digital assessement final (ppt)

Walmart Digital

Assessment

Manica Buenaventura

OBJECTIVE

IDENTIFY THE

BEST ONLINE

PRACTICES

EVALUATE THE PRESENCE OF MGEBRANDS

MAKE RECOMMENDATIONS FOR IMPROVEMENT

2010 2011 2012

MGe WM.com

+200%

2010 2011 2012

DIGITAL ASSESSMENT OVERVIEW

PHASE I: ASSESS & IDENTIFY

PHASE II: COMPETITIVE BENCHMARK

PHASE III: FUTURE DEVELOPMENT

PHASE I: ASSESS AND IDENTIFY

NAVIGATION/SHOPABILITY

ITEM-LEVEL PRESENTATION

Phase I: Navigation/Shopability


Predictive Search


Maybelline vs. Maybelline New York

Smaller price segments

$2, $4, $6, etc.


Listing of ALL Garnier brands

- Anti-Dandruff

- Fall Fight

- Color Shield

- Daily Care

- Garnier

Fructis

- Herbashine

- Moisture Works

- Nutrisse

- Pure Clean

- Sleek & Shine

Phase I: Item-Level Presentation

Font size

Font color

Alignment of text


Latest product images Latest product information

Correct grammar Color swatches


Walmart.com Garnier.com

PHASE I: ASSESS AND IDENTIFY

EARLY ASSESSMENT OF WALMART.COM

FACE-TO-FACE WITH MGE DIGITAL TEAM

CONFERENCE CALL WITH WALMART.COM

AND KWIKEE CONTACTS

PHASE II: COMPETITIVE BENCHMARK

Phase II: Competitive Benchmark

Target


Sephora


Target

Purchase this essie shade here!

Purchase this essie shade here!

Phase III: Future Development

Phase III: Future Development

“To be the best in class sales team that

envisions endless possibilities inspiring

innovation and collaborative efforts.”

digital assessement final (ppt)

Documents