1. Digipack analysisI have chosen two different CD digipacks to analysis within the genre of oursong. I have chosen to look at the differences between representations ofgender within the CD. I will be looking at Evanescence Fallen and Five FingerDeath Punch American Capitalist I have chosen these because I find they bothhave interesting digipacks due to lots of hidden meanings, use of colour andcomposition. I will look at these to help identify what needs to be in a digipackand how they apply to their audiences.

2. EVANESCENE- FALLENThis is the front cover of the CD I chose tolook at for the representation of females,although the band is actually made up of onegirl and the rest men, it is clear that Amy Lee(lead singer) is the main focus point in theband. We can see this even by the main cover,as its a focus on just her, and the other bandmembers are nowhere in sight. The coloursalmost suggests a sombre looking tone, asthere is light blues in the background, and herdark hair and features contrasts against hervery pale looking skin. These images connotedeath and recall the Gothic genre. The factthe picture is a close up could draw people in,as they feel they have a relationship with heras she becomes more recognizable to heraudience. 3. Front cover continued...We can see the band is more likely to attractmore females due to the font of the title, aswe see swirls which almost seem personal aswell, like they were drawn on.But could there be a hidden meaning?The title has links to the story Adam and Eve,and succumbing to temptation in the gardenof Eden and falling from Grace, hence thename Fallen. This represents women as sinfuland associates them with temptation.This is backed up by them starting off as aChristian Rock band. 4. The first two pages The first two pages of the Digipack contain a black background, which suggests the genre of the music as it being rock as the colour black is conventional for rock music artwork, for example Metallicas The Black Album, or ACDCs Backin BlackWe can see that lyrics are placed on these pages so fans can become more familiar with the bands music. In the middle of the page there is Evanescences logo. This would also mean that the audience can follow the band easier as they will know what the logo is as a logo creates a band identity. I think that this pagemakes it more clear that the target audience would be a mixed gender as it doesnt have the typical gendercolours or patterns like you would expect to find.On these pages we are also unaware of who is actually in the band, as there is nothing to showthat the other male members are actually part of it. This is why the logo is important in creating bandidentity. 5. These are the next pages in the book. In this one we see the male members inthe band, however there is still the sense of importance around Amy Lee, as sheis the foreground, and therefore the biggest, and she is doing a more eyecatching pose as we see her almost reaching towards the camera. We can alsosee that the man next to her has more importance than the rest because theother two are more in the background, and through the rule of thirds we see thather and the man next to her focus the audiences attention more than the othertwo. This is then further shown by use shallow focus, which makes them seemless important than the two closer to the audience. 6. These two pages of theDigipack contain a whitebackground, so it is theopposite of the lyric pages, wecan also see that the whitelogo on the first pages hasbeen swapped for a black oneso that the colours stillcontrast well. I think that thisis due to the song choices oneach one, as the one with theblack background had songssuch as haunted and GoingUnder which seems more dark and bitter, whereas the songs on these pages are muchmore lighter, for example whisper and imaginary which makes everything seem moredream like and made up, so the colour white fits in much better than the harsh black onthe previous page. 7. This is the actual CD of the Album, as you can see they have carried on with the blackand white kind of theme, so its more clearly in the rock genre. Once again they haveput the logo of their band on it so its recognizable and shows their identity as a band. 8. This is the back panel of the CD, unlike the rest of the Digipack this section focuses onjust the male members of the band. You can see that the one in the foreground is seenas more important than the other two as they are in shallow focus whereas he is not,however the fact he is looking down suggests a more impersonal approach, as itsalmost pushing the camera away. 9. FIVE FINGER DEATH PUNCH- AMERICANCAPITALIST This is the front cover of the male band that I am going to be looking at. The band consists of five males, and this is quite noticeable when looking at the front cover as straight away we are able to see the typical male dream as there is one man, surrounded by two women in short dresses, next to a sports car. This represents men as esteem seekers as they want to be at the top of the social ladder. Straight away it shows its mostly aimed at males, as its showing this life which will attract them to the CD. I think that the front cover is quite action packed, almost like a comic, as the fonts are bold and they use yellows and reds, which are the kind of coloursthat you would expect to see in comic strips. The warning in the left corner warns theaudience of explicit lyrics, which also shows who its mostly aimed at as its the kind of musicteenage boys would listen to between the ages of 16-19. Which is also the main age that theboy would want this kind of rock and roll life style with girls and fast cars. So this would helpthe band have the kind of bad boy appearance to them. 10. These are the fold out middle pages of the Digipack. Each page shows each member from thegroup all in their own fantasy life, which consists of the girls and cars outside large, expensivehouses. The layout seems like it is out of a Hollywood film, as they have credits saying Staringfor each member of the band which suggests glamour, fame and money. This would thenmean that their male fans would almost idolize the band as they would want to look up to themto then want their lifestyle thats being painted throughout the covers so they aspire to be likethem. I think the way they dress also makes males seem like this life is reachable, as the bandmembers look like casual everyday people but in a high class environment, so teenagers wouldfeel like this could be them. This creates the idea of an aspirational dream that the fans can buyinto. 11. This is the back cover of the CD; compared to the Evanescence Albumthis one is quite plain, however it also has a hint of professionalism andtaste. It has the list of songs on the CD in a font that almost looks likethe Hollywood film cast listings, this continues the aspirational theme.The stamp adds to this, as it almost seems more official, and meansthat the audience will see it and be able to associate that logo with theband.