dhs volunteer web server traffic analysis · april 1, 2009 12:00:00 am – april 29, 2009 11:49:19...

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DHS Volunteer Web Server Traffic Analysis Monthly View: April 2009 April 1, 2009 12:00:00 AM – April 29, 2009 11:49:19 PM

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Page 1: DHS Volunteer Web Server Traffic Analysis · April 1, 2009 12:00:00 AM – April 29, 2009 11:49:19 PM. This report was generated by WebTrends 8, Version: 8.0c, Build: 27337

DHS Volunteer Web Server Traffic Analysis

Monthly View: April 2009

April 1, 2009 12:00:00 AM – April 29, 2009 11:49:19 PM

Page 2: DHS Volunteer Web Server Traffic Analysis · April 1, 2009 12:00:00 AM – April 29, 2009 11:49:19 PM. This report was generated by WebTrends 8, Version: 8.0c, Build: 27337

This report was generated by WebTrends 8, Version: 8.0c, Build: 27337 .Saturday, May 2, 2009 6:57:21 AM

Final report conversion by WebTrends Report Exporter, Version 8.0c (build 27337)

Copyright (C) 1996-2006 WebTrends Inc. All rights reserved.

Page 3: DHS Volunteer Web Server Traffic Analysis · April 1, 2009 12:00:00 AM – April 29, 2009 11:49:19 PM. This report was generated by WebTrends 8, Version: 8.0c, Build: 27337

Table of Contents

Overview Dashboard ................................................................................................................................................. 1

Visitors Dashboard .................................................................................................................................................... 3

Activity Dashboard .................................................................................................................................................... 5

Visits by Number of Pages Viewed ........................................................................................................................... 7

Visits by Day of the Week ......................................................................................................................................... 9

Hits by Day of the Week .......................................................................................................................................... 11

Hits by Hour of the Day ........................................................................................................................................... 13

Visits by Hour of the Day ........................................................................................................................................ 15

Visit Duration by Visits ........................................................................................................................................... 17

Visit Duration by Page Views ................................................................................................................................. 20

Technical Dashboard ............................................................................................................................................... 23

Page Views Trend .................................................................................................................................................... 25

Hits Trend ................................................................................................................................................................ 27

Bandwidth: Kbytes Transferred Trend .................................................................................................................... 29

Average Time to Serve Pages .................................................................................................................................. 31

Errors Dashboard ..................................................................................................................................................... 34

Client Errors ............................................................................................................................................................. 35

File Not Found Errors .............................................................................................................................................. 37

Pages Dashboard ...................................................................................................................................................... 40

Pages ........................................................................................................................................................................ 42

Directories ................................................................................................................................................................ 46

Files Dashboard ....................................................................................................................................................... 48

Downloaded Files .................................................................................................................................................... 49

Accessed File Types ................................................................................................................................................ 51

Uploaded Files ......................................................................................................................................................... 53

Navigation Dashboard ............................................................................................................................................. 54

Entry Pages .............................................................................................................................................................. 55

iii

Page 4: DHS Volunteer Web Server Traffic Analysis · April 1, 2009 12:00:00 AM – April 29, 2009 11:49:19 PM. This report was generated by WebTrends 8, Version: 8.0c, Build: 27337

Exit Pages ................................................................................................................................................................ 58

Single-Page Visits .................................................................................................................................................... 61

Browsers and Platforms Dashboard ......................................................................................................................... 64

iv

Page 5: DHS Volunteer Web Server Traffic Analysis · April 1, 2009 12:00:00 AM – April 29, 2009 11:49:19 PM. This report was generated by WebTrends 8, Version: 8.0c, Build: 27337

Overview Dashboard

This displays key graphs and tables that provide an overview of the entire report. You can click on a graph title tonavigate to the corresponding report page.

Visits Trend

Hits Trend

Visitor Summary

Visitors 1,144

Visitors Who Visited Once 790

Visitors Who Visited More ThanOnce

354

Average Visits per Visitor 2.21

Page Views Trend

Visit Summary

Visits 2,525

Average per Day 87

Average Visit Duration 00:07:40

Median Visit Duration 00:03:01

International Visits 0.00%

Visits of Unknown Origin 100.00%

Visits from Your Country: UnitedStates (US)

0.00%

Overview Dashboard 1

Page 6: DHS Volunteer Web Server Traffic Analysis · April 1, 2009 12:00:00 AM – April 29, 2009 11:49:19 PM. This report was generated by WebTrends 8, Version: 8.0c, Build: 27337

Hit Summary

Successful Hits for Entire Site 8,499

Average Hits per Day 293

Home Page Hits -

Page View Summary

Page Views 4,185

Average per Day 144

Average Page Views per Visit 1.66

2 Overview Dashboard

Page 7: DHS Volunteer Web Server Traffic Analysis · April 1, 2009 12:00:00 AM – April 29, 2009 11:49:19 PM. This report was generated by WebTrends 8, Version: 8.0c, Build: 27337

Visitors Dashboard

This dashboard displays key graphs and tables that provide an overview of the Visitors chapter. You can click on agraph title to navigate to the corresponding report page.

