Diesel Engine Market SegmentsDiesel Engine Market SegmentsTransportationTransportation

– AutoAuto– Light truckLight truck– BusBus– Med/Heavy truckMed/Heavy truck

Local deliveryLocal deliveryLong haulLong haulCommercialCommercialRVRVServiceService

– UtilitiesUtilities– FireFire– GarbageGarbage

Off-RoadOff-Road– ConstructionConstruction– MiningMining– DrillingDrilling– ForestryForestry– AgricultureAgriculture– Material handlingMaterial handling

StationaryStationary– Gen-setsGen-sets– IrrigationIrrigation– Back-upBack-up– Well pumpsWell pumps– PTOPTO

LocomotiveLocomotive– 2 stroke2 stroke– 4 stroke4 stroke

MilitaryMilitary– TacticalTactical– SupportSupport

MarineMarine– Work boatsWork boats

TugsTugs

BargesBarges

FishingFishing

pilotpilot– Pleasure boatsPleasure boats– FerriesFerries– DredgesDredges– RacingRacing

AplicationsAplications

Diesel Market SituationDiesel Market Situation

Why is penetration increasing?Why is penetration increasing?

Technology to control and reduce emissions improvingTechnology to control and reduce emissions improving Most reliableMost reliable Most fuel efficientMost fuel efficient Best power to size ratioBest power to size ratio Lowest cost to operateLowest cost to operate Long operating life compared to SILong operating life compared to SI

WhyWhy Global pressure on emissions?Global pressure on emissions?

Health experts have concluded that diesel emissions adversely affect our healthHealth experts have concluded that diesel emissions adversely affect our health AsthmaAsthma BronchitisBronchitis EmphysemaEmphysema Cancer ?Cancer ?

Emissions add to acid rain, ozone, and reduced visibilityEmissions add to acid rain, ozone, and reduced visibility Federal legislation passed to lower diesel emissions – 2004, 2007, & 2010Federal legislation passed to lower diesel emissions – 2004, 2007, & 2010 Particulate matter (PM) and oxides of nitrogen (NOx) specifically targetedParticulate matter (PM) and oxides of nitrogen (NOx) specifically targeted

Market SituationMarket Situation

Oxides of nitrogen react with volatile organic compounds (VOCs) in the Oxides of nitrogen react with volatile organic compounds (VOCs) in the presence of sunlight to form ozonepresence of sunlight to form ozoneOzone is a corrosive gas that effects respiratory problemsOzone is a corrosive gas that effects respiratory problems Children and elderly are particularly susceptibleChildren and elderly are particularly susceptible

““Why is NOx a critical issue”Why is NOx a critical issue”

NOx SourcesNOx Sources

Source: DieselNet.comSource: DieselNet.com

Fuel combustion UtilitiesFuel combustion Utilities 26%26%

IndustrialIndustrial 14%14%

OtherOther 5% 5%

Mobile DieselMobile Diesel 26%26%

Mobile non-dieselMobile non-diesel 23%23%

Other dieselOther diesel 6% 6%

55% from Diesel Engines55% from Diesel Engines

Selling ProcessSelling ProcessAdvantages Advantages

Reduces emissionsReduces emissions Fuel savingsFuel savings Erodes pre-existing carbon depositsErodes pre-existing carbon deposits Lowers soot in oilLowers soot in oil Reduces wear netting longer engine lifeReduces wear netting longer engine life Avoid pollution finesAvoid pollution fines Lower exhaust temperaturesLower exhaust temperatures Reduction in torsional vibrationReduction in torsional vibration

ETI Claimed BenefitsETI Claimed Benefits

Reduces harmful exhaust emissions and particulates:Reduces harmful exhaust emissions and particulates:Carbon MonoxideCarbon MonoxideNitrogen OxidesNitrogen OxidesHydrocarbonsHydrocarbonsOpacity levelsOpacity levels

Emissions creditsEmissions creditsFuel savingsFuel savingsIncreases horsepower and responseIncreases horsepower and responseMajor reductions of carbon buildupMajor reductions of carbon buildupReduces engine wear – extending component lifeReduces engine wear – extending component lifeExtends oil life and reduces consumptionExtends oil life and reduces consumptionHelps reduce engine down timeHelps reduce engine down timeReduces torsional vibration for smoother runningReduces torsional vibration for smoother runningLower exhaust temperaturesLower exhaust temperatures

ETI Sales StrategyETI Sales Strategy Promote regulatory certificationsPromote regulatory certifications

CARBCARB MSHAMSHA ETVETV SAESAE

Attend & exhibit at industry trade showsAttend & exhibit at industry trade shows Leverage advertising in industry specific trade publications Leverage advertising in industry specific trade publications

– Equipment WorldEquipment World– Diesel ProgressDiesel Progress– Equipment TodayEquipment Today

Testimonials & Press ReleasesTestimonials & Press Releases Training & SupportTraining & Support

III. Marketing Support AgendaIII. Marketing Support Agenda Customer serviceCustomer service Sales toolsSales tools LiteratureLiterature Presentation notebookPresentation notebook PR releasesPR releases Industry involvementIndustry involvement Trade ShowsTrade Shows Data Collection MethodsData Collection Methods

Customer ServiceCustomer Service The one stop shopThe one stop shop

– Sales OrdersSales Orders– Order managementOrder management– Sales Tools supportSales Tools support– Return Materials Authorization (RMA)Return Materials Authorization (RMA)– Coordinate Projects (Retrofits)Coordinate Projects (Retrofits)– Field Suggestions & QuestionsField Suggestions & Questions– UpdatesUpdates

TestimonialsTestimonialsLetter FormatLetter Format

– One pageOne page– Company letterheadCompany letterhead– Type of equipment Type of equipment – Operation parametersOperation parameters– Baseline and ResultsBaseline and Results– Distributor recognitionDistributor recognition– Contact informationContact information– SignedSigned– PDF protectedPDF protected

Demonstration SummariesDemonstration Summaries

FormatFormat– One pageOne page– Customer infoCustomer info– Distributor recognitionDistributor recognition– Baseline/ResultsBaseline/Results– PhotosPhotos– PDF on webPDF on web– Non PDF for Distributor Non PDF for Distributor

info info

www.emissionstech.comwww.emissionstech.comGoalsGoals

– User friendlyUser friendly– InformativeInformative– Generate leadsGenerate leads– QualityQuality– Distributor LocatorDistributor Locator– Shorten sales cycle Shorten sales cycle – Online tools for DistOnline tools for Dist– Constantly updatedConstantly updated– Notifications when updatedNotifications when updated

Targeted SegmentsTargeted Segments Heavy equipmentHeavy equipment

ConstructionConstruction DredgesDredges ForestryForestryDrillingDrilling

Gen-setsGen-sets MiningMining

UndergroundUnderground Quarry/Open pitQuarry/Open pit

MarineMarine TransportationTransportation

BusesBuses Refuse haulersRefuse haulers

Data CollectionData Collection

Baseline critical informationBaseline critical information

1.1. Oil analysis historyOil analysis history

2.2. OpacityOpacity

3.3. Fuel consumptionFuel consumption

4.4. 5 gas – CO, NOx, CO5 gas – CO, NOx, CO2, HC, & O22, HC, & O2

5.5. Production cycle timesProduction cycle times

6.6. Maintenance cyclesMaintenance cycles

Oil AnalysisOil Analysis

5-Gas Analyzer Kit5-Gas Analyzer Kit

Opacity TestingOpacity Testing

Opacity measurement Opacity measurement

““A Revolution in Combustion A Revolution in Combustion Technology”Technology”

www.emissionstech.comwww.emissionstech.com