PowerPoint Presentation

Digipak Research- Ideas

Before starting to produce our digipaks I looked at the key artists from the same genre that influenced us such as Lana Del Rey, Adele and Emeli Sande, Ella Henderson, Rebecca Ferguson and Taylor Swift. After looking at the codes and conventions of digipaks, I decided to look at their digipaks. This helped me very much in the construction stages of creating the digipaks, as I was heavily influenced mainly by Adele and Lana Del Ray. The reasons were the type of font they used, the way how it was presented and the type of image they used as well. They both used bold font to stand out to their target audience. The pictures they had gave me ideas about how I wanted ours to look like. I particularly liked Lana Del Reys digipak as I felt it was something that I could incorporate into our own. The colour scheme worked well giving it a nice balance. The font Rainbow which is used on her digipak has also been used on ours as well. This is because the font is matches well to the type of genre we are. I feel that this will help the audience establish the brand EP and make them relate to the artist. It also gives our artist her own identity as the same font is used on the magazine advert. Before doing our final digipak, we were going to change the whole style of our digipak and use Taylor Swifts digipak for our creative decisions. But in the end we ended up using other ideas from digipaks that we really liked such as Adeles 21 Album and Lana Del Reys Born to die album. Therefore we incorporated this into our ancillary products.