Digi packs are often used for CD singles or special editions of CD albums. Digi packs are made from cardboard with an internal plastic holder which contains the disc with the songs relating to the album. The front of the digipack cover will have some aspect of what the artist represents. It will also acts as a teaser to what the artist wants the album to portray. The digipak will relate to the album or single, the imagery used will be linked to the lyrics and visuals in the track. Although CD’s are in their decline true fans will buy the digipack as a sign of loyalty to the artist.

Digi packs

From the first glance at this album it seem to be very basic and simple, however if you look at the album in close detail you will notice there is more to the album which attracts the audiences eye. The album contains a lot of connotations to suggest that it is part of the indie music genre. By looking into the album cover more closely you would notice the instruments that the people in the shop window are carrying. These instruments would not be associated with genres such as metal, pop and rock. However you would associate these instruments to indie/country genre.

By featuring these instruments you hint to the audience buying this album what type of music they play without the audience listing to the album.

Another key feature in this album cover which helps the audience determine the genre is the costumes they are wearing . The costumes that are worn by the band would be typical of the genre of music they play. By wearing these costumes they are hinting to the audience that there music is not typical pop music.

The font that is used for the bands logo is the same font from all there previous albums which helps build synergy between all there products.

SIGH NO MORE

The text that are used on the back of this album is the same font that is used on the front cover which helps back the back of the album and the front of the album a package.

The image of the window keep up the idea of the conventions of an indie album that was made apparent on the album cover. The image of the window wouldn’t be featured on may other artist album. The image of the window matches with the front cover and it makes the album seem like one product. The logos of all the different distribution

company's and all the production company's involved with the album are also shown. They used a similar style to the album to put them in so that they fit in with the album and do not stick out and look odd.

All the tracks that are featured in the album are set out in a way that you would not see in any pop, rock, metal albums are set out on the back of the album. The track names are positioned one after the other with no number next to them which keeps the style of the back cover clean and follows the whole theme of the album.

All the copyright and barcode details for the album are positioned at the bottom of the album as they are key. The text of all the copy right information follow they theme of the album which looks clean.