdocuments.mx/reader030/viewer/2022032709/56649eb45503460f94bbc5ad/html5/thumbnails/7.jpg)
Video vs. Video vs. Video• Youtube.com.au • Separate branding• Low quality• Market specific
• Streaming• Higher quality• Externally hosted• Self branded
• Linking• Lazy and against best practice• Embedded files
![Page 8: Digital Assets Enhance your website. What is Interactivity? The CMS allows us to continue to change our message and update information Web 2.0 is community](https://reader030.vdocuments.mx/reader030/viewer/2022032709/56649eb45503460f94bbc5ad/html5/thumbnails/8.jpg)
Case Studies• Zoo York• Spread the Word YouTube campaign• Specific video call-to-action• Creative and inexpensive
• Nestle – Spill the Beans• ‘Catch up for a cuppa’• Online delivery of a complete campaign• Off line call-to-action