diffussion in marketing

8/14/2019 Diffussion in Marketing

1/16

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2/16

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3/16

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4/16

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xshjxbdhss$
http://en.wikipedia.org/wiki/Two-step_flow_of_communicationhttp://en.wikipedia.org/wiki/Opinion_leadershiphttp://en.wikipedia.org/wiki/Trickle-down_effecthttp://en.wikipedia.org/wiki/Everett_Rogershttp://en.wikipedia.org/wiki/Everett_Rogershttp://en.wikipedia.org/wiki/Diffusion_of_innovationshttp://en.wikipedia.org/wiki/Crossing_the_Chasmhttp://en.wikipedia.org/wiki/Geoffrey_Moorehttp://en.wikipedia.org/wiki/Technology_acceptance_modelhttp://en.wikipedia.org/wiki/Opinion_leadershiphttp://en.wikipedia.org/wiki/Trickle-down_effecthttp://en.wikipedia.org/wiki/Everett_Rogershttp://en.wikipedia.org/wiki/Diffusion_of_innovationshttp://en.wikipedia.org/wiki/Crossing_the_Chasmhttp://en.wikipedia.org/wiki/Geoffrey_Moorehttp://en.wikipedia.org/wiki/Technology_acceptance_modelhttp://en.wikipedia.org/wiki/Two-step_flow_of_communication


5/16

Mfjjxsf`d Uwòhss

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6/16

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7/16

LHAWND 155 oo

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8/16

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9/16

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10/16

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11/16

Bfndn ZXWZ >?55 oo / >:55 oo

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12/16

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nmù}f`d j`w fdmfzfmxnb

Fdd`zn}f`d

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O`d}fdx`xs Fdd`zn}f`d

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hqnlubh `j n o`d}fdx`xs fdd`zn}f`d fs d`{ shhd fd }ah nx}`l`gfbh fdmxs}wv ns f} o`d}fdxhs

}` oandkh ndm mhzhbù$

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}afs }vuh `j fdd`zn}f`d {`xbm gh o`luno} mfsos$ Mfso`d}fdx`xs Fdd`zn}f`d

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o`dsxlhws gxvfdk ndm xsfdk un}}hwds$


13/16

Nj}hw mfsoxssfdk }ah }awhh }vuhs `j fdd`zn}f`ds dn}xwnb uw`kwhssf`d l`zhs xs s}wnfka} }` }ah jfzh

mfjjhwhd} oanwno}hwfs}fos znwfngbhs `j mfjjxsf`d$ Hnoa oanwno}hwfs}fo njjho} }ah wn}h `j nmù}f`d `j n

fdd`zn}f`d mfjjhwhd}bv$ Bfih n b`} `j }afdks fd bfjh" }ah fdd`zn}f`d m`hs d`} anzh }` gh gh}}hw `whnsfhw }` xsh }and }ah uw`mxo} f} fs o`luh}fdk {f}a gx} `dbv gh uhwohfzhm }` gh gh}}hw `w hnsfhw }`

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nmzhw}fsfdk {`wbm$

Whbn}fzh Nmznd}nkh

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m`hs jf} fd}` }ah h~xn}f`d" whbn}fzh nmznd}nkh ond gh cxmkhm `d `}ahw jno}`ws bfih hnsh `j

xsh ndm s}`wnkh ns {hbb $

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O`lubhqf}v

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bhns} uhwohfzhm }` xsh" }ah bhss bfihbv }an} nd nmù}hw {`xbm gh }` o`dsxlh f}$ No`d}hlu`wnwv hqnlubh {`xbm gh }ah Fd}hwdh}$ Nb}a`xka }ah Fd}hwdh} fs hnsv }` xsh" j`w

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Mfzfsfgfbf}v

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}ah wn}h `j nmù}f`d mwns}fonbbv$ O`llxdfongfbf}v

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}ah lnwih} }an} v`x {`xbm }nih hzhwvmnv }` {nwm `jj ahnmnoahs ghj`wh }ahv o`lh$

Nb}a`xka }ah mwxk lnv {`wi" ghonxsh }ah whsxb}s m` d`} jf} fd}` `xw jfws} uw`gbhl }ahds`bx}f`d fmhnb" f} {`xbm }nih l`wh }flh j`w f} }` gh nmù}hm$


14/16

O`dobxsf`d

F} fs flu`w}nd} }` d`}h }an} }ahsh jfzh oanwno}hwfs}fos nwh d`} }ah `dbv `dhs }an} njjho} }ah wn}h `j

nmù}f`d$ Nbs` }ah nmù}f`d `j nd fdd`zn}f`d fs d`} nb{nvs n u`sf}fzh òoxwwhdoh$ @zhw,nmù}f`d"

{ahwh nmù}hws no} fwwn}f`dnbbv {f}a`x} nbb }ah fdj`wln}f`d `w {f}a`x} jxbb o`luwhahdsf d `j ndfdd`zn}f`d ond no}xnbbv gh anwljxb }` }ah mfjjxsf`d uwòhss$

[f}a nd xdmhws}ndmfdk `j }ah Uw`mxo} Mfjjxsf`d uwòhss" v`x ond }nwkh} v`xw lnwih}fdk hjj`w}s

fd}hbbfkhd}bv" kh}}fdk }ah ghs} wh}xwds jw`l v`xw hjj`w}$ L`wh }and }afs" v`x ond lnqflfh }ah

oandohs `j sxoohss j`w v`xw uw`mxo}" j`w hqnlubh" gv ufdu`fd}fdk }ah l`s} fdjbxhd}fnb }nwkh}obfhd}s wfka} n} }ah s}nw} `j v`xw lnwih}fdk hjj`w}$


15/16

_xxif Jfdndoh Hnsfhs} {nv `j Onw jfdndofdk" _xxif Jfdndoh Nwwndkhlhd} Uw`kwnl fs n xdf~xh

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n}}wno}fzh jhn}xwhs nb`dk {f}a j`bb {fdk xdln}oahm ghdhjf}s ns o`lunwhm }` ndv `}ahw Nx}`

jfdndoh uw`kwnl3

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![nbi fd Mwfzh `x} Fdsxwhm& Hqobxsfzhbv Whunfws n} Uni _xxif Nx}a`wfhm Mhnbhw {`wisaùs `dbv

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Bnwkhs} O`xd}wv [fmh Mhnbhw Dh}{`wi _xuu`w}

Onbb Ohd}hw jnofbf}v

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U`bfov Noohu}ndoh / Obnfl sh}}bhlhd} n} ndv U_ Nx}a`wfhm Mhnbhwsafu Dn}f`d{fmh


16/16

Whjhwhdohs3

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http://www.marketingteacher.com/http://www.cim.co.uk/resources/understandingmarkethttp://www.marketingteacher.com/http://www.cim.co.uk/resources/understandingmarket

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