Different colours and fonts I could use

Font and colour are important because they give a clear message to the audience of the magazine’s target audience, the genre and

who the magazine is aimed at.

Comparison of 2 fonts

Font

This font is older and more traditional. It is typically used in

olds books.

Font

Adobe Devanagari

Aharoni

This font is more modern and bold. It is easy to read and is all the same

size. It is typically used in newspapers and magazines to grab

attention.

Extended ends of letters

Varies between big and small

Same size lettering throughout

Bold and modern

Script/ Calligraphy Fonts

ScriptScriptScriptScript

AbcdefghijklAbcdefghijklABCDEFGHIJKLABCDEFGHIJKL

This style of font indicates “Royalty”, importance and upper class. These should not be used in a music magazine because it gives the wrong impression of who the target audience is. Also, it is difficult to read and informs us of an incorrect genre.

Display/Big fonts

DisplayDisplayDisplayDisplay

AbcdefghijklAbcdefghijklABCDEFGHIJKLABCDEFGHIJKL

These fonts are typically used on magazine mastheads and main coverlines and portray a meaning of importance. Also, it adds emphasis to the text and grabs

the audience’s attention.

Hand letter Fonts

LetterLetterLETTERLETTER

AbcdefghijklAbcdefghijklABCDEFGHIJKLABCDEFGHIJKL

This font type adds a human touch to the font meaning the audience can connect with the text and can relate to it. It also applies genre and meaning to

the magazine for example; only certain hand letter fonts are suitable to rock magazines. These fonts are typically used in editorials in magazines.

Font Size

Big fontsBIG FONTSSmall fontsSMALL FONTS

AbcdefghijklABCDEFGHIJKLAbcdefghijklABCDEFGHIJKL

In magazines, the bigger the font size the better. A big font makes the text easy to read which is important for the masthead and main coverline. Also, it stand

out from the page so grabs the audience’s attention. Where as, a smaller font is more difficult to see and doesn’t stand out. A large font also signifies

importance of the magazine.

ColourDifferent colours portray different meanings. They also signify genre, the target audience

and who the magazine is aimed at.

Colour chartColour charts show complimentary colours

Combining complimentary colours makes the magazine easy to read and comfortable, it also grabs the reader’s

attention.

Colours which do not compliment each other discomfort the audience

and puts them off reading the magazine.

Colours and their meaningsLight blue connotes relaxation and clam

Orange symbolises happiness and warmth

Red symbolises danger and rebellion

Green connotes earth and grounding

The right and wrong choicesChoosing the right fonts and colours together is

important because it informs us of the genre and also informs the audience of the type of

magazine and who it is aimed at.

Wrong choices

Pop SensationThese fonts and colours are the wrong choices because the colours are not

complimentary because they are both quite faded colours and the fonts to not indicate the magazine genre. These fonts and colours are not suited to each

other and make it uncomfortable and confusing for the audience to read, also, the black background does not relate to the genre of pop music and neither do

they faded colours because pop music is quite upbeat and happy.

Wrong choices

Raging ROCK

The colours in this text do not symbolise stereotypical rock music views. For example; yellow symbolises happiness and peace, green connotes earth an blue connote relaxation. Where as, rock is usually associate with rebellion and anger.

Therefore, the colours should be black and red. Also, the second font seems childish and do not connote the genre as rock, nor does it appeal to the target

audience. The fonts also make the text difficult to read and they are not eye catching. The first font is associated with royalty and upper class/ “posh”, which

does not fit with the genre of rock.

Right choices

POP SENSATION

The colours in this font are complimentary colours and stand out to the audience and grabs their attention because they aren’t both bright or both dull. The font

also stands out because it is big and bold and simple, therefore, it grabs the audience’s attention and makes it comfortable for them to read. The colours also connote joy and happiness which link to the pop genre and appeal to the target

audience.

Right choices

RAGING ROCKThe colour red matches the word “Raging” therefore grabs the audience’s

attention. Also, red and black are complimentary colours and are associated with the genre of rock music. The font is big, bold and stand out to the

audience. It also looks similar to old 80’s rock music logo fonts. It is sharp and tall which shows power and aggression- linking to the rock music genre. The

colour red connotes anger and rebellion therefore, fits with the font style and informs the audience of genre, target audience and who the magazine is aimed

at. It also stands out to the audience because the colours are bright but not uncomforting, which also links to the genre because the colours are simple.

Fonts for my magazineThis font looks like it is infected of diseased which fits with the name “demise”, also, it has a bold outline to make it stand out. However, it looks a little childish and soft.

This font would be good for my masthead because it stands out and the cracked, ruined effect fits with my magazine. However, it may be difficult to read from a distance.

The cracked effect of this font makes it clear it is a rock magazine therefore, makes it memorable. However, the alter changing black and white may make it difficult to read from far away .

This is my favourite font out of all 4 because I feel it reflects rock the best. It looks our of place which will communicate with the audience and it will be easy to read from a distance. Also, it is unique so it is also memorable.http://www.dafont.com/super-danger.font?text=DEMISE&psize=l&back=theme

Colours for my magazineI prefer the black on this font for my masthead because it stands out the best and is simple and easy to read. Also, it is dark so fits with the rock theme.

The red fits with the rock colours and fits with the name “demise”. Also, it appeals to both genders stereotypically.

This colour is bold and stands out of the page. However, it would limit me of what other colours I could use within my magazine.

This colour is plain so I could have a wide range of other colours on my magazine. However, it is very subtle and may be difficult to read from far away because it is light.

MY FINAL MASTHEAD

I have chosen this as my final masthead because I am able to include a colour range for each magazine. Also, it appeals to both genders and it

very bold and stands out from the page. This would make it easy to notice from far away which would create brand recognition. Also, the distressed

look fits with the rock genre and appeals to my target audience.