diffusion is the innovation - publicsphere3
DESCRIPTION
This presentation is presented as part of Public Sphere 3 and makes a number of recommendations regarding Australian Government Policy on Innovation and Adoption/Commercialisation within the ICT/Creative Industries.TRANSCRIPT
Diffusion IS the innovation
A presentationfor #publicsphere 3by Rob Manson
http://twitter.com/nambor
http://MOBusiness.com.au
1.0 thinkingbuild a better mousetrap
The father of the mouse, hypertext & networked computing
Source:Douglas Engelbart - The Demo (1968)
The network spreads ideas
Social networks spread them faster
Technology adoption lifecycle
Source:E. Rogers – Diffusion of Innovations (1964)
Crossing the chasm
Source:G. Moore – Crossing the Chasm (1991)
The network can bridge that gap
5 ways the network is becoming more pervasive
help...I'm shrinking
#1 The distance between your computing device
and the network
#2 The distance between you and your
computing device
#3 The time to downloaddriven by bandwidth
or network speed
#4 The number of steps to complete
a task
#5 The cost at each
of these points
The pervasive networkis changing the rules...again
new values
2.0 thinkingget adopted & value will follow
Size and moneydon't guarantee adoption
http://www.jaiku.com/blog/2007/10/09/were-joining-google
Government policies and initiatives should be re-designedto foster the following business behaviours or cultural values:
You should be embarrassed of your 1.0
You must drive collaboration inside, out and through
You need to focus on “Adoption Driven Development”
You have to focus on the team (e.g. intellect NOT property)
Design “the Pervasive Network” into your Business Model
Power is about what you can control, Freedom is about what you can unleash
Policy recommendations
Diffusion IS the innovation
A presentationfor #publicsphere 3by Rob Manson
http://twitter.com/nambor
http://MOBusiness.com.au