Visit Summary

Visits 2,525

Average per Day 87

Average Visit Duration 00:07:40

Median Visit Duration 00:03:01

International Visits 0.00%

Visits of Unknown Origin 100.00%

Visits from Your Country: UnitedStates (US)

0.00%

Visitor Summary

Visitors 1,144

Visitors Who Visited Once 790

Visitors Who Visited More ThanOnce

354

Average Visits per Visitor 2.21

Visitors by Number of Visits

Organizations

No data is available for this graph.

Countries

Top Visitors

Visitors Dashboard 3

Page 8: DHS Volunteer Web Server Traffic Analysis · April 1, 2009 12:00:00 AM – April 29, 2009 11:49:19 PM. This report was generated by WebTrends 8, Version: 8.0c, Build: 27337

Authenticated Usernames

No data is available for this graph.

4 Visitors Dashboard

Page 9: DHS Volunteer Web Server Traffic Analysis · April 1, 2009 12:00:00 AM – April 29, 2009 11:49:19 PM. This report was generated by WebTrends 8, Version: 8.0c, Build: 27337

Activity Dashboard

This dashboard displays key graphs and tables that provide an overview of the Activity chapter. You can click on agraph title to navigate to the corresponding report page.

Hits by Hour of the Day

Hits by Day of the Week

Most Active Summary

Most Active Date 4/13/09

Number of Hits on Most Active Date 566

Most Active Day of the Week Wednesday

Most Active Hour of the Day 10:00-10:59

Least Active Summary

Least Active Date 4/5/09

Number of Hits on Least Active Date 77

Least Active Day of the Week Saturday

Least Active Hour of the Day 04:00-04:59

Activity on Weekdays Summary

Total Hits Weekdays 7,385

Total Visits Weekdays 2,072

Average Number of Visits per day onWeekdays

98

Average Number of Hits per day onWeekdays

351

Activity on Weekends Summary

Total Hits Weekend 1,114

Total Visits Weekend 453

Average Number of Visits per Week-end

113

Average Number of Hits per Weekend 278

Activity Dashboard 5

Page 10: DHS Volunteer Web Server Traffic Analysis · April 1, 2009 12:00:00 AM – April 29, 2009 11:49:19 PM. This report was generated by WebTrends 8, Version: 8.0c, Build: 27337

Bandwidth: Kbytes Transferred Trend

6 Activity Dashboard

Page 11: DHS Volunteer Web Server Traffic Analysis · April 1, 2009 12:00:00 AM – April 29, 2009 11:49:19 PM. This report was generated by WebTrends 8, Version: 8.0c, Build: 27337

Visits by Number of Pages Viewed

This report shows you how many times visitors viewed one page, how many viewed two pages, etc.

Visits by Number of Pages Viewed

Visits by Number of Pages Viewed

Number of Pages Viewed Visits % Visits

1. 0 Pages 53 2.10%

2. 1 Page 1,732 68.76%

3. 2 Pages 420 16.67%

4. 3 Pages 169 6.71%

5. 4 Pages 60 2.38%

6. 5 Pages 30 1.19%

7. 6 Pages 14 0.56%

8. 7 Pages 6 0.24%

9. 8 Pages 8 0.32%

10. 9 Pages 3 0.12%

11. 10 Pages 1 0.04%

12. 11 Pages 2 0.08%

13. 12 Pages 4 0.16%

14. 13 Pages 1 0.04%

15. 14 Pages 1 0.04%

16. 15 Pages 1 0.04%

17. 16 Pages 1 0.04%

18. 17 Pages 2 0.08%

Visits by Number of Pages Viewed 7

Page 12: DHS Volunteer Web Server Traffic Analysis · April 1, 2009 12:00:00 AM – April 29, 2009 11:49:19 PM. This report was generated by WebTrends 8, Version: 8.0c, Build: 27337

Number of Pages Viewed Visits % Visits

19. 18 Pages 2 0.08%

20. 20 Pages 1 0.04%

21. 23 Pages 2 0.08%

22. 24 Pages 1 0.04%

23. 29 Pages 1 0.04%

24. 30 Pages 1 0.04%

25. 31 Pages 1 0.04%

26. 44 Pages 1 0.04%

27. 60 Pages 1 0.04%

Total 2,519 100.00%

Items 1–27 of 27

Visits by Number of Pages Viewed - Help Card

Column Definitions

Number of Pages Viewed

The number of pages viewed during a visit. If the visitor viewed only non-page files such as a.gif or a .jpeg, the count of pages viewed is zero for that visit.

Visits

Number of visits by visitors who viewed the specified number of pages. A visit is a series of ac-tions that begins when a visitor views their first page from the server, and ends when the visitorleaves the site or remains idle beyond the idle-time limit. The default idle-time limit is thirtyminutes. This time limit can be changed by the system administrator.

%

Percentage of total visits by people who viewed the specified number of pages.

