digi, a hallmark of reliability for customers worldwide · and tatsuro fujita of teraoka...

Vol.28/NO.712012ISSN 0914-9651

DIGI, a hallmark of reliability for customers worldwide

� Linerless labeling solution in the backroom ofREVE Schulz

� NBI closed new orders of 65 sets of AW-4600ewrappers, with HEB and Save Mart

� Solution selling – the SM-5500 is actually the“super sales person”

� DIGI World Meeting Shanghai 2012, “Solutionselling to create New Balance”

� Independent Butchery delighted with DIGI SM-5500 serving counter solution

� Expansion of Carrefour in Macedonia, with thepresence of DIGI

� Service Plus showcased DIGI equipment atAgroprodmash

� REMA 1000 chooses new customized DIGIcheckout scales

� Fully refurbished vocational and training centreselected DIGI’s latest solution system for theretail industry

� Thai Scale’s breakthrough into the HospitalitySolution Business

� DIGI System Gurgoan Pvt. Ltd. started its operation in Gurgoan , Delhi

AT

We are proud to show the world’s first installation (outside ofJapan) of AW-4600FX LL - linerless version at the high qualitystore REWE supermarket Schulz in Cologne.

Mr. Klaus Kaminski, a key account manager of DIGI Deutsch-land, surveyed the current situation of their backroom opera-tion. As a result, he pointed out the blank space not printed onthe labels, which convinced Mr. Schulz, the store owner to final-ly change from the other brand to DIGI and select the modelAW-4600FX LL- linerless version.

The auto-label-sizing feature eliminates unused space on thelabel and automatically adjusts the label size. More labels perroll reduces operation costs in roll changing during store hoursand the label quantity per the same roll diameter is increased

from USA

H. E. Butt (HEB), a promi-nent chain located in Texas hasinstalled over 60 AW-4600wrappers and continues to pre-fer DIGI to all other brands.They will complete installationof 35 additional machinesbefore the end of this year,bringing their total installedbase to just below 100machines. Ikuo Harashima,Marketing Manager of GlobalBusiness Division of TeraokaSeiko Co., Ltd. (Teraoka/DIGIHQ Tokyo) and Bob Faris ofNBI, first demonstrated the AWwrapper to HEB over 5 yearsago and now they are one ofour best DIGI wrapper cus-tomers.

Save Mart, a major westcoast chain, loves the AW-4600wrapping system and issuedpurchase orders for 30 addi-tional wrappers. We are in theprocess of completing theseinstallations. With completion

of the installation of these new units, Save Mart’s total installedbase of DIGI wrappers will exceed 100 units.

Both customers are extreme-ly happy with the operation, reli-ability, support and advancedfeatures of the DIGI wrappingsystem. NBI and DIGI havebeen able to provide both cus-tomers with advanced solutionsfor their meat room operations.

At NBI we are always happywhen we sell our first machineto a new customer. Howeverour real goal is not only to sellthe first machine but also tomake future sales. When we

receive follow-up orders, then we know that the customer is sat-isfied and happy with DIGI and NBI.

Reported by John Baumann, Senior Director of NBI

DIGI News Bulletin -2-

from Germany

Linerless labeling solution in the backroom of REWE Schulz (Cologne)

NBI closed new orders for 65 sets of AW-4600eAT wrappers, withHEB and Save Mart

You are most welcome!Please visit and see DIGI 4600LL series - Linerless

Labeling solution for backroom operations.

EuroCIS DÜSSELDORFFeb 19-21, Messe Düsseldorf

DIGI booth Hall 9 E59

Mrs. Schulz, shop owner of REVESchulz who selected AW-4600FX for

their E2 solution , together with Mr.Kaminski, key account manager of

DIGI Deutchland.

H.E.B is satisfied at the performance ofDIGI AW wrapper and the support pro-vided by NBI. AW-4600eAT is in opera-tion at a H.E.B shop.

Save Mart, a major west coast chain willinstall more than 100 units total of DIGIAW series wrappers.

because it is linerless (with-out back paper). Also print-ing different labels from oneand the same roll makesstock control easier.

Linerless solution offersE2, economy and ecology. Itsaves label consumption forcustomers and eliminates theliner from the environment.

