DIFFERENCE OF DEPARTMENTALIZATION OF BIG

BAZAAR & ONE SUPERMART

CONTENTS

Bases of Departmentalization

Function Departmentalization

Product Departmentalization

Territory Departmentalization

Process Departmentalization

Matrix Organization Structure

BASES OF DEPARTMENTALIZATION

Function Departmentalization

Product Departmentalization

Territory Departmentalization

Process Departmentalization

FUNCTION DEPARTMENTALIZATION

Grouping of common or homogenous activities for an organizational unit

It can continue as long as a sound basis for functional differentiation exists like in sales department further departmentalization can be on the basis of territorial consideration

FUNCTION DEPARTMENTALIZATIONBIG BAZAAR

Board of Directors (Future Group)

Managing Director (Big Bazaar)

HR Dept.

Finance Dept.

Marketing

Dept.

Logistic

s Dept.

Sales

Dept.

Customer

Service Des

k

Admin Dept.

FUNCTION DEPARTMENTALIZATIONONE SUPERMART

Mart Owner

Supervisor

Employees

PRODUCT DEPARTMENTALIZATION

In large companies, products often grow to become a department itself

Advantageous for an organization having multiple products

PRODUCT DEPARTMENTALIZATIONBIG BAZAAR

Future Group

Retail

Pantaloons

Big Bazaar

aLL

Planet Sports

Brand Factory

Capital

Ventures

Insurance & so on

PRODUCT DEPARTMENTALIZATIONBIG BAZAAR

Big Bazaar

Home Bazaar

Furniture Bazaar

Footwear Bazaar

Food Bazaar

Production

Marketing

HR

Personnel

Finance

Electronics Bazaar

PRODUCT DEPARTMENTALIZATIONONE SUPERMART

One Supermart

Cosmetics

Food & Beverages

Stationary

Accessories

TERRITORY DEPARTMENTALIZATIONBIG BAZAAR

Head Office (Mumbai)

Zonal Office (Bangalore)

Koramangala

Banshankari

Whitefield & so on

Zonal Office (Kolkata)

Zonal Office (Hyderabad)

TERRITORY DEPARTMENTALIZATIONONE SUPERMART

One Supermart is only in Indore with one branch only

PROCESS DEPARTMENTALIZATION

Processes involved in production or various types of equipments used are the bases of Process Departmentalization

Provides advantages of specialization required at each level of total processes

PROCESS DEPARTMENTALIZATIONBIG BAZAAR

Big Bazaar

Manager (Fashion@Big Bazaar)

Spinning Dept.

Dyeing Dept.

Weaving Dept.

Finishing Dept.

PROCESS DEPARTMENTALIZATIONONE SUPERMART

Since One Supermart does not manufacture anything, there is no process departmentalization

MATRIX ORGANIZATION STRUCTURE

Matrix Organization Structure is applied when the organization has large number of smaller projects so that when one project is completed , its resources are directed to other projects.

BENEFITS MATRIX ORGANIZATION STRUCTURE

It serve the purpose adequately

It is quite flexible structure

Organization can design its strategies to environments needs.

It elaborating authority of knowledge rather than authority of position

PROBLEMS IN MATRIX STRUCTURE

Duel command

Flexibility may result in problems

This structure may not work when there is economic crunch

Delay in decision making

Its quit costly

Big Bazaar

Production

Marketing

Finance Personnel

Furniture Bazaar

Home Bazaar

Footwear Bazaar

Prod. Mktg. Finance

Finance

Finance

Pers.

Pers.

Pers.

Mktg.

Mktg.

Prod.

Prod.