Report Descriptions

You can use this information to quickly find out the number and percentages of viewers who reada given number of pages on your site. If most visitors only view a few pages, it may indicate thatthey cannot find the content they are looking for.

Visits with 0 pages are visits where the only hits are to files that do not constitute pages, such asimages.

8 Visits by Number of Pages Viewed

Page 13: DHS Volunteer Web Server Traffic Analysis · April 1, 2009 12:00:00 AM – April 29, 2009 11:49:19 PM. This report was generated by WebTrends 8, Version: 8.0c, Build: 27337

Visits by Day of the Week

This report shows the activity for each day of the week within the reporting period. Unsuccessful hits are not includ-ed.

Visits by Day of the Week

Visits by Day of the Week

Day Visits % Visits

Sun 230 9.11%

Mon 412 16.32%

Tue 403 15.96%

Wed 519 20.55%

Thu 402 15.92%

Fri 336 13.31%

Sat 223 8.83%

Total 2,525 100.00%

Visits by Day of the Week 9

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Visits by Day of the Week - Help Card

Column Definitions

Day

Specified day of the week being tracked.

Visits

Number of visits on the specified day of the week. If the report period is longer than one week,and there are, for example, two Mondays, the value represented includes the combined total ofboth Mondays. A visit is a series of actions that begins when a visitor views their first pagefrom the server, and ends when the visitor leaves the site or remains idle beyond the idle-timelimit. The default idle-time limit is thirty minutes. This time limit can be changed by the systemadministrator.

%

Percentage of total visits that occurred on the specified day of the week.

Report Descriptions

Number of visits on the specified day of the week. If the report period is longer than one week,and there are, for example, two Mondays, the value represented includes the combined total ofboth Mondays. A visit is a series of actions that begins when a visitor views their first page fromthe server, and ends when the visitor leaves the site or remains idle beyond the idle-time limit. Thedefault idle-time limit is thirty minutes. This time limit can be changed by the system administra-tor.

10 Visits by Day of the Week

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Hits by Day of the Week

This report shows the activity for each day of the week within the reporting period. Unsuccessful hits are not includ-ed.

Hits by Day of the Week

Hits by Day of the Week

Day Hits % Hits

Sun 584 6.87%

Mon 1,450 17.06%

Tue 1,513 17.80%

Wed 1,843 21.68%

Thu 1,462 17.20%

Fri 1,117 13.14%

Sat 530 6.24%

Total 8,499 100.00%

Hits by Day of the Week 11

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Hits by Day of the Week - Help Card

Column Definitions

Day

Specified day of the week being tracked.

Hits

Number of hits on the specified day of the week. Each file requested by a visitor registers as ahit. There can be several hits on each page. While the volume of hits reflects the amount ofserver traffic, it is not an accurate reflection of the number of pages viewed.

%

Percentage of total hits that occurred on the specified day of the week.

Report Descriptions

Days of less activity should be considered good days for maintenance and content improvement.

12 Hits by Day of the Week

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Hits by Hour of the Day

This report shows the most and the least active hour of the day for the report period. If there are several days in thereport period, the value presented is the sum of all hits during that period of time for all days. All times are refer-enced to the location of the system running the analysis.

Hits by Hour of the Day

Hits by Hour of the Day

Hour Hits % Hits

00:00 89 1.05%

01:00 112 1.32%

02:00 106 1.25%

03:00 84 0.99%

04:00 65 0.76%

05:00 108 1.27%

06:00 135 1.59%

07:00 260 3.06%

08:00 752 8.85%

09:00 707 8.32%

10:00 795 9.35%

11:00 712 8.38%

12:00 661 7.78%

13:00 774 9.11%

14:00 550 6.47%

15:00 628 7.39%

Hits by Hour of the Day 13

Page 18: DHS Volunteer Web Server Traffic Analysis · April 1, 2009 12:00:00 AM – April 29, 2009 11:49:19 PM. This report was generated by WebTrends 8, Version: 8.0c, Build: 27337

Hour Hits % Hits

16:00 579 6.81%

17:00 273 3.21%

18:00 196 2.31%

19:00 247 2.91%

20:00 247 2.91%

21:00 178 2.09%

22:00 108 1.27%

23:00 133 1.56%

Total 8,499 100.00%

Hits by Hour of the Day - Help Card

Column Definitions

Hour

Specified hour of the day being tracked. An hour-long interval marked 12:00, for example, in-cludes all activity between 12:00 and 12:59.

Hits

Number of hits to your site during the specified hour. If there are several days in the report peri-od, the value presented is the sum of all visits during that hour for all days. All times are refer-enced to the location of the system running the analysis. Each file requested by a visitor regis-ters as a hit. There can be several hits on each page. While the volume of hits reflects theamount of server traffic, it is not an accurate reflection of the number of pages viewed.

%

Percentage of hits to your site that occurred during the specified hour.

Report Descriptions

This information can be used to determine which hour of the day is best for system maintenance.

