DICHOTOMY COFFEE & SPIRITS

BACKGROUND

- Brett Jameson and Alina Mikos - Co Owners

- Third Wave Coffee- Focus on Quality and Precision

- Farmers Market and Croft Gallery

- Employees and Hiring

EMPLOYEE PERSONALITY TYPES

- Openness to Experience

- Conscientiousness

- Extraversion- Agreeableness

MAIN PROBLEM: QUALITY CONTROL

- Culture- Innovative- Detail oriented- Adaptive

- Recruiting- Cross-training- Motivation

CREATION OF CULTURE

- Artifacts- Appearance of shop- Machines

- Values (Quality over Quantity)- Cross-training

- Basic Assumptions- They want to be distinct from Starbucks- "Shadowing" a manager

RECRUITING

- Networking- Boundary Spanners- Person Job Fit- Person Organization

Fit- Lower Turnover- Commitment- Require More Training

CROSS-TRAINING

- Bartenders vs. Baristas-Financial inequity

-Decreased motivation- Solution

- Cross-Training- Equity- Larger skill set- Job rotation

MOTIVATION TO MAINTAIN QUALITY

- Intrinsic leads to creativity- Competition- Supervisory encouragement- Organizational support- Work-group features

- Extrinsic motivation- Merit based system of rewards

MASLOW'S HIERARCHY OF NEEDS

CONCLUSION

- 3rd wave coffee and premier alcohol in Waco- Must have a strong culture - Must recruit well- Must cross-train- Must motivate employees