diesel rebrand campaign audit
DESCRIPTION
Diesel Jeans Rebrand AudidTRANSCRIPT
![Page 1: Diesel Rebrand Campaign Audit](https://reader030.vdocuments.mx/reader030/viewer/2022020321/568bf3f71a28ab89339c465d/html5/thumbnails/1.jpg)
BRAND AUDIT
![Page 2: Diesel Rebrand Campaign Audit](https://reader030.vdocuments.mx/reader030/viewer/2022020321/568bf3f71a28ab89339c465d/html5/thumbnails/2.jpg)
BRAND AUDIT
Live, breathe and wear passion
BRAND OVerview
Brand Identity
![Page 3: Diesel Rebrand Campaign Audit](https://reader030.vdocuments.mx/reader030/viewer/2022020321/568bf3f71a28ab89339c465d/html5/thumbnails/3.jpg)
Brand Portfolio Architecture
Live, breathe and wear passion
DIESEL BRANDS
Brand Characteristics
![Page 4: Diesel Rebrand Campaign Audit](https://reader030.vdocuments.mx/reader030/viewer/2022020321/568bf3f71a28ab89339c465d/html5/thumbnails/4.jpg)
Brand Competitive Review
DIESEL & COmpetitor Brands
COMPETITOR BRANDS
![Page 5: Diesel Rebrand Campaign Audit](https://reader030.vdocuments.mx/reader030/viewer/2022020321/568bf3f71a28ab89339c465d/html5/thumbnails/5.jpg)
IMAGE mETRICS & COMPARISON
DIESEL & COmpetitor Brands
COMMUNICATION APPROACHES
![Page 6: Diesel Rebrand Campaign Audit](https://reader030.vdocuments.mx/reader030/viewer/2022020321/568bf3f71a28ab89339c465d/html5/thumbnails/6.jpg)
UNIQUE PROPOSITIONS
UNDERLYING VALUE PROPOSITIONS
![Page 7: Diesel Rebrand Campaign Audit](https://reader030.vdocuments.mx/reader030/viewer/2022020321/568bf3f71a28ab89339c465d/html5/thumbnails/7.jpg)
BRAND CAMPAIGN -‐ RECCOMENDATIONS
DIESEL
DIESEL F O R S U C C E S S F U L L I V I N G
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BRAND CAMPAIGN -‐ RECCOMENDATIONS
DIESEL PLAY LOUD
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COMPANY
Contact DIESEL