14 Hits by Hour of the Day

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Visits by Hour of the Day

This report shows activity for each hour of the day. It also shows the most and the least active hours of the day forthe report period.

Visits by Hour of the Day

Visits by Hour of the Day

Hour Visits % Visits

00:00 59 2.34%

01:00 59 2.34%

02:00 59 2.34%

03:00 52 2.06%

04:00 54 2.14%

05:00 59 2.34%

06:00 68 2.69%

07:00 100 3.96%

08:00 165 6.53%

09:00 167 6.61%

10:00 194 7.68%

11:00 178 7.05%

12:00 179 7.09%

13:00 175 6.93%

14:00 146 5.78%

15:00 154 6.10%

16:00 143 5.66%

Visits by Hour of the Day 15

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Hour Visits % Visits

17:00 95 3.76%

18:00 70 2.77%

19:00 88 3.49%

20:00 80 3.17%

21:00 67 2.65%

22:00 42 1.66%

23:00 72 2.85%

Total 2,525 100.00%

Visits by Hour of the Day - Help Card

Column Definitions

Hour

Specified hour of the day being tracked. An hour-long interval marked 12:00, for example, in-cludes all activity between 12:00 and 12:59.

Visits

Number of visits to your site during the specified hour. If there are several days in the report pe-riod, the value presented is the sum of all visits during that hour for all days. All times are refer-enced to the location of the system running the analysis. A visit is a series of actions that beginswhen a visitor views their first page from the server, and ends when the visitor leaves the site orremains idle beyond the idle-time limit. The default idle-time limit is thirty minutes. This timelimit can be changed by the system administrator.

%

Percentage of visits to your site that occurred during the specified hour.

Report Descriptions

This information can be used to determine which hour of the day is best for system maintenance.

16 Visits by Hour of the Day

Page 21: DHS Volunteer Web Server Traffic Analysis · April 1, 2009 12:00:00 AM – April 29, 2009 11:49:19 PM. This report was generated by WebTrends 8, Version: 8.0c, Build: 27337

Visit Duration by Visits

This report shows the number and percentages of visits over selected visit lengths.

Visit Duration in Minutes by Visits

Visit Duration by Visits

Visit Duration in Minutes Visits % Visits

1. 0-1 2,030 80.59%

2. 1-2 83 3.29%

3. 2-3 50 1.98%

4. 3-4 43 1.71%

5. 4-5 40 1.59%

6. 5-6 24 0.95%

7. 6-7 21 0.83%

8. 7-8 18 0.71%

9. 8-9 25 0.99%

10. 9-10 7 0.28%

11. 10-11 14 0.56%

12. 11-12 12 0.48%

13. 12-13 8 0.32%

14. 13-14 10 0.40%

15. 14-15 11 0.44%

16. 15-16 8 0.32%

17. 16-17 8 0.32%

18. 17-18 7 0.28%

Visit Duration by Visits 17

Page 22: DHS Volunteer Web Server Traffic Analysis · April 1, 2009 12:00:00 AM – April 29, 2009 11:49:19 PM. This report was generated by WebTrends 8, Version: 8.0c, Build: 27337

Visit Duration in Minutes Visits % Visits

19. 18-19 7 0.28%

20. 19-20 4 0.16%

21. 20-21 3 0.12%

22. 21-22 5 0.20%

23. 22-23 9 0.36%

24. 23-24 5 0.20%

25. 24-25 9 0.36%

26. 25-26 4 0.16%

27. 26-27 10 0.40%

28. 27-28 7 0.28%

29. 28-29 6 0.24%

30. 29-30 5 0.20%

31. 30-31 1 0.04%

32. 31-32 1 0.04%

33. 32-33 1 0.04%

34. 33-34 0 0.00%

35. 34-35 3 0.12%

36. 35-36 1 0.04%

37. 36-37 1 0.04%

38. 37-38 0 0.00%

39. 38-39 0 0.00%

40. 39-40 0 0.00%

41. 40-41 2 0.08%

42. 41-42 0 0.00%

43. 42-43 3 0.12%

44. 43-44 0 0.00%

45. 44-45 0 0.00%

46. 45-46 2 0.08%

47. 46-47 0 0.00%

48. 47-48 1 0.04%

49. 48-49 1 0.04%

50. 49-50 1 0.04%

Subtotal for rows 1–50 2,511 99.68%

Other 8 0.32%

Total 2,519 100.00%

Items 1–50 of 61

18 Visit Duration by Visits

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Visit Duration by Visits - Help Card

Column Definitions

Visit Duration in Minutes

The number of minutes your web site was viewed.

Visits

Number of visitors who viewed your page for the specified duration of time. A visit is a seriesof actions that begins when a visitor views their first page from the server, and ends when thevisitor leaves the site or remains idle beyond the idle-time limit. The default idle-time limit isthirty minutes. This time limit can be changed by the system administrator.

%

Percentage of visitors who viewed your page for the specified duration of time.

Report Descriptions

This information tells you how many visitors view your site for specific intervals of time.