“Think DIGI - think green”

Reported by Volker Busse, DIGIDeutschland GmbH

from Greece

Solution selling - the SM-5500 is actually the “super sales person”that progressive butchers needed

Greece is suffering a very serious and deep economic crisis.As a result, our traditional main customers, the Key S/MAccounts have frozen their expansion or renovation plans.

But crisis can also create new opportunities.We realized that progressive butchers are always open to new

ideas and solutions that could improve the attractiveness of theirstores and bring in more customers.

We saw that the SM-5500 range of scales, although moreexpensive than the usual printer scales, are excellent marketingtools providing new ideas and means of communicating with thecustomers, therefore, they boost sales. They are actually the“super sales person” that our customers needed.

We participated in a local fair for meat and related equipmentcalled “Meat days 2012” at the end of September, where we pre-sented the full features and potential of the SM-5500 series,including the Multimedia display, recipes, coupons, e.Labels andQueuing system, with spectacular results.

Soon after the fair we installed the first four units of SM-5500PLUS with optional receipt printers at the “Martakis Meat Mar-ket”. Mr. Martakis said, “I am impressed! Through the Multime-dia display I can relay to our customers information about newproducts, promotions and special offers and advertise in a vividway the quality of our meat and service. The modern design also

uplifts the ambience and image of ourstore. And our customers love therecipes we have prepared for them.Soon I will install SM-5500 scales to myother store as well.”

The second installation was at thebrand new “ARKADES” butcher store, inmid-October. The owner Mr. Repas, ayoung and progressive person said, “TheDIGI complete solution was exactly whatI needed. It gave a boost to the newstore from day one! The relatively highinitial investment is offset by the obviousadvantages of promotional videos,recipes, and discount coupons. Thee.Labels save us money needed to

update paper labels daily and give uspeace of mind as they are updated auto-matically. And the queuing system is ofgreat help during the busy hours of theday”. At the “ARKADES” we installed fiveSM-5500PLUS with optional printer, 150e.Labels and a wireless TVP-1500 for theQueuing system.

At the end of October we installedseven units of SM-5500PLUS at one of thebiggest and oldest meat stores in Athens,“Porky”. The owner, Mr. Ioakimides ishappy with his investment in the newscales. He said that he appreciated the

work of Chronografiki staff in settingup the scales, providing photos,videos, recipes and training his peo-ple in order to make the best fromtheir unique features and he is confi-dent that his happy customers willbe even happier with the upgradedservice.

Through November 1st we havefirm orders for three more stores andadvanced negotiations for severalmore!

Reported by Peter Charagionis, ManagingDirector of Chronografiki S.A.

Martakis Meat Marketinstalled the first four units ofSM-5500P PLUS, and con-tinued the installation. The Multimedia display helpsboost sales and give mes-sages to customers.

Mr. Repas said, “The DIGIcomplete solution wasexactly what I needed.”ARKADES installed SM-5500P PLUS’s, 150 e.Labelsand a wireless TVP-1500 forthe Queuing System.

Mr. Ioakimides, the owner of Porky,which is one of the biggest and old-est meat shops in Athens is confi-dent that his happy customers willbe even happier with the upgradedservice prompted by the installationof the SM-5500P PLUS’s.


On Oct 18th, Shanghai Terao-ka’s Managing Director Shi GuoXing, representing the host com-panies, opened the meeting withhis welcome speech. KazuharuTeraoka, CEO of Teraoka/DIGIgroup companies gave thekeynote address focusing on thetheme “Solution selling to createNew Balance”. CEO KazuharuTeraoka reflected about Teraoka/DIGI’s world-first product develop-ment history over almost 90 years,starting with the Teraoka SpringScale in 1925. “Since then, Terao-ka/DIGI have developed world-firstproducts with which we havesolved the problems of our cus-tomers and revolutionized theiroperations and businesses.” He emphasized, “The more com-petitive the market, the more cus-tomers require new solutions. We, as professional solutionproviders, will continue to strive tobe indispensable to our customers, to adegree that exceeds their expectationsand their imagination, by effectively align-ing our knowledge with our customers’needs worldwide.” For examples of solu-tion success in 2012, he picked the fol-lowing: POS Scale RM-5800 in China,e.Label/Hi-touch installation in France,Linerless label solution with AW/DPS inJapan, and Checkout Revolution 3.0model penetrated into retailers in JapanHe concluded his speech with the mes-sage “Let us invite customers to the jour-ney to New Balance. If we can makethem happy, we will be happy too.”

