different & better than ever - morrisons day slides.… · prologue chapter i chapter ii...

Different & Better Than Ever

Dalton Philips

Chief Executive

Welcome

Agenda for today

Dalton Philips: Welcome, introduction &Vision

Richard Hodgson: Our Brand Promise

Rotations: Presentations and store tour

Lunch

Q&AGuests depart

9.30am

10.00am

10.15am

12.45pm

1.45pm

2.30pm onwards

- 10.00am

- 10.15am

- 12.45pm

- 1.45pm

- 2.30pm

1. Explain further our Vision

2. Understand our Fresh Format

3. Get to know our team better

4. Eat some great food!

5. Answer your questions

What does good look like for today?

Our story

Our chapters

Prologue Chapter I Chapter II Chapter III

Prologue…1899

Market stall

Chapter I…

A transformational acquisition…

Chapter II…

2003 2010

Sales

per S

qft

2.6%

0.2%

CAGR %Optimisation plan

1.3%

5.3%The Catch Up

Fork in the road

Chapter III…

In this chapter…

Be Different Be Better Be Ambitious

Stake in the ground

Our convictions

Experiential over purely functionalValue is forever – professional shoppers here to stay

Food focused not generalist

Multi-format and Multi-channel

Skills not just drillsNon-food – clicks not bricks

ConvictionsFood

focused Experiential Value isfor ever

Skills notjust drills

Clicksnot bricks

Multi-format multi-channel

Fresh Formats

Service culture

Own Brand

National to Nationwide

Store productivity

Revamping systems

Procurement

Vertical integration

Online

Convenience

Top

lin

eE

ffic

ien

cy

Stra

teg

ic in

itia

tive

s

Gro

wth

Friendly people making great food affordable for everyone

A business transformed…

Our chapters

Prologue Chapter I Chapter II Chapter III

Back to 2012…

Richard Hodgson

Group Commercial Director

Guides our peopleStands for something important to customers

Provides clarity on where we will win

A great brand…

…is focused

Value for everyoneProducts people can be proud of

Passion for the business

…is famous for something

A great brand…

Engaged employees deliver customer loyalty

Working for a great brand feels worthwhile

Our people will know how their work contributes to

our brand promise

…engages employees

A great brand…

• We produce more food in store than anyone

• One of the UK’s largest fresh food producers

• More craft skill in store• Own manufacturing• Strongest platform to own

value for money

• Fresh food expertise• Best at British sourcing • High operational standards• Our people have a passion

for our company• Solid history of financial return

Different and Better than EverOur foundations are strong…

Different and better than ever

• She’s a mum with a family and the central caregiver

• She is nurturing and tough

• She places top priority on value for money

• She wants good food and she hates compromise

• She wants fresh, local and easy ingredients but doesn’t want to pay more for them

• She wants to give great food to her family without feeling guilty

Delivering for today’s customer

Friendly people making greatfood affordable for everyone

Our brand proposition…


The brand promise…


The customer experience…

Friendly people making greatfood affordable for everyone111


Agenda for today

Dalton Philips: Welcome, introduction &Vision

Richard Hodgson: Our Brand Promise

Rotations: Presentations and store tour

Lunch

Q&AGuests depart

9.30am

10.00am

10.15am

12.45pm

1.45pm

2.30pm onwards

- 10.00am

- 10.15am

- 12.45pm

- 1.45pm

- 2.30pm

different & better than ever - morrisons day slides.… · prologue chapter i chapter ii...

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