different business models - hollowcore · different business models. it is not the what but the how...
TRANSCRIPT
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DIFFERENT BUSINESS MODELS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
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v
CONTENTS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
1. DOING BUSINESS
2. PUTTING HOLLOWCORE IN CONTEXT 3. DIFFERENT BUSINESS MODELS
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IT IS NOT THE
WHAT BUT THE
HOW
LET’S START
IPHA ANNUAL CONFERENCE PERUGIA, 2015
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THE
HOW
IPHA ANNUAL CONFERENCE PERUGIA, 2015
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IT IS NOT THE
WHAT BUT
HOW ONLY
ALSO THE
IPHA ANNUAL CONFERENCE PERUGIA, 2015
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WHAT IS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
‘DOING BUSINESS’?
FIRST PART
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IPHA ANNUAL CONFERENCE PERUGIA, 2015
DOING BUSINESS SINCE ANCIENT TIMES
Prehistory
The Exchange
Middle Ages
Industrial Revolution
Age of sales
Age of marketing
Age of information
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DOING BUSINESS TODAY
IPHA ANNUAL CONFERENCE PERUGIA, 2015
EXCHANGE
SATISFACTION VALUE
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DOING BUSINESS TODAY
IPHA ANNUAL CONFERENCE PERUGIA, 2015
“Meeting and exceeding client’s needs and expectations better than the competition”.
PROFIT THROUGH
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BUSINESS MODEL KEY DIMENSIONS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
CHALLENGING ENVIRONMENT
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BUSINESS MODEL KEY DIMENSIONS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
WHAT BUSINESS ARE WE IN? WHAT BUSINESS DO WE WANT TO BE IN?
BUSINESS MISSION TARGET MARKETS
COMPETITOR TARGETS
BUSINESS MISSION
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BUSINESS MODEL KEY DIMENSIONS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
BUSINESS MISSION TARGET MARKETS
COMPETITOR TARGETS
TARGET MARKETS
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BUSINESS MODEL KEY DIMENSIONS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
BUSINESS MISSION TARGET MARKETS
COMPETITOR TARGETS
COMPETITOR TARGETS
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BUSINESS MODEL KEY DIMENSIONS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
P RODUCT PRICE PLACE PROMOTION 4
COMPETITIVE ADVANTAGE
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BUSINESS MODEL KEY DIMENSIONS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
& PRODUCTION PROCESS
SELLING PROCESS
P R O D U C T
W R A P P E R
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PUTTING HOLLOWCORE
IPHA ANNUAL CONFERENCE PERUGIA, 2015
INTO CONTEXT
SECOND PART
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HOLLOWCORE IS NOT
IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUTTING HOLLOWCORE INTO CONTEXT
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IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUTTING HOLLOWCORE INTO CONTEXT
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IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUTTING HOLLOWCORE INTO CONTEXT
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IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUTTING HOLLOWCORE INTO CONTEXT
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IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUTTING HOLLOWCORE INTO CONTEXT
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IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUTTING HOLLOWCORE INTO CONTEXT
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IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUTTING HOLLOWCORE INTO CONTEXT
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BUSINESS MODELS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
DIFFERENT
THIRD PART
4
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4 DIFFERENT BUSINESS MODELS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
HOLLOWCORE SLABS BY UNITS LOWEST COST
B2B
READY-TO-BUY TAILORED
COMPETITIVE INTEGRATED READY-TO-BUY MODEL
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4 DIFFERENT BUSINESS MODELS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
SELLING HOLLOWCORE SLABS UNDER ORDER
LOWEST COST + SERVICES
B2B
READY-TO-BUY TAILORED
COMPETITIVE INTEGRATED TAILORED MODEL
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4 DIFFERENT BUSINESS MODELS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
HOLLOWCORE COMPETE WITH OTHER PRODUCTS
TECHNICAL CRITERIA
B2B
READY-TO-BUY TAILORED
COMPETITIVE INTEGRATED COMPETITIVE MODEL
COST
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4 DIFFERENT BUSINESS MODELS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
HOLLOWCORE INTEGRATED IN A PROJECT
TECHNICAL CRITERIA
B2B – B2C
READY-TO-BUY TAILORED
COMPETITIVE INTEGRATED INTEGRATED MODEL
COST
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IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY B2C: FINAL CONSUMER
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IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
COUPLES 30-40 FROM APARTMENT TO DETACHED HOUSE
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IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
COUPLES 30-40 FROM APARTMENT TO DETACHED HOUSE
Beliefs and attitudes
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IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
COUPLES 30-40 FROM APARTMENT TO DETACHED HOUSE
Beliefs and attitudes
Personality
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IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
COUPLES 30-40 FROM APARTMENT TO DETACHED HOUSE
Beliefs and attitudes
Personality
Lifestyle
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IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
COUPLES 30-40 FROM APARTMENT TO DETACHED HOUSE
Beliefs and attitudes
Personality Economy
Lifestyle
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IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
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IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
CUSTOMIZATION
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IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
CREATING. DELIVERING. CONSUMING.
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IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
EXACTLY THE HOUSE CLIENTS HAVE CHOSEN.
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IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY B2C: FINAL CONSUMER
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IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
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IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
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IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
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IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
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IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
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& CONCLUSION
IPHA ANNUAL CONFERENCE PERUGIA, 2015
SUMMARY
FOURTH PART
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DREAM THINK
BIG ACT
GLOBALLY
IPHA ANNUAL CONFERENCE PERUGIA, 2015
LOCALLY