Following CEO Kazuharu Teraoka’saddress, “Solution selling to create NewBalance” was presented by Teraoka/DIGIgroup companies members and DIGI repre-sentatives worldwide, in three program ses-sions. Part l: “Solution Selling” experiences,Part ll: New service “Cloud”, and Part lll:New products for “Solution Selling”.

On the third day of DWM 2012 on Oct.19, the latest DIGI products, including newmodels, were shown at the workshop ses-sions, for retail products, prepackagingequipment, reverse vending machine, POS,hospitality solution, cloud service, foodindustry and logistics solution. These work-

DIGI World Meeting 2012 (DWM 2012) was held in Shanghai on October 17, 18 and 19, hosted by Shanghai Teraoka Electronic Co., Ltd. (STE) and all other Teraoka group companies.More than 160 delegates from over 50 nations gathered in Shanghai, for the bi-annual meeting.

shop session programsallowed DIGI delegates to understand more in-depth about the products and to discuss indetail about new solutions based on their mar-kets with Teraoka/DIGI staff from the produc-tion points.

At the dinner party on Oct 18th, the “NewBalance Award”, was presented to six DIGIfamily members for the first time. Yujiro Sato,General Manager of Global Business Div. ofTeraoka Seiko Co. Ltd. introduced the newaward and the honored awardees.

DWM 2012 started with theWelcome Party on October 17th

CEO Kazuharu Teraoka wel-comed DIGI family memberswith champagne.

Tom Baumann of NBI in USA (left) and John Baumannwith CEO Teaoka

Antimo Gionti (left) and Cameia Gionti of C.A.D.System S.A.S. in Italy

George Shavdia of InovaGroup in Georgia

Fabiano Willian of Elgin S.A.in Brazil

Robert Martin- Client Directorintroduced as a new memberof Global Business Div. ofTeraoka Seiko Co., Ltd.

Fernando Guadaiupe BarajasRodriguez of Grupo Mexbain MexicoDIGI family members enjoyed

their global “family” meeting.

DIGI food industryprofessionals (left toright): Gary Prior of

DIGI Europe Ltd.,Lawrence Morrison

and Tatsuro Fujita ofTeraoka Seiko(Japan)

New DIGI family membersjoined from Italy, Mexico,Georgia, Brazil, and UK

(continued to page 6)


The latest product line, including products launched soon, was demonstrated at WORKSHOP sessions on October 19th

Shi Guo Xing ofShanghai Teraokaopened the meeting,and presented thekeys of the marketingsuccess with theexperience in Chinastarting in 1995.

Japan Post, with20500 shops nation-wide, selected Terao-ka/DIGI Postal POSSystem for their totalreplacement, pre-sented by KazuhiroMizuta.

Gao Fei of ShanghaiTeraoka presented“Max Factory” whichapplied to the industryand retail distributioncenter, and alsoshowed the installa-tion with DI-770 andMax Factory.

Ikuo Harashima, Terao-ka/DIGI InternationalHQ presented 4600Series linerless solutionby showing the fea-tures to differentiatefrom competitions, andfeatures to attract cus-tomers. Demonstra-tions were done at theWorkshop.

Lawrence Morrison of DIGIEurope Ltd. presented HC-700 Bakery with the hard-ware improved. Rejectorand Metal detection sys-tems connected to the 700series, and the new LI-700E series were intro-duced after Mr. Kataya-ma’s speech, “SteeringCustomers through Indus-try Products”

Kelvin Zhu of ShanghaiTeraoka took the roleof Master of Conduc-tor at DWM2012.

Yujiro Sato of TeraokaSeiko Co., Ltd. pre-sented “Key for Fur-ther Growth” followedby with three programson Oct 18th and orga-nized the award cere-monies including theannouncement of“New Balance Award”.

Heng Yong Chiang ofTeraoka Singapore pre-sented “The Value of PCScales and Solutions”,following “successfulsolution selling aroundthe world”, which wereshowcased by DIGI dele-gates from Sweden,Canada, France, Taiwan,Greece and Singapore.

Teraoka Weigh Singapore staff with CEO Kazuharu Teraoka Tey Kian Teong of TeraokaSingapore with SM-5600BSCAMERA (Self Service)which was selected byLECLERC in France

Weight Blending solution received muchattention

Lily Teo (right) of Teraoka Singaporepresenting a PC Scale solution, withe.Label, InfoCard, and the queuingmanagement system to AleksandraGradaiska of Yakudo in Poland.

