Digipack analysisI have chosen two different CD digipack’s to analysis within the genre of our song. I have chosen to look at the differences between gender within the CD. I will be looking at Evanescence ‘Fallen’ and Five Finger Death Punch ‘American Capitalist’ I have chosen these because I find they both have interesting cases.

EVANESCENCE- FALLEN

This is the front cover of the CD I chose to look at for females, although the band is actually made up of one girl and the rest men, it is clear that Amy Lee (lead singer) is the main focus point in the band. We can see this even by the main cover, as its a focus on just her, and the other band members are nowhere in sight. The colours almost suggests a dead looking tone, as there is light blues in the background, and her dark hair and features contrasts against her very pale looking skin. We can see the band is swayed to be more feminine due to the font of the title, as we see swirls which almost seem personal as well, like they were drawn on. The fact the picture is a close up could draw people in, as they feel they have a relationship with her as she becomes more recognizable to her audience.

The first two pages

The first two pages of the Digipack contain a black background, which suggests the genre of the music as it being rock. We can see that lyrics are placed on these pages so fans can become

more Familiar with the bands music. In the middle of the page there is the bands logo. This wouldalso mean that the audience can follow the band easier as they will know what the logo is.I think that this page makes it more clear that the target audience would be a mixed genderas it doesn’t have the typical gender colours or patterns like you would expect to find.

On these pages we are also unaware of who is actually in the band, as there is nothing to showthat the other male members are actually part of it.

These are the next pages in the book. In this one we see the male members in the band, however there is still the sense of importance around Amy Lee, as she is the closest, and therefore the biggest, and she is doing a more eye catching pose. We can also see that the man next to her has more importance than the rest because the other two are more in the background, and although placed on the lines of rule of thirds, they are actually more blurry, which makes them seem less important than the two closer to the audience.

These two pages of the Digipack contain a white background, so it is the opposite of the lyric pages, we can also see that the white logo on the first pages has been swapped for a black one so that the colours still contrast well. I think that this is due to the song choices on each one, as the one with the black background had songs such as ‘haunted’ and ‘Going

Under’ which seems more dark and bitter, whereas the songs on these pages are much more lighter, for example ‘whisper’ and ‘imaginary’ which makes everything seem moredream like and made up, so the colour white fits in much better than the harsh black on

the previous page.

This is the actual CD of the Album, as you can see they have carried on with the black and white kind of theme, so its more clearly in the rock genre. Once again they have put the logo of their band on it so its recognizable.

This is the back panel of the CD, unlike the rest of the Digipack this section focuses on just the male members of the band. You can see that the one closest to us is seen as more important than the other two as they are blurry whereas he is not, however the fact he is looking down suggests a more impersonal approach, as its almost pushing the camera away.

FIVE FINGER DEATH PUNCH- AMERICAN CAPITALIST

This is the front cover of the male band that I amgoing to be looking at. The band consists of five males, and this is quite noticeable when lookingat the front cover as straight away we are able to see the typical ‘male dream’ as there is one man, surrounded by two women in short dresses, nextto some kind of sports car. So straight away it shows its mostly aimed at males, as its showingthis life which will attract them to the CD. I think that the front cover is quite action packed, almostlike a comic, as the fonts are bold and they use yellows and reds, which are the kind of colours

that you would expect to see in comic strips. The warning in the left corner warns the audience of explicit lyrics, which also shows who its mostly aimed at as its the kind of music teenage boys would listen to between the ages of 16-19. Which is also the main age that the boy would want this kind of rock and roll life style with girls and fast cars. So this would help the band have the kind of ‘bad boy’ appearance to them.

These are the fold out middle pages of the Digipack, each page shows each member from the group all in their own fantasy looking life, which consists of the girls and cars outside big, posh houses. The layout seems like it is out of a Hollywood film, as they have credits saying ‘Staring’ for each member of the band which suggests the hint of glamour, and money. This would then mean that their male fans would almost idolize the band as they would want to look up to them to then want their lifestyle that’s being painted throughout the covers. I think the way they dress also makes males seem like this life is reachable, as the band members look like casual everyday people but in a high class environment, so teenagers would feel like this could be them.

This is the back cover of the CD, compared to the female band this one is quite plain, however it also has a hint of professionalism and taste. It has the list of songs on the CD in a font that almost looks like the Hollywood film cast listings. The stamp adds to this, as it almost seems more official, and means that the audience will see it and be able to associate that logo with the band.