© 2010 Digg Inc. All rights reserved.

© 2010 Digg Inc. All rights reserved.

DiggAdsSmash Summit

May 12, 2010

Bob BuchVP Business Development, DiggTwitter: @bobbuch

© 2010 Digg Inc. All rights reserved.

The Future of Online Advertising

© 2010 Digg Inc. All rights reserved.

0.1% CTR0.1% CTR

0.5% CTR0.5% CTR

5.3% CTR5.3% CTR

© 2010 Digg Inc. All rights reserved.

StoryAd

ContentAd

© 2010 Digg Inc. All rights reserved.

© 2010 Digg Inc. All rights reserved.

If the auction says the market price is a $5 eCPM then this is what Virgin pays:

$5 eCPM / 0.1% CTR = $5 CPC$5 eCPM / 5% CTR = $0.10 CPC

© 2010 Digg Inc. All rights reserved.

© 2010 Digg Inc. All rights reserved.

Conversion: 0.5% 20%

Digg Widget shows other popular Mint blog stories on Digg

Building brand loyalty: Bounce rate from 98% to less than 50%.

© 2010 Digg Inc. All rights reserved.

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