HBA TEAMKELLY SUTTON

LEMOR MOSESJESSICA RAE SOMMER

KATHLEEN DAUBER.

The wild, fantastic journey and optimism of "The Raven" speaks to the passion we have for design and in

supporting this great cause, DIFFA's Dining By Design

IN COLLABORATION WITH

Now you have set me free

DESIGN CONCEPTKELLY SUTTON

LEMOR MOSESJESSICA RAE SOMMER

KATHLEEN DAUBER

Inspired by The Raven, the Brothers Grimm story. HBA's concept embodies all of the depth, enchantment, and anticipation of thriving in the midst of change and adversity. In this dark children's fairytale, a young princess is trapped. Transformed into a raven, her only hope is in waiting for the prince that will

one day set her free.

Through a myriad of design elements, we communicate our understanding of how a current state, situation,

or place can often appear dark, leaving people feeling lost in a story that feels not thier own. In our design, we seek to visually express the greater hope and transformation that exists within us all.

Through luxurious surfaces, textures, reflection, and exaggerated proportions, we created the illusion of another world, where each visitor can be wrapped in the story. The encompassing structure, featuring an undulating herringbone pattern, structural cutouts, and a glossy surface creates a puzzle-like jewel box

that forms this altered reality.

Within the space, black crystal chandeliers and a crystallized tabletop communicate a shimmering spellbound state. The seating features luxurious upholstery that calls on the wild natural elements. The story then leaps to life with custom chair back upholstery designed to abstractly illustrate the girl's stages of transformation while the graphic lettering in the fabrics and carpeting allow the lettering in the fabrics and carpeting allow the

words of the fairytale to quite literally surround each visitor.

At the feature wall of the space, Trove's Indi wall

covering ends the story as the myriad of black birds are released up the wall. "Now you have set me free." It is the wild, fantastic journey and optimism of The Raven that speaks to the passion we have in design

and in supporting this great cause,

DIFFA's Dining By Design.

.

PRELIMINARY CONCEPT EXPLORATIONHirsch Bedner & Associates for DIFFA Dining by Design Design Concept Development

now you haveset me free

PRELIMINARY CONCEPT EXPLORATIONHirsch Bedner & Associates for DIFFA Dining by Design Design Concept Development

I wish you were a raven and would fly away...

PRELIMINARY PLAN AND DESIGN SKETCHESHirsch Bedner & Associates for DIFFA Dining by Design Design Concept Development

PRELIMINARY CONCEPT EXPLORATIONHirsch Bedner & Associates for DIFFA Dining by Design Design Concept Development

Hirsch Bedner & Associates for DIFFA Dining by Design Design Concept DevelopmentCONCEPT STRUCTURE DESIGN

Hirsch Bedner & Associates for DIFFA Dining by Design Design Concept DevelopmentCUSTOM JEWEL BOX TABLE DESIGN

HBA Designer Jessica Rae Sommer begins by hand drawing delicate sketches, then painngs to illustrate the fairytale of the princess transforming into a Raven.

The completely custom fabric starts as a vision of HBA designers Kelly Suon and Jessica Rae Sommer...

Meanwhile, HBA Designer Kelly Suon arully collages images and graphics over which the painngs will be imposed for the final fabric design.

Hirsch Bedner & Associates for DIFFA Dining by Design Design Concept DevelopmentCUSTOM FABRIC ILLUSTRATION AND DESIGN

CUSTOM FABRIC ILLUSTRATION AND DESIGNHirsch Bedner & Associates for DIFFA Dining by Design Design Concept Development

DIFFA DINING BY DESIGN INSTALLATIONHirsch Bedner & Associates for DIFFA Dining by Design Installaon Photography

DIFFA DINING BY DESIGN INSTALLATIONHirsch Bedner & Associates for DIFFA Dining by Design Installaon Photography

new york times Fashion and Style (Yana Paskova for The New York Times)

Public Viewing Weekend

Ralph Lauren, Ricky Lauren, Alfredo Paredes

Jessica Rae Sommer (HBA), Thom Filicia ( of Queer Eye for the Straight Guy), Kelly Suon (HBA)

Jessica Rae Sommer (HBA), Jee Levin (TROVE), Kelly Suon (HBA)

(Andrew H. Walker/Gey Images North America)

DIFFA DINING BY DESIGN INSTALLATIONHirsch Bedner & Associates for DIFFA Dining by Design Installaon Photography

HBA/HIRSCH BEDNER ASSOCIATESDESIGN CONSULTANTS

LOS ANGELES - Phone: 1-310-829-9087 Fax: 1-310-453-1182

HONG KONG - Phone: 8522-542-2022 Fax: 8522-545-2051

ATLANTA - Phone: 1-404-873-4379 Fax: 1-404-872-3588

LONDON - Phone: 44-207-925-2099 Fax: 44-207-925-2050

SINGAPORE - Phone: 65-6337-2511 Fax: 65- 6337-2460

SAN FRANCISCO - Phone: 1-415-362-8900 Fax: 1-415-362-8911

DUBAI - Phone: 971-4-224-1015 Fax: 971-4-224-1025

NEW DELHI - Phone: 91-11-4167-8698 Fax: 91-11-4167-8699

MANILA - Phone: 63-45-499-1068 Fax: 63-45-499-1068

SHANGHAI - Phone: 86-21-6433-0062 Fax: 86-21-6433-0590

BRISBANE - Phone: 617-3360-8688 Fax: 617-3360-8699

TOKYO - Phone/Fax: 81-03-5446-1311

www.HBAdesign.com