differentiation - strategic management - manu melwin joy

DifferentiationStrategic Management

Prepared By

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Manu Melwin JoyAssistant Professor

Ilahia School of Management Studies

Kerala, India.Phone – 9744551114

Mail – [email protected]

Business Level Strategies

• Business-level strategy

addresses the question of

how a firm will compete

in a particular industry.

• It is a general way of

positioning a firm within

an industry.

Business Level Strategies

Differentiation

• A firm following a

differentiation strategy

attempts to convince

customers to pay a premium

price for its good or services

by providing unique and

desirable features.

Examples of Differentiation

• Apple - Steve Jobs said this about the difference between Dell and Apple: Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.

Examples of Differentiation