Visit Duration by Visits 19

Page 24: DHS Volunteer Web Server Traffic Analysis · April 1, 2009 12:00:00 AM – April 29, 2009 11:49:19 PM. This report was generated by WebTrends 8, Version: 8.0c, Build: 27337

Visit Duration by Page Views

This report shows the number and percentages of pages views over selected visit lengths.

Visit Duration in Minutes by Page Views

Visit Duration by Page Views

Visit Duration in Minutes Views % Views

1. 0-1 2,344 56.10%

2. 1-2 200 4.79%

3. 2-3 136 3.26%

4. 3-4 173 4.14%

5. 4-5 153 3.66%

6. 5-6 69 1.65%

7. 6-7 51 1.22%

8. 7-8 47 1.12%

9. 8-9 77 1.84%

10. 9-10 16 0.38%

11. 10-11 75 1.80%

12. 11-12 34 0.81%

13. 12-13 28 0.67%

14. 13-14 27 0.65%

15. 14-15 90 2.15%

16. 15-16 30 0.72%

17. 16-17 39 0.93%

18. 17-18 20 0.48%

20 Visit Duration by Page Views

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Visit Duration in Minutes Views % Views

19. 18-19 23 0.55%

20. 19-20 30 0.72%

21. 20-21 8 0.19%

22. 21-22 16 0.38%

23. 22-23 28 0.67%

24. 23-24 22 0.53%

25. 24-25 54 1.29%

26. 25-26 19 0.45%

27. 26-27 35 0.84%

28. 27-28 40 0.96%

29. 28-29 23 0.55%

30. 29-30 45 1.08%

31. 30-31 6 0.14%

32. 31-32 4 0.10%

33. 32-33 4 0.10%

34. 33-34 0 0.00%

35. 34-35 12 0.29%

36. 35-36 4 0.10%

37. 36-37 30 0.72%

38. 37-38 0 0.00%

39. 38-39 0 0.00%

40. 39-40 0 0.00%

41. 40-41 15 0.36%

42. 41-42 0 0.00%

43. 42-43 14 0.34%

44. 43-44 0 0.00%

45. 44-45 0 0.00%

46. 45-46 11 0.26%

47. 46-47 0 0.00%

48. 47-48 20 0.48%

49. 48-49 11 0.26%

50. 49-50 5 0.12%

Subtotal for rows 1–50 4,088 97.85%

Other 90 2.15%

Total 4,178 100.00%

Items 1–50 of 61

Visit Duration by Page Views 21

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Visit Duration by Page Views - Help Card

Column Definitions

Visit Duration in Minutes

The number of minutes your web site was viewed.

Views

A page view is a hit to any file classified as a page. Contrast page views with hits, which countsfiles of every type.

%

Percentage of visitors who viewed your page for the specified duration of time.

Report Descriptions

This information tells you how many visitors view your site for specific intervals of time.

22 Visit Duration by Page Views

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Technical Dashboard

This dashboard summarizes important information related to online technical activity.

Hits Trend

Browsers by Version

Technical Summary

Total Hits 8,554

Successful Hits 8,499

Successful Hits (as Percent) 99.36%

Failed Hits 55

Failed Hits (as Percent) 0.64%

Cached Hits 193

Cached Hits (as Percent) 2.26%

Average Time to Serve Pages

Technical Dashboard 23

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Bandwidth: Kbytes Transferred Trend

24 Technical Dashboard

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Page Views Trend

This report shows how the number of page views to your site changes over the course of the report period.

Page Views Trend

Page Views Trend

Day Page Views % Page Views

04/01 226 5.40%

04/02 170 4.06%

04/03 136 3.25%

04/04 143 3.42%

04/05 59 1.41%

04/06 107 2.56%

04/07 176 4.21%

04/08 133 3.18%

04/09 189 4.52%

04/10 132 3.15%

04/11 108 2.58%

04/12 109 2.60%

04/13 215 5.14%

04/14 173 4.13%

04/15 178 4.25%

04/16 138 3.30%

04/17 139 3.32%

04/18 78 1.86%

Page Views Trend 25

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Day Page Views % Page Views

04/19 120 2.87%

04/20 143 3.42%

04/21 172 4.11%

04/22 182 4.35%

04/23 204 4.87%

04/24 112 2.68%

04/25 90 2.15%

04/26 92 2.20%

04/27 149 3.56%

04/28 178 4.25%

04/29 134 3.20%

04/30 0 0.00%

Total 4,185 100.00%

Page Views Trend - Help Card

Column Definitions

Time Interval (hour, day, etc.)

A one-year report displays monthly time increments. A one-quarter report displays weekly timeincrements. A one-month report or a one-week report displays daily time increments. A dailyreport displays hourly time increments. An hour-long interval marked 12:00, for example, in-cludes all activity between 12:00 and 12:59.

Page View

A hit to any file classified as a page. In order to view a web page with embedded images, forexample, a browser must retrieve multiple files. The page and its embedded files counts as asingle page view.

%

Percentage of total page views that occurred during the specified time interval.

