Introduction

Ville is curre tly worki g as CTO IT for Elisa’s Corporate Custo ers U it. His area of responsibility covers IT Infrastructure technologies from Cloud to EUC. He is also

responsible for a wide range of different software technologies as well as different

working methods, such as DevOps.

Ville has a long career (22 years) in IT in Finland and in other countries, covering

multiple responsibilities from technology architect to managing business units. Prior

to his current position, he was COO of Elisa Appelsiini Finland from November 2013

to January 2017.

Ville Rautio

THE 21ST CENTURY

story of digital disruptionIS NOT JUST FOR STARTUPS?

Everything we know is changing –how we live, communicate, entertain

and inform ourselves.

New reality is fast, disruptive and

constantly shifting with the pace of

technological innovation.

We need to rethink the way we do business.

We need to think big, think new and

especially – think quick.

WHAT IS DRIVING DIGITAL

TRANSFORMATION?

The next generation, shaped by artificial

intelligence, will be faster, smarter and more

demanding of personalized, datadriven

experiences.

This should be a wake up call for leaders to

re-invent, re-imagine and re-design.

Companies of

Digital era are platforms

and culture is the

operating system

The next big business shifts will be shaped by the

Cloud enabled, AI moderated, data Driven experiences

that your kids have daily.

Everything

Will be

connected

Technology

Will be

everywhere

Digitalisation will be made out of

Ubiquitous computing

Amount of software and

devices will explode

Connectivity

will be available

everywhere

Re-invented

leadership

Extremely fast adaption rate of new technologies and services

Source: Citi Group: Technology at Work –The Future of Innovation and Employment

50 million users

Internet 4 years

Facebook 3,5 years

Angry Birds 35 days

Telephone 75 years

Radio 38 years

TV 13 years 50 million

– 1,5 days

Who knows the real you?

Work colleague

(0,27)

Cohabitant

(0,44)

Friend

(0,45)

Family

(0,5)

Spouse

(0,58)

Facebook

prediction

(0,56)

227 likes

Wu, Kosinski, Stillwell

86 220 participants

32 000 judges

You should never

think only technology –It’s business management

But...

How should we do it?

CEO ownership

Customer first

Digital first

Investments

Pilots and experiments

Fail fast, scale fast

10 x 1 M€= 10 M€

Traditional large initiatives

1000 x 10 k€= 10 M€

Numerous small experiments

Reflecting on

lessons learned

Describing the problem

Experimenting

Gathering experience

Numerous smaller experiments

instead of large initiatives

Elisa can offer platforms –Culture is created by all of us

Big data

Mobile

Cloud

Wireless

Devices

Data

Smart

Things

Automation

Software

Systems

AnalyticsIoT

Real-time Control

3D printing

Build Your Digitalisation

on top of Elisa’s Ecosystem• Finland’s best Network Coverage

• Elisa’s ”own” Network is connected to major Network

hubs in Europe

• Elisa’s Managed Hybrid Cloud logically combines all different

types of Cloud Services

• Real time view and control from

network to end user devices and

all ”things”

• Built in security to all ServicesConnected

everywhere

Networks and

CustomersPeople

Network

Cyber SecurityDevices and

”things”

Cloud

Apps/Software

Datacenters

Elisa can help to

speed up the digitalisation

Develop digital business• Innovation

• New disrupting services

• New ecosystems

Digitalise channels• Omni channel

• All ways connected

• Integrated

Digitalise operations• Process innovations

• Lower CAPEX

• Demand for new capabilities

Digital services

Applications and platforms

Data and analytics

Networks and connectivity