Before After

With our first draft, we had the image on the left overlapping the artist making the poster appear fairly tacky and almost ‘stuck on’ We felt we needed to change this hindrance so

that the poster was consistent in both appearance and tidiness. We reduced the

size of the digipack image on the right making it appear more efficient

The Brit awards icon on the first draft was too large and was, in once,

shadowing the key marketing tool which is the artists name. We decided to move this icon to the bottom right of

our finalised digipack so that audiences could clearly see the

artists name.

Small details were crucial to alter so that the poster appeared genuine and professional. Small details included the Spotify logo

which was not in line with the apple music symbol. Yes this may be a very subtle refinement, however we feel that every specific factor must be correct as this is a marketing tool in which we must try and

attract as many consumers as possible

Much of the wording was altered on our poster. This was done so that the rule of thirds made the artists name stand out

clearly. Usually, a consumer begins reading from top to bottom. By having Jack Garratt’s name as a prominent

feature, this means our target audience will be immediately informed of who he is

and of his current workings. By having the lettering more spaced out, this

means we are also not over-loading our audience with too much information. The left digipack was too crammed and so

we altered this. Simplicity is key as this is a recurrent theme in my advert research