Report Descriptions

Periods of less activity can be considered good times for maintenance and content improvement.

26 Page Views Trend

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Hits Trend

This report shows how the number of hits to your site changes over the course of the report period.

Hits Trend

Hits Trend

Day Hits % Hits

04/01 533 6.27%

04/02 323 3.80%

04/03 265 3.12%

04/04 163 1.92%

04/05 77 0.91%

04/06 235 2.77%

04/07 392 4.61%

04/08 282 3.32%

04/09 422 4.97%

04/10 342 4.02%

04/11 148 1.74%

04/12 199 2.34%

04/13 566 6.66%

04/14 430 5.06%

04/15 364 4.28%

04/16 323 3.80%

04/17 310 3.65%

04/18 107 1.26%

Hits Trend 27

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Day Hits % Hits

04/19 186 2.19%

04/20 301 3.54%

04/21 316 3.72%

04/22 371 4.37%

04/23 394 4.64%

04/24 200 2.35%

04/25 112 1.32%

04/26 122 1.44%

04/27 348 4.09%

04/28 375 4.41%

04/29 293 3.45%

04/30 0 0.00%

Total 8,499 100.00%

Hits Trend - Help Card

Column Definitions

Time Interval (hour, day, etc.)

A one-year report displays monthly time increments. A one-quarter report displays weekly timeincrements. A one-month report or a one-week report displays daily time increments. A dailyreport displays hourly time increments. An hour-long interval marked 12:00, for example, in-cludes all activity between 12:00 and 12:59.

Hits

Each file requested by a visitor registers as a hit. There can be several hits on each page. Whilethe volume of hits reflects the amount of server traffic, it is not an accurate reflection of thenumber of pages viewed.

%

Percentage of hits that occurred during the specified time interval.

Report Descriptions

Periods of less activity can be considered good times for maintenance and content improvement.

28 Hits Trend

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Bandwidth: Kbytes Transferred Trend

This report helps you see the bandwidth requirements of your site by tracking kilobytes transferred over the courseof the report period.

Bandwidth: Kbytes Transferred Trend

Bandwidth: Kbytes Transferred Trend

Day Kbytes Transferred % Kbytes Trans-ferred

04/01 6,706 6.36%

04/02 4,085 3.87%

04/03 3,567 3.38%

04/04 2,118 2.01%

04/05 1,186 1.12%

04/06 2,943 2.79%

04/07 4,683 4.44%

04/08 3,552 3.37%

04/09 5,253 4.98%

04/10 4,059 3.85%

04/11 1,973 1.87%

04/12 2,433 2.31%

04/13 6,895 6.54%

04/14 5,311 5.03%

04/15 4,806 4.56%

04/16 3,876 3.67%

Bandwidth: Kbytes Transferred Trend 29

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Day Kbytes Transferred % Kbytes Trans-ferred

04/17 3,870 3.67%

04/18 1,493 1.42%

04/19 1,793 1.70%

04/20 3,894 3.69%

04/21 3,492 3.31%

04/22 4,764 4.52%

04/23 4,877 4.62%

04/24 2,724 2.58%

04/25 1,433 1.36%

04/26 1,187 1.13%

04/27 4,419 4.19%

04/28 4,392 4.16%

04/29 3,726 3.53%

04/30 0 0.00%

Total 105,498 100.00%

Bandwidth: Kbytes Transferred Trend - Help Card

Column Definitions

Time Interval (hour, day, etc.)

A one-year report displays monthly time increments. A one-quarter report displays weekly timeincrements. A one-month report or a one-week report displays daily time increments. A dailyreport displays hourly time increments. An hour-long interval marked 12:00, for example, in-cludes all activity between 12:00 and 12:59.

Kbytes Transferred

Number of kilobytes of data transferred during the specified time interval.

%

Percentage of total kilobytes of data transferred that were transferred during the specified timeinterval.

Report Descriptions

If you are using an SDC data source, then this report is not applicable.

Periods of less activity can be considered good times for maintenance and content improvement.

30 Bandwidth: Kbytes Transferred Trend

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Average Time to Serve Pages

This report displays the average amount of time (in milliseconds) it takes to serve pages.Note: Not all web servers log the information necessary to create this report.

Average Time to Serve Pages

Average Time to Serve Pages

Day Total Time toServe Pages Served Average Time to

Serve

04/01 0 226 0

04/02 0 170 0

04/03 0 136 0

04/04 0 143 0

04/05 0 59 0

04/06 0 107 0

04/07 0 176 0

04/08 0 133 0

04/09 0 189 0

04/10 0 132 0

04/11 0 108 0

04/12 0 109 0

04/13 0 215 0

04/14 0 173 0

04/15 0 178 0

04/16 0 138 0

Average Time to Serve Pages 31

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Day Total Time toServe Pages Served Average Time to

Serve

04/17 0 139 0

04/18 0 78 0

04/19 0 120 0

04/20 0 143 0

04/21 0 172 0

04/22 0 182 0

04/23 0 204 0

04/24 0 112 0

04/25 0 90 0

04/26 0 92 0

04/27 0 149 0

04/28 0 178 0

04/29 0 134 0

04/30 0 0 0

Total 0 4,185 0

Average Time to Serve Pages - Help Card

Column Definitions

Time Interval (hour, day, etc.)

