digital advertising- automotive 4 march 15
TRANSCRIPT
![Page 1: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/1.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 1/32
DIGITAL ADVERTISING
MEDIA PLAN
4 MARCH 15
intodevelopmentPrime Digital Agency
![Page 2: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/2.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 2/32
“We Develop BusinessesOnline”
So that means: Sites, Mobile Apps, Digital Marketing,Social Media, Interactive Multimedia & Virtual Tour
Supporting online businesses since 2003
![Page 3: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/3.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 3/32
THE COMPANY
intodevelopment
![Page 4: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/4.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 4/32
Wy intodevelopment!
Since its inception in 2003" intodevelopment as become a one$stopdigital agency o%ering a complete range o& digital services covering'eb development" mobile apps" digital mar(eting and advertisement"social media" interactive multimedia and virtual tours)
As an early pioneering entrant into *gypt+s digitalmar(et" intodevelopment utili,es its e-perience and speciali,ation invarious industries to o%er a 'ide range o& digitalservices to its partners) Over te years te company as ac.uiredig credibility and trust o& a large port&olio o& reno'ned local andinternational clients)
Wit te support o& our creative and dedicated team enriced 'ityears o& e-perience in te digital /eld" 'e are capable o& ensuringtat 'e consistently deliver engaging and user&riendly digitalservices)
![Page 5: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/5.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 5/32
“intodevelopment is committed to providing its clients 'it
creative and custommade digital solutions) Our varied digital
services success&ully deliver on clients+ business
re.uirements" enancing teir mar(eting communication
strategies”)
Our 1ission
![Page 6: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/6.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 6/32
Were We+ve Wor(ed
![Page 7: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/7.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 7/32
Our lients
![Page 8: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/8.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 8/32
WHAT WE BELIEVE IN
ules We 4ollo'
![Page 9: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/9.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 9/32
Our 6 Rules
Portal assessment 5 selection
6nderstand customer beavior
Set target audience
ampaign trac(ing
7ntegrate digital e%orts
*valuate based on /gures
![Page 10: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/10.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 10/32
THE COMPANY
intodevelopment
![Page 11: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/11.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 11/32
Wat We O%er
![Page 12: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/12.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 12/32
Our Digital 1ar(eting Services
![Page 13: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/13.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 13/32
QUICK STATISTICS
8lobal 4acts 5 4igures
![Page 14: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/14.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 14/32
Did 9ou :no'!
200 million Blogs
2 billion videosstream every day
200milliont'eetsper day
;0< trillionemails sent in20;0
<=0millionactiveusers on4aceboo(
2 billionareconnected to teinternet
2 millionresidence
=)3 billion globalsubscriber ><<? o&
'orld population@
![Page 15: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/15.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 15/32
QUICK STATISTICS
*gypt 4acts 5 4igures
![Page 16: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/16.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 16/32
*gypt Digital evolution
1. Internet !er! "n E#$%t
;2)? o& *gyptian population in 200
2C)=? increase in une 20;; >'it a total o& 20";3E"000 users @
Fe number o& internet users in *gypt increased by 2? since 20;0
&. '()e*++, !er! "n E#$%t (! +- ne &/11
"=00"0E0 in une 20;; vs) 3"=;"CE0 in 20;0
23<? increase in une 20;;
;0)=? penetration rate
Fe number o& 4aceboo( users as been increasing at a rate o& 5///
!er! %er 0($)
&. Y+T*e !er! "n E#$%t
6sers in *gypt ave reaced 22 million
The internet was a triggering factor in Egypt’s 25 Jan 11 Revolution through theuse of internet and social media
![Page 17: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/17.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 17/32
*gypt Digital evolution
![Page 18: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/18.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 18/32
*gypt Digital evolution
