digibury: steve coppin-smith, deeson scrum for agencies
TRANSCRIPT
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Scrum AgencyScrum-but for agency-client relationships
www.deeson.co.uk
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A little intro...
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OK, great. So what’s Scrum?
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Single project focus
7 +/- 2 team members
Highly available product owners
Scrum is likely to work well when you have
Multiple projects
3 +/- 1 team members
Highly illusive product owners
Scrum is considerably less likely to work well when you have
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Why bother?
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We know Scrum to:
Be highly efficient
Be great value
Maintain an effective pace
We want to:
Exceed our client’s expectations
Work on exciting projects
Have fun doing it!
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To do that we will:
1. Find a solution using Scrum
2. Find a solution within Agile
3. Find something else
4. Make something up
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Pitching ScrumHelp us to help you!
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We would like a CMS, that meets our goals,
that integrates with a CRM, with content
migrated from our current system.
Pitching Scrum
How much will that be?
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So how about we implement an iterative
process whereby we can learn together about
your goals and deliver early versions you can
test with real users.
Pitching Scrum
Sounds great!
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Pitching Scrum
How much will that be? And what exactly do we get?
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Pitching Scrum
PRODUCTION
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Pitching Scrum
PRODUCTION
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Pitching Scrum
WO
RK
SH
OP
DISCOVERY PRODUCTION
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Practicing Scrum
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Multiple Projects
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… means multiple variants.
Multiple projects
TASK #1
TASK #2
TASK #3
TASK #4
TASK #5
TASK #6
TASK #...
TASK #1
TASK #2
TASK #3
TASK #4
TASK #5
TASK #6
TASK #...
TASK #1
TASK #2
TASK #3
TASK #4
TASK #5
TASK #6
TASK #...
TASK #1
TASK #2
TASK #3
TASK #4
TASK #5
TASK #6
TASK #...
PROJECT A PROJECT B PROJECT C PROJECT D
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3 +/- 1 team members
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… so communication is key!
3 +/- 1 team members
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Highly illusive product owners
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Sprint reviews
Gathering priorities
“Scrum masters”
Highly illusive product owners
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Something I couldn’t find a good place for
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Planning Poker
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Estimate variance was high
Estimated solution lived in one person’s head
Team felt duped by inaccurate estimates
Let’s say, hypothetically, there was one person estimating
Estimate variance reduced
Requirement is better understood
Team co-owns the estimate
But it’s ok, because they replaced it with Planning Poker!
Best supporting Scrum practice in an agency
environment
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So, is it working?
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We are:
Meeting our estimates
Providing higher quality solutions
More organised and flexible
Our clients are:
Happy
Successful
Coming back for more!