The LI-4600 - automatic weigh/label system,solution for in-store packaging

John Baumann of NBI in USA feels confidentabout the successful launch of AW-4600eATlinerless labeling version, which has been a hitin the Japanese market.

Leon Van Besauw (left) of DIGI Benelux, togeth-er with his two staff paid attention to the pre-sentation of RM-5800 PLUS by Mr. Shi.

Touch on Time –CLOUD type attendance manage-ment system received attention. At the meeting,Toyoki Kobayashi of DIGI Japan presented “CloudService” which has been successful in Japan.


“Teraoka/DIGI’s company phi-losophy is Searching for a NewBalance. Our sustainable futuregrowth is in creating new bal-ance. We set up the new awardstarting with this world meetingand named the New BalanceAward to be given to compa-nies who made outstandingsolution selling in creating newbalance. Although many com-panies are doing the solutionselling and endeavoring to cre-ate new balance, we selectedsix companies for the first win-ners judging on the businessvolume created. They wereChronografiki S.A. (Greece), PSIAntonson AB (Sweden), RacerCorporation (Taiwan R.O.C.),Server Mark D.O.O.(Croatia),

DIGI CanadaInc., and DIGIFrance S.A.They made out-standing and


DIGI family members enjoyed shows and Chinese food at the dinner after themeeting on October 18th, including options for Muslim and Vegetarian.

Everyone enjoyedthe cultural perfor-mance of Chinesedancing.

The first New Balance Awards were presented to six DIGI family members

Dean Huang, Racer Corporation

Prashant Parekh, DIGI CanadaInc.

Peter Charagionis, Chronografi-ki S.A.

Stjepan Gorsa, Server MarkD.O.O.

François Grémillot, DIGI FranceS.A.

Leif Englof, PSI Attention AB

New Balance Awardplaque

Shanghai Teraoka’sManaging Director ShiGuo Xing sends hisexcited messages toDIGI family membersand DIGI customers.“I would like to extendmy sincere thanks forthe great support givenby all DIGI Family mem-

bers who participated in the DIGI WorldMeeting in Shanghai. I am strongly con-vinced that friendship and communicationchannels among all members, as well as busi-ness relations, are strengthened throughthese kinds of big events. Soon after themeeting ended, I was so excited to receivemany e-mails from many of you that detailednew solutions being discussed in-depth. I really felt that all of you were very inspiredby this DIGI World Meeting as I sat to reply toeach one every day. In my past 20 yearsworking at DIGI, I had never had this experi-ence that so many quick inquiries came rightafter the DIGI World Meeting. Our peoplefrom R&D, Support and Marketing, includingmyself, will have frequent trips to visit youand your customers in the coming months tomake further presentations, to set up a cloudserver, to provide service training and so on.For customers, Solution selling to create NewBalance, I will make this promise to you. Thank you!”

unique solution selling of e.Labels/Hi-touch and InfoCardtogether with SM-5000 series or cloud service for RM-5800series scales.”

The farewell party was held onOct. 19th and Yujiro Sato orga-nized the DIGI Award ceremony.CEO Kazuharu Teraoka presentedDIGI Award plaques to ten DIGIdistributors for their invaluablecontributions to DIGI’s successand long term growth. The hon-

ored recipients were The Hub’s Engineering (M) Sdn Bhd inMalaysia, Yakudo Plus Sp. z.o.o. in Poland, SC MB3 Modin-com SRL in Romania, Hi-Scale Trading Sdn Bhd in Malaysia,Novum Spol. S.R.O. in Czech Republic, Wedderburn ScalesLtd. in New Zealand and E-Merchant Co., Ltd. in Thailand fortheir 20th anniversary. Also recognized were Fessas &Kashoulis Ltd. in Cyprus, PM DIGI Oy in Finland and HerbertGroup in UK for their 30th anniversary. All of them havemade DIGI No. 1 in each of their markets. Yuval Katz, Man-aging Director of Novum Spol. S.R.O. represented all of DIGIdelegates and gave a closing speech in which he includedhis personal words to Kaz Koyama, who had worked forNovum during the setting-up of the business withTeraoka/DIGI.