![Page 19: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/19.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 19/32
HOW YOU CAN BENE'IT
Bene/ts o& Digital
Advertisement
![Page 20: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/20.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 20/32
D"#"t( Tr(0"t"+n(
7nternet advertising is targeted
Strong conversion trac(ing
ost eGcient >based on eiter Por P1@
4aster and sorter process
Has greater range
Higest Ie-ibility in budgets anddurations
1ore personal e-perience and
interactive Saring in&ormation
Blends ecommerce 'it 'ord o&mout mar(eting
On te internet" no one (no'syou+re a smallbusiness
7tJs impossible to get a good idea
o& o' many people see
advertising troug traditionalmeans) >publisers do not (no' i&; person or ;= 'ill actually read
te one issue@
Kong process >idea" creative"production" distribution@
Kimited audience
Lot Ie-ible Audience do not participate in
spreading te 'ord
Digital Ms) Fraditional
![Page 21: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/21.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 21/32
LIST O' COMPANIES
Advertisement Let'or(
![Page 22: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/22.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 22/32
Our Let'or(
![Page 23: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/23.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 23/32
8oogle Advertisement
Bene2t! +- G++#e A03ert"!eent
Decide 'ic geograpical regions you+dli(e to target
oose (ey'ords to trigger your ad
9ou can edit your ads and adNust yourbudget until you get te results you'ant
FereJs no minimum spendingre.uirement
P >cost per clic(@ 'it te costper
clic( option" youJre only carged i&people clic( your ads) Fis means everydollar o& your budget goes to'ardbringing ne' prospects to you)
9ouJre carged only i& someone clic(syour ad" not 'en your ad is displayed)
Ke$ !tren#t!6;)Pay per )"), 2)Lo minimum *0#et3)Lo minimum 0r(t"+n
C(%("#nSe#ent(t"+n6;)ountry2)ity3)DayC)Hour
=)Let'or(
![Page 24: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/24.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 24/32
8oogle Ad Samples
Ad Space Ad Space
![Page 25: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/25.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 25/32
4aceboo( Advertisement
Bene2t! +- '()e*++, A03ert"!eent
onnect 'it more tan <=0 millionpotential customers
oose your audience
Promote your 4aceboo( Page or 'ebsite 6se our Ki(e button to increase your
adJs inIuence
Build a community around your business
Set te daily budget you are com&ortable'it
AdNust your daily budget at anytime
oose to pay only 'en people clic(>P@ or see your ad >P1@
Ke$ !tren#t!6;)Pay per )"), 2)Lo minimum *0#et3)Lo minimum 0r(t"+nC)Ad could go V"r(
C(%("#nSe#ent(t"+n6;)ountry2)ity3)8ender
C)Age=)Day
![Page 26: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/26.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 26/32
4aceboo( Ad Samples
Ad Space
![Page 27: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/27.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 27/32
ampaign Brie&
ObNective Brand A'areness 8enerating Keads
Duration 3 1onts
Farget Audience 1ales 5 4emales B lass Age >;C0@
6niversity students and employees
osen portals 4aceboo( 8oogle Searc 8oogle Display Let'or( 5 9ouFube
![Page 28: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/28.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 28/32
4aceboo( Ads
We 'ill run a various type o& Ads" to gain te ma-imum e-posure 'e can getduring te campaign tese Ads 'ill include Q
Fe-t AdsQ reating di%erent Ads" and cange periodically" to ma(e sureAds are al'ays &res and to avoid Ads saturations during te campaign)
Promoting page posts and Sponsor StoriesQ We can promote to te userstroug promoting post on your &an page)
*ventsQ Promoting any events you 'ill ave)
![Page 29: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/29.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 29/32
8DL
8oogle Display Let'or(
Froug 8oogle Ads" 'e+ll be able to add our banners on many 'ebsites and
&orums 'ic sustains te maNority o& te internet users in *gypt)
Our plan is to target many 'ebsites " and use teir traGc to our &an page)
We 'ill monitor and optimi,e te campaign daily to ensure te best outcome)
![Page 30: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/30.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 30/32
BUDGET
4inancial Proposal
![Page 31: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/31.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 31/32
Budget
![Page 32: Digital Advertising- Automotive 4 March 15](https://reader035.vdocuments.mx/reader035/viewer/2022062504/5695cf7c1a28ab9b028e4872/html5/thumbnails/32.jpg)
7/23/2019 Digital Advertising- Automotive 4 March 15
http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 32/32
Fan( you