NAME:-RUMANA KHAMISA

FROM:-S.Y.BCOM DIV:1

ROLL NO:-57

-ADVERTISING PROJECT

DAIRY MILK

INTRODUCTIONDairy Milk is a brand of milk

chocolate currently manufactured by Cadbury; except in the United States where it is made by THE

Hershey Company. It was introduced in the United Kingdom in 1905 and now

consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocolate.  Fruit and Nut was introduced as part of the

Dairy Milk line in 1928

Cadbury Dairy Milk chocolate is one of the major success stories of the Cadbury

business and one of the world's most famous chocolate brands.

DETAILS

Ingredients: Milk chocolate 78% - Sugar, cocoa butter, milk solids (17.1%), cocoa

solids, emulsifiers (442, 476): Nuts & raisins 22% - Raiins (11.(%), Cashewnuts

(6.7%), Apricot Kenels(3.4%).

Cadbury Dairy Milk encapsulates an enormous breath of emotions, from shared values such as family togetherness, to the personal values of individual enjoyment. It stands for goodness. A moment of pure magic!Cadbury Dairy Milk (CDM) entered the Indian market in 1948, and since then for consumers across India, the word Cadbury has become synonymous with chocolate. Dairy Milk was introduced in 1905 and is now sold in 23 varieties 

Various types of diary milk products are:-

PRICE

Starting at RS.5 Starting at RS.50 Starting at RS.5

Starting at RS.5 Starting at RS.5 Starting at RE.1

PLACE WHERE IT IS MADE AND SELL

Five company-owned manufacturing facilities:-

-Thane-Induri

(pune) -Malanpur

-Bangalore-Baddi

(Himachal Pradesh)

CHECK THE PLACES ON THE MAP

Four Sales Office:-

-New Delhi -Mumbai -Kolkata

-Chennai

CORPORATE/

HEAD OFFICE

PEOPLE WHO USE IT

Dairy milk is available everywhere in the market ..And is preferred both by adults and

children's ..Bt mostly for small kids.

How to eat DAIRY MILK?..Learn from a kid..

CHANNEL ADVERTISEMENTDAIRY MILK AD SHOWN ALMOST ON EVERY CHANNELS

Prime time rate for a 10 second AD is around 3.5Lakhs to 5 lakhs on channels like Sony/Zee/Start Plus. However advertising attract buyer to buy the product its not at all loss for the advertiser to pay such heavy rates .in fact its their business to earn more and more with this… and with this demand for product also rises .

POPULAR ADVERTISEMENT:-

Kiss Me…. Close Your EyesMiss Me….. Close Your EyesKiss MeI can wet your lips and your fingertips and Happiness in your EyesKiss Me, Close Your EyesMiss Me, Close Your Eyes…..

LATEST SONG OF DAIRY MILK SILK:-

PROMOTION -Strong brands are very important in the

chocolate confectionery market. -Almost 80% of chocolate purchases are

made on impulse. -The media mix for the campaign comprises

TV, outdoor ,internet ,radio -Use of emotional appeals in advertising

-Concentrate more on TV. Advertisement.TV ads promotion

YouTube –the best way of internet

promotion.

Outdoor promotion

Internet promotion

“Like” for dairy milk on facebook.

EFFECTIVE PACKAGING BE

FORE

The first purple and golden CadburyDairy Milk packaging design

1907 packaging 186 year-old

AFTER

EFFECTIVE PACKAGING

Aluminum foilChocolate bar

Plastic cover

Paper cover

This are the required materials for the packing . Such attractive packing induces the buyer to taste the product

Thisis

howit

looks after

itis

packed

CONCLUSION-75% of the people surveyed liked the mixture of pure milk in the chocolate and 25% liked the richness of chocolate.-60% of the people surveyed preferred the 100 gram size where as 20% liked the 10 gram size and 20% liked other sizes.-90% of the people surveyed were of the view that the chocolate is easily available and 10% disagreed to it.-95% of the people surveyed thought that the chocolate is easily affordable where as 5% were of the other opinion.-70% of the people surveyed liked the packaging of the chocolate on the other hand 30% were against them.-30% of the people surveyed considered the dairy milk ad campaign Bad. 50% considered it Satisfactory 20% considered it Good.-60% of the people surveyed have presented dairy milk chocolate to some one where as 40% have not tried it so far.-60% of the people surveyed disliked the packing and 40% disliked its advertisement.-60% of the people surveyed preferred dairy milk chocolate on Kit Kat and Jubilee because of the pure milk included in the chocolate. 20% people preferred it because of availability in different sizes and 20% liked it because of reasonable price.

CHANGES TO BE BROUGHT IN

Cadbury cuts the size of Dairy Milk chocolate bar (but keeps the price exactly the same!)The recipie has not changed at all. In fact, nothing has changed in the production of Dairy Milk except the mould and the packaging (and the missing 4 grams). It's still made in the same place, by the same workers. It's just that the name over the door says Kraft Foods. Having said that, it will soon have a new name over the door - Mondel¿z International. That will get people's knickers in a twist! The company says the change is designed to reflect rising transport and commodity costs.

Cadbury has quietly cut the size of its popular Dairy Milk chocolate bars in what amounts to a stealth price rise. The old shaped Cadbury's Dairy Milk bar is pictured top while the new shape is below