A one-year report displays monthly time increments. A one-quarter report displays weekly timeincrements. A one-month report or a one-week report displays daily time increments. A dailyreport displays hourly time increments. An hour-long interval marked 12:00, for example, in-cludes all activity between 12:00 and 12:59.

Total Time to Serve

The total amount of time the server spent serving documents during the specified time interval.

Pages Served

Number of pages served to visitors during the specified time interval.

Average Time to Serve

Average amount of time (in milliseconds) it took to serve each document during the specifiedtime interval. The time to serve spans from the time the server got a page request until it trans-mitted all the data.Note: Note that in order to show a total for this column, the value is computed to 2 decimalplaces. However, because the data for each row is an integer measured in milliseconds, the twodecimal places are not significant for Average Time to Serve row values. If the entire columnshows values of zero, your web server may not be logging Time to Serve information.

32 Average Time to Serve Pages

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Report Descriptions

If you are using an SDC data source, then this report is not applicable.

Consider increasing your available bandwidth if the times to serve spike at rates disproportionateto the number of documents served during the same time interval. If you see this problem andhave enough bandwidth, your server power may be a factor.

Total - The total value for Average Time to Serve is computed from the totals for Total Time toServe and Pages Served.

Average Time to Serve Pages 33

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Errors Dashboard

This dashboard displays key graphs and tables that provide an overview of the Errors chapter. You can click on agraph title to navigate to the corresponding report page. Note that if you are using an SDC data source, then thisdashboard is not applicable.

Technical Summary

Total Hits 8,554

Successful Hits 8,499

Successful Hits (as Percent) 99.36%

Failed Hits 55

Failed Hits (as Percent) 0.64%

Cached Hits 193

Cached Hits (as Percent) 2.26%

File Not Found Errors

Client Errors

Server Errors Trend

No data is available for this graph.

34 Errors Dashboard

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Client Errors

This report identifies the error codes from the browsers accessing your server.

Client Errors

Client Errors

HTTP Status Codes Hits % Hits

1. 404 Not Found 46 83.64%

2. 403 Forbidden 9 16.36%

Total 55 100.00%

Items 1–2 of 2

Client Errors 35

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Client Errors - Help Card

Column Definitions

Client Errors

An error caused by a problem on your visitor's end of the web site connection. The server is notresponsible for client errors.

Hits

Number of failed hits that returned this status code.

HTTP Status Codes

The status code for the specific error that occurred.

%

Percentage of total failed hits that returned this status code.

Report Descriptions

If you are using an SDC data source, then this report is not applicable.

Use this page to determine what maintenance is necessary.

36 Client Errors

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File Not Found Errors

This report identifies files that returned "404 - Not Found" or "410 - Gone" errors from your server.

File Not Found Errors

File Not Found Errors

Files Not Found and Referring URL Hits % Hits

1. http://www.oregon.gov/DHS/volunteer/newhref/%%Top404ErrorsNoReferrer%%

4 8.70%

2. http://www.oregon.gov/DHS/volunteer/text/javascript/%%Top404ErrorsNoReferrer%%

4 8.70%

3. http://www.oregon.gov/DHS/volunteer/google-analytics.com/ga.js%%Top404ErrorsNoReferrer%%

4 8.70%

4. http://www.oregon.gov/DHS/volunteer/DHS/images/ar-rows/back-to-top.jpg%%Top404ErrorsNoReferrer%%

4 8.70%

5. http://www.oregon.gov/http://oregon.gov/DHS/volunteer/%%Top404ErrorsNoReferrer%%

3 6.52%

6. http://www.oregon.gov/DHS/volunteer/DHS/abuse/main.shtml%%Top404ErrorsNoReferrer%%

3 6.52%

7. http://www.oregon.gov/DHS/volunteer/DHS/volunteer/images/vslogin.jpg%%Top404ErrorsNoReferrer%%

2 4.35%

8. http://www.oregon.gov/DHS/volunteer/DHS/volunteer/images/collage.jpg%%Top404ErrorsNoReferrer%%

2 4.35%

File Not Found Errors 37

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Files Not Found and Referring URL Hits % Hits

9. http://www.oregon.gov/DHS/volunteer/locals contacts.shtml%%Top404ErrorsNoReferrer%%

2 4.35%

10. http://www.oregon.gov/DHS/volunteer/DHS/volunteer/images/vol-graphic.gif%%Top404ErrorsNoReferrer%%

2 4.35%

11. http://www.oregon.gov/DHS/volunteer/images/images_v3/get_adobe_reader.gif%%Top404ErrorsNoReferrer%%

2 4.35%

12. http://www.oregon.gov/DHS/volunteer/DHS/images/dhs-banner2.jpg%%Top404ErrorsNoReferrer%%