Reported by Yoshiko Nagata, Marketing Planning Office of TeraokaSeiko Co., Ltd.

DIGI Award plaque presented to ten distributors for their invaluablecontributions and partnerships for DIGI’s success and growth, at thedinner party on October 19th.

Liow Chee Keong, The Hub’sEngineering (M) Sdn Bhd

Marek Kuryatto (left) and MariuszJamro, Yakudo Plus Sp. zo.o.

Gheorghe Adrian Stelea andCalin Mihai Georgescu, SC MB3Modincom Srl

Nicos Kashoulis, Fessas &Kashoulis Ltd.

Ari Lehtinen, PM DIGI Oy Richard Herbert, The HerbertGroup

Vernon Herbert, WedderburnScales Ltd.

Yuval Katz, Novum IndustrySpol. S.R.O.

Andee Ng, Hi-Scale Trading SdnBhd

Witchapun Khum-oad, E-Mer-chant Co., Ltd.



from Australia

Independent Butchery delighted with DIGI SM-5500 Serving Counter Solution

Mr. Sam Canning of Cannings Free-Range Butchers in Mel-bourne Australia prides himself on providing top quality productand service to his customers, so it was a natural move for him tocontact the team at Wedderburn when planning his recent storeupgrade.

Serving hundreds of customers every day, Sam wanted a fastand reliable system to cater and serve customers during theshop’s busy hours. He also wanted to maximize his advertisingand to increase customers’ awareness of his free-range butcheryproducts.

By installing the new SM-5500P PLUS with 12.1" advertisingscreen, Wedderburn Scales were able to provide the very rep-utable “Free Range” retail butcher with a modern and powerfulsmart solution and benefits.

●Multimedia screens to provide information consistent with thatalso found on the stores’ website, allowing customers to viewcurrent promotions and services

● Integrated receipt and label printers which provide operatorswith the convenience of being able to print either a label orreceipt without having to change cassettes

●Operator-side display with colour touch screens that aresupremely easy to use with shortcuts to ‘hot items’

●Remote diagnostics and support provides fast and low costmaintenance

●Easily managed scale PLU file maintenance with effective intelli-gent reporting system, helps Sam keep his finger on the pulseof the business and assists with efficient business management

Cannings uses the system to weigh and price fresh productsor scan pre-packed items. The easy-to-use and clean touchscreens minimise transaction times, and on the other hand, themarketing opportunities using the multimedia screens at cus-

tomer-side are maximised to good usefor advertising new products, currentspecials, delivery services and keepshoppers up to date with their latestinnovation.

Sam is delighted with his new sys-tem and is finding the touch screenwith graphic user interface very helpfulfor training staff who has to learn thenew system very quickly. In addition tothe benefits of in-store advertising viathe multimedia displays, and effi-ciencies gained by the integrated labeland receipt printer, enormous benefit isgained from the ability to save phoneorders and then quickly retrieve themwhen the customer comes to pick upthe order. All of these elements havehad a significant impact on simplifyingand streamlining operations which lets

Sam focus on hiscore business.

Sam is soimpressed by theperformance of hisnew SM-5500PPLUS solution andservices providedthat he is now con-sidering add-on fea-tures such ase.Label. He wouldmost certainly rec-ommend DIGI andWedderburn toother retailers.

Wedderburn are very grateful toSam Canning for the opportunityto be a part of his success.

A very big “Thanks” must alsogo to the Wedderburn MelbourneSales and Service Team for thevery professional implementationof this new and innovative solution.

We would also like to expressour gratitude to DIGI for providingsuch impressive technology thatthe DIGI SM-5000 Series brings tothe world.

Reported by David Wilcox, GeneralManager Retail of W.W. WedderburnPty. Ltd.

The shop staff of Cannings Free-Range Butchers and owner Sam Canning, bothpride themselves on providing top quality products and service to their customers.SM-5500P PLUS lined – up on the sales counter.

The new SM-5500P PLUS is a fast and reliable systemto cater and serve customers during the shop’s busyhours, providing them with in-store advertising via the12.1" Multimedia display.

Operator-side display with color-touch screens that are extremelyeasy to use with shortcuts to ‘hot’items.


from Republic of Macedonia

On October 4th, Carrefour opened the first hypermarket inSkopje, the capital of the Republic of Macedonia. We are proudto announce it is equipped with DIGI.

