Audience Feedback-Digipak Improvements

From my audience feedback I was advised to make adjustments to my media products in order to create a more successful final piece. The following slides show the necessary improvements I have made to my work.

Song listings

In my draft Digipak the song listing for my album were only accessible and featured in the inside of my digipak. However due to audience feedback they disliked this design as they wanted to be able to see the track listings on the outside of the magazine in order to see what the album consists of. Acting on my audience feedback I placed the song listings on the back cover of my digipak. I began trying different positions and styles of song listings that I had seen through my research of digipaks ,before deciding on positioning the song lyrics above the eye centralised to the length of my models eyebrow.

Inside left of Digipak

Through my audience feedback I found that my audience did not think that the inside left of my digiapk worked well with the rest of my digipak. My audience found that the picture I used in my draft digipak looked out of place and was was not as well as executed and defined as the rest of my digipak. To act on my audience feedback I designed a simple bit effective background from where my CD would clip in to. I decided on a simplistic style through looking at other existing digipaks. The background consists of the bands name and album name in the same style it has been throughout my digipak and the red, greyish colour tint used on my front and back cover of my digipak in order to maintain a recurring visual style.

Front and back cover of DigipakFrom the audience feedback I noticed that the eyes on my digipak were not symmetrical and in line with each other. In in order to fix this problem and make the digipak have more structure to it I ensured a fixed this problem. I made the necessary improvements suggested by my audience by making the left eye bigger and putting it inline with the right eye and then cropping both images to size using Photoshop. This process resulted in the eyes becoming symmetrical and in line with one another.

Magazine Advert

From the audience feedback I received regarding my magazine advert I found that there was some serious faults with my design. Firstly my picture choice did hardly included any of the rock genre characteristics conventions due to the background of the fence in the picture. In order to put this right I chose a different picture and removed the background and then manipulated the colour on Photoshop to change the picture to black and white. Black and white is a key convention and characteristic of rock due to the dark and depressing themes the genre explores. Secondly, the next change I had to make was to change the style and structure of my magazine advert. The feedback I received led me to conclude that the band name and band album picture did not work well together. So for my final piece I decided to disgard the picture of the album cover and place the band name and album name above the picture of Edan Pickering in a central location to make the branding clear and dominant on my magazine album. Thirdly the feedback revealed that my font choices on my draft magazine did not work well together. In order to ensure this did not happen again I only used two fonts on my final magazine advert to ensure a visual style and form was maintained throughout. Finally the last piece of feedback I received was to add social networking links so my audience members can be kept up to date with the latest news from Dystopia and so they can get involved with the band. I achieved this my adding a Twitter and Instagram link on my final piece.