2 4.35%

13. http://www.oregon.gov/DHS/volunteer/images/images_v3/header_text.jpg%%Top404ErrorsNoReferrer%%

2 4.35%

14. http://www.oregon.gov/DHS/volunteer/DHS/volunteer/images/vs-graphic.gif%%Top404ErrorsNoReferrer%%

2 4.35%

15. http://www.oregon.gov/DHS/volunteer/images/spacer.gif%%Top404ErrorsNoReferrer%%

2 4.35%

16. http://www.oregon.gov/http://www.oregon.gov/DHS/vol-unteer/%%Top404ErrorsNoReferrer%%

2 4.35%

17. http://www.oregon.gov/DHS/volunteer/newhref;/%%Top404ErrorsNoReferrer%%

1 2.17%

18. http://www.oregon.gov/OCCF/DHS/volunteer/local_con-tacts.shtml%%Top404ErrorsNoReferrer%%

1 2.17%

19. http://www.oregon.gov/DHS/dhs/volunteer/%%Top404ErrorsNoReferrer%%

1 2.17%

20. http://www.oregon.gov/DHS/volunteer/www.qualityinfo.org%%Top404ErrorsNoReferrer%%

1 2.17%

Total 46 100.00%

Items 1–20 of 20

38 File Not Found Errors

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File Not Found Errors - Help Card

Column Definitions

Hits

Number of times a request for this file returned a "404 - Not Found" error or a "410 - Gone" er-ror from your server.

Files

This column lists the file that could not be found and the URL of the referrer (if known).

%

Percentage of the total 404 and 410 errors that were for this file.

Report Descriptions

If you are using an SDC data source, then this report is not applicable.

Check the links to all pages and files listed in this table. The files were either moved or they nolonger exist, and the links are no longer successful.

File Not Found Errors 39

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Pages Dashboard

This dashboard displays key graphs and tables that provide an overview of the Pages chapter. You can click on agraph title to navigate to the corresponding report page.

Page Views Trend

Content Groups

No data is available for this graph.

Page View Summary

Page Views 4,185

Average per Day 144

Average Page Views per Visit 1.66

Pages Trend

Entry Pages

40 Pages Dashboard

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Pages

Exit Pages

Directories

Pages Dashboard 41

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Pages

This identifies the most popular web pages on your site and shows you the number of visits for each, and displaysthe average length of time the page was viewed.

Pages Trend

Pages

Pages

42 Pages

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Pages Visits Views Average TimeViewed

1. DHS Volunteer Serviceshttp://www.oregon.gov/DHS/volunteer/

1,904 2,790 00:03:57

2. Local volunteer coordinatorshttp://www.oregon.gov/DHS/volunteer/local_contacts.shtml

490 566 00:02:54

3. Volunteer Services Contact Ushttp://www.oregon.gov/DHS/volunteer/con-tact_us.shtml

244 280 00:01:24

4. Volunteer Services about ushttp://www.oregon.gov/DHS/volunteer/about_us.shtml

243 278 00:01:46

5. http://www.oregon.gov/DHS/volunteer// 21 39 00:03:30

6. http://www.oregon.gov/DHS/volunteer/index/ 15 32 00:00:11

7. http://www.oregon.gov/DHS/volunteer/index.html

14 27 00:00:56

8. http://www.oregon.gov/DHS/DHS/volunteer/ 12 25 00:00:53

9. http://www.oregon.gov/DHS/volunteer/index.shtm/

12 33 00:00:19

10. http://www.oregon.gov/dhs/volunteer/localscontacts.shtml

10 21 00:01:38

11. DHS Volunteer Serviceshttp://www.oregon.gov/DHS/volunteer/index.shtml/

10 24 00:00:31

12. http://www.oregon.gov//dhs/volunteer/ 8 27 00:01:13

13. http://www.oregon.gov/dhs/volunteer/index/shtml/

7 20 00:02:02

14. http://www.oregon.gov/dhs/volunteer/newhref;/ 5 14 00:01:03

15. http://www.oregon.gov/CCF/DHS/volunteer/lo-cal_contacts.shtml

2 8 00:00:13

16. DHS Volunteer Serviceshttp://www.oregon.gov/DHS/volunteer/index.shtml/shtml/

1 1 00:00:00

Total - 4,185 -

Items 1–16 of 16

Pages

Pages Average Timeto Serve (ms)

1. DHS Volunteer Serviceshttp://www.oregon.gov/DHS/volunteer/

0

2. Local volunteer coordinatorshttp://www.oregon.gov/DHS/volunteer/local_contacts.shtml

0

Pages 43

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Pages Average Timeto Serve (ms)

3. Volunteer Services Contact Ushttp://www.oregon.gov/DHS/volunteer/con-tact_us.shtml

0

4. Volunteer Services about ushttp://www.oregon.gov/DHS/volunteer/about_us.shtml

0

5. http://www.oregon.gov/DHS/volunteer// 0

6. http://www.oregon.gov/DHS/