As was introduced in DIGI News Bulletin Vol.28/No69/2012,Elecs Group-Holding Ltd., DIGI representative both in Bulgariaand Macedonia, was selected for DIGI as the sole supplier forCarrefour Bulgaria for the year 2012.

Carrefour is the biggest retailer in Europe and continues itsexpansion in the region of the Balkans. After opening severalhypermarkets and supermarkets in Bulgaria and one hypermar-ket in Albania, Carrefour developed their operation in Macedonia.

The new hypermarket is situated in the City Mall in Skopje,where 16 units of SM-5100, a SM-100H and 2 scale platformswere installed. Elecs successfully completed the installation andtraining in cooperation with UniStar Trade, the dealer of Elecs inMacedonia. From now on, all the maintenance and service ofDIGI equipment will be done by UniStar Trade. Since 2004UniStar Trade, under the management of Mr. Georgi Cadiev, pro-motes successfully the brand of DIGI in Macedonia.

DIGI’s reputation and reliability at Carrefour has becomestronger and stronger.

from Russia

Service Plus showcased DIGI equipment at Agroprodmash (Oct 8 to 12, Moscow)

Agroprodmash is the largest exhibition in Russia, which hasannually introduced progressive industrial automation systemsfor the food and processing industry. The event reflects the keytrends of the global agricultural sector developments.

The 17th Agro-prodmash exhibitionheld at Expocentrethis October gath-ered a record of par-ticipants and visi-tors. More than 700companies from 34countries took partin the event, whereleading global devel-opers and leadingRussian companiesintroduced theirinnovative products

and solutions that contribute tothe effective operation on theindustry enterprises.

Service Plus demonstrated our besttechnological solutions in food industryautomation field, with DIGI productsincluding weigh/wrap/label system AW-4600CPR, AW-4600FX, weigh-labeler LI-700 and SM series printing scales.

Visitors showed a special interest inthe touch application technology of 700series as well as such features as thecolor preprinted film used with the 4600series. We received many specific ques-tions concerning installation and opera-tion of the equipment from visitors during

all the exhibition days. Owing to qualified responses of ourexperienced managers and availability of actual informationmaterials, the visitors always note the high level of preparation ofService Plus specialists.

Yuriy Koptev, Head of Food Industry Automation Departmentsaid, “Participation in Agroprodmash is a good tradition of ourcompany to show the best and reliable solution, which isrequired for the Russian agro-industrial complex”.

Reported by Vadim Andreev, Marketing Manager of Service Plus Ltd.

Expansion of Carrefour in Macedonia, with the presence of DIGI

Elecs Group-Holding Ltd. has fullconfidence to respond to Carrefour whowill continue their expansion in 2013.

Reported by Mrs. Margit Dobreva, ImportManager of Elecs Group-Holding Ltd.

Service Plus team at the exhibition (from left to right):Alexey Egorov-sales manager, Irina Glazyrina-salesmanager, Sergey Savostitsky-product manager,Anderey Shiryaev -sale manager, Dmitry Ijeev -head ofindustrial equipment implementation department

Andrey Shiryaev eagerly answers questionsabout the AW-4600CPR from a visitor.

Yuriy Koptev, Head of FoodIndustry Automation Depart-ment of Service Plus Ltd.

Carrefour selected DIGI for theirfirst hypermarket in Macedonia.16 units of SM-5100 are in opera-tion at their sales service counters.

Baltic overcame its competitors by offering the widest range ofsolutions for the retail industry.

Major changes took place at the Siauliai vocational educationand training school. Soon the last pieces of old equipment will befinally replaced with the latest technology and the classes willbegin. In several different classes the specialists of different profilesincluding cashiers, store managers, and others will be trained usingvarious retail tools – POS systems, self-service checkouts, scales,ESL, info kiosks, retail management software, and others.

The major part of equipment the school acquired was retail solu-tions made by DIGI. The centre selected a fair amount of DIGIscales that will cover the different needs of the students. Anotherimportant solution selected by the Siauliai training centre was DIGIESL price tags. An innovative solution that is gradually getting pop-ular in Lithuania not only saves time and paper resources, but alsoimproves customers’ experience with accurate pricing. By the timeESL price tags reach a wider audience in Lithuania, a new genera-tion of specialists will be able to work with it professionally.

