digital asset management. what is it and why do it?
DESCRIPTION
Keynote presentation for Digital Asset Management for Museums: Conference by UK Collections Trust, 27 November 2013 Explores the user context of digital and how proliferation of digital devices and services changes user expectation of museum services. Looks at digital assets from collections and other sources and how making data portable allows flexibility and responsiveness in an unpredictable development climate.TRANSCRIPT
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Andrew Lewis
Digital Asset ManagementWhat is it and why do it?
Digital Asset Management for Museums Collections Trust, 27 November 2013
Victoria and Albert Museum
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Digital is everywhere
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Let’s talk about computers
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Mobile internet devices will outnumber the global human population by the end of 2013
CISCO. Visual Networking Index: Global Mobile Data Traffic Forecast Update 2012–2017.
(published February 2013)
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£25
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Your phone can talkwith the walls
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Just over half (53%) of all UK adults are regular media multi-taskers i.e. they use other web devices while watching TV
weekly or more often
OFCOM. Communications Market Report 2013. (published August 2013)
Tablet owners significantly more likely than average to multi-task with other media while watching TV (81%)
More than half of UK adults own a smartphone
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£20
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Society is to blame
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It’s all about…
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Users
Visitors
Customers
Audiences
Whatever…Stakeholders
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Give people what they want
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Good Good enough
What people want ischanged by technology
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Good Good enough
+
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Good enough Better
++
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Unpredictable
Unpredictable and complex
Predictable and simple
Predictable but complex
Unpredictable and simple
Predictable
Simple ComplexWe are here :)
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How to cope
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Digital Asset ManagementWorkflow
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Objects KnowledgeTools +
standards Records Storage Security
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Objects KnowledgeTools +
standards RecordsSecure
Storage Connectivity
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Collectionobject records
Media assets
Events
Shop products Customer behaviour data
Staff knowledge
Learning resources
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For many people , this is good enough
web access(e.g quickly on the
sofa)
DISRUPTION RISK
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datadataData engineWeb API = portable data
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Web connectivitymakes your
data portable
For efficiencyand responsiveness
to the chaos ofconsumer digital change
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Unpredictable
Unpredictable and complex
Predictable and simple
Predictable but complex
Unpredictable and simple
Predictable
Simple ComplexWe are here :)
Web connectivity
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What are we talking about?
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PhotosEvery fact
VideoRecords
What are digital assetsPatterns of behaviour in data
Any
Object recordsEvent recordsShop records
Conservation recordsHR records
Whatever…User records
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The nature of blog traffic
Blog A
Blog B
Blog C
Blog D
Blog E
A+B+D+D+E
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Learning
Research
Artist in Residence
Poster collection
Engraved ornament
V&A Network
The Network
Blog posts as reusable digital assets
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Search the Collections (STC)
Mobile STC
Website auto-display module
Furniture gallery digital label
Digital map
One chair. One authoritative
digital asset.
At least five uses
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V&A Digital Map – optimised for enjoyable discovery on a tablet
Collection datafed via web API
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V&A Digital Map – optimised for enjoyable discovery on a tablet
Event datafed via web API
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One digital asset updates all information
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Digital assetsFrom
Web content system
Digital assetsFrom
Vimeo.com
Digital assetsFrom
Blog database
Digital assetsFrom
Shop database
Digital assetsFrom
Collection records
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Spot the digital asset
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How do people navigate on your site
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User’s interests get typed here… User’s interests
User data = digital asset
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maiolica
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Digital assetsFrom
Web content system
Digital assetsFrom
Shop database
Digital assetsFrom
Collection records
Digital assetsFrom
Event database
Automated interests suggestion based on digital asset classification
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40% of online shop income generated by
website referrals
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Visitor information for mobile users
If it’s worth writing, publish it
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You have access to very rich digital assets about your Facebook visitors
Their friends, connections, interests, mobile devices they use
Forget Likes
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Are you making them portable?
Do you know all the assets you have?
Do you look after them nicely?
Are you using web connectivity?
Managing digital assets
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Counting likes vs analysing user data
Email attachments vs collaborative space
On-site video vs syndicated video
Documents on drives vs databases
Managing digital assetsUploading to spaces vs open data via API
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Andrew Lewis
Thank you
linkd.in/andrewlewistwitter.com/rosemarybeetle
Victoria and Albert Museum
This presentation is available NOW here:
More free stuff on the V&A Digital Media blog:
slideshare.net/AndrewLVandA
www.vam.ac.uk/digitalmedia