“The renovation enabled us to provide highquality training services, implement new educa-tional programs and fundamentally change theculture of vocational training in Lithuania. We areglad that New Vision Baltic’s attitude towardswork, its working methods and style meet thehighest criteria for evaluation”, says ArvydasLabunskis, Manager of Development Departmentat Siauliai vocational education and training centre.

Reported by R-uta Kairiene, Head of Marketing Depart-ment of New Vision Baltija UAB

from Lithuania

ˇ

Siauliai vocationaleducation and trainingcentre founded in 2004,is an educational insti-tution which providesstudents with profes-sional qualifications andgeneral education.

In 2010, the Lithuani-an Ministry of Educationand Science decided tocreate 42 innovativetraining centres (4 of 42are related to retail),where professional specialists would be

trained to work with the latest industrial solutions. The winner ofthe first contest was announced in March 2012 – New Vision

Fully refurbished vocational education and training centre selectedDIGI’s latest solution system for the retail industry

from Norway

REMA 1000 chooses new customized DIGI checkout scalesREMA 1000, one of Norway’s fastest growing grocery chains

is an experienced user of DIGI checkout scales. They chose DIGIagain for the replacement of the DIGI current checkout scales.During the second half of this year more than 1.500 units of DIGIcurrent checkout scales will be replaced with the new DIGI cus-tomized checkout scales in more than 500 of their shops.

We, PSI Systems AS together with POS supplier Visma RetailAS, have developed a common touch screen solution for bothoperator and customer sides. “There are many benefits, such asfewer displays in the checkout counter. The solution also givesus the opportunity to focus on just one screen”, says Mr. DanielHaaland, the Store Manager at REMA 1000 Gressvik.

Reported by Petter Klipper, ProductManager of PSI Systems AS


“A common touch screen solutionboth for operator and cusomter-side

gives us many benefits”, said Mr.Daniel Haaland, the store manager of

REMA 1000 Gressvik who standsbeside the newly installed DIGI cus-

tomer-friendly checkout scale.

Siauliai vocational education and training centre,where professional specialists would be trained towork with the latest industrial solutions.

Another important solution selected by Siauliaitraining centre was DIGI ESL price tags. DIGI was selected to provide students with professional

qualification and general education.

from Thailand

Mr. Lim Hui, ManagingDirector of Thai Scalemade the decision tolaunch the DIGI Hospi-tality restaurant solutioninto the Thailand marketone year ago. Sincethen, Thai Scale hassold about 100 Delioussystems of the DeliousExpress F&B solutions inThailand, which is a featto Mr. Lim since it is anew venture outside ofhis 80 years of WeighingScale business. Mr. Limproudly reports goodprogress withthis business.

“I remember vividly that the first Delious Expresscustomer in Thailand was Amazon coffee café in thePTT gas station, whose owner is a friend of mine. Itwas with this first customer that we, together withTeraoka Weigh System’s (TWS) engineers learnedabout the specifications and requirements of the Cof-fee café Point of Sales system in Thailand. With our joint efforts, a localized Thai version ofDelious Express was quickly developed for the Thai-land market.

Thai Scale stays very much focused on the BubbleTea and Coffee Café F&B restaurants in Thailand.These are quick serve outlets or restaurants wherecustomers order and make payment before food areserved.

Currently, our main customer, Dakasi Bubble teachains, has more than 18 of its outlets installed withthe Delious Express system and D-box, and DakasiBubble tea is regularly placing new orders wheneverit opens new outlets. Thai Scale’s other quick serveaccounts also include Happy Lemon (Thailand), Hon-eymoon Box, Ice Monster, Ming Mitre Coffee Café,Cha Cha Cha, and Maru Cha to name a few. Theseare sizeable F&B franchisee chains with outlets situ-ated in the major cities of Bangkok, Chiangmai andPattaya. Our latest customer “Yu” is a noodle shop,which recently installed 3 sets of the Delious Expressin Bangkok’s main railways station and is expectedto expand to 10 shops within 2013.

Thai Scale values every one of its customer accounts. Noneof its accounts had defected to other brands of Point of Salessince they installed the DIGI Delious Express solution. We proud-ly attribute those customers’ loyalty to DIGI product quality andThai Scale’s high level of after-sales service standard, where ser-vice calls are entertained till 10 PM daily.

The other reasons why customers choose DIGI are its globalbrand standing. Thai Scale had been selling DIGI products forover 25 years in Thailand, and the business trust built over theyears had also translated into customer trust for the brand.Besides, DIGI software and hardware development capabilitiesenable it to develop a much better integrated product, whichmost customers are looking for.

With the introduction of DIGI Dine in Restaurant solutions intothe Thailand market, together with the strong motivation of ThaiScale personnel, we can expect more good news coming fromThailand soon.”

Thai Scale’s breakthrough into the Hospitality Solution Business

Lim Hui (right), Managing Director of Thai Scaleand Kiu York Tiong, Division Manager of TWSHospitality Solutions. Mr. Lim says, “I wasimpressed by the innovation of DIGI Hospitalityrestaurant solutions and started the business.Although I knew nothing about the restaurantbusiness then, my trust of CEO Kazuharu Terao-ka’s business direction, of TWS to deliver goodquality product & service excellence, as well asmy trust that Thai Scale can deliver in this busi-ness, has prompted us to launch DIGI Hospitali-ty Restaurant products in Thailand.

� Dakasi Bubble tea chain currently has 18 fran-chisees outlets using DIGI Delious ExpressSolution with the 2nd display and D-box.

� Ice Monster has 100 franchisees. The owner haddecided to switch to DIGI Delious Express Solution forits 101th outlet because of its wonderful features.

� Honeymoon Box, a Thai food quickserve chain using Delious Expresssolution with the 2nd display to man-age its long queue problem

� Happy Lemon (Thailand) employees give a thumbs-up on the use of Delious Express Point of Sales.Happy Lemon’s Hong Kong owner decided to useDelious System because of its compact design.



CNO. DNB-71E. 121208-1

DIGI News Bulletin No. 71 was issuedwith the bi-annual big event of DIGI WorldMeeting and a variety of news reportedfrom around the world, covering twelvepages. I hope that you DIGI family mem-bers and DIGI customers both will enjoy thereading. I wish that the New Year 2013 willbring you the best in health, success andprosperity to all. Taking this opportunity, Iwould like to show my sincere appreciationto DIGI family members who have support-ed me for the publication of this two-waycommunication magazine since I tookcharge with issue No. 2 in 1985. (Yoshiko)

www.digisystem.com

Editor’s Note

opened, DIGI India can better supportour global customers in the India market.

Currently DIGI India has four staffmembers and one “multi-functional”director Sam Su. DIGI India’s members(left to right), Ms. Mausham Bhushan(Admin & HR), Vikas Shukla (Seniro SalesManager), Sam Su (Director), DeepakSrivastava (Technical Manager), andGovind Pandey (Sales Manager)

DIGI India is already off to a goodstart. The first RM-60 with ASP servicewas installed at a customer, RM-50 has

been installed at two big popular RetailChains in Delhi, and some local supermar-ket chains have chosen DIGI SM-100 forfuture expansion, such as Vishal MegaMart, Save max and Carrefour Cash &Carry. In October, Carrefour India presentedDIGI India an “Award of Appreciation” forgiving them excellent product and service.In the picture (left), Jean Philippe (Asset &Development Director of Carrefour Cash &Carry - left) is presenting a memento andcertificate of appreciation to DIGI, which isreceived by Govind Pandey (right) on behalfof Sam Su.

With a good start in 2012, DIGI Indiastaff members are all confident in the DIGIsolution and are looking forward to intro-ducing more new solutions and gettingmore mutual business growth in 2013.

Reported by Sam Su, Director of DIGI SystemGurgoan Pvt., Ltd.

DIGI System Gurgoan Pvt., Ltd. (DIGI India) started its operation in Gurgoan, Delhi

As a subsidiary of Teraoka/DIGI Group,DIGI System Gurgoan Pvt., Ltd. (DIGIIndia) was established in March 2012 inGurgoan, Delhi&NCR. Our mission is to“provide all the retailers in India with thebest solution from DIGI’s wide productrange. The RM series, for example, withour successful experience in China, suitssmall retail shops operations. On theother hand, with the coming boom ofsupermarket openings when FDI is

DIGI System Gurgaon Pvt. Ltd.809 A, WELLDONE TECHPARK, Sohna Road, Gurgaon, Haryana-122001, India TEL:+91-124-4246147FAX:+91-124-4231925 e-mail:[email protected]

digi, a hallmark of reliability for customers worldwide · and tatsuro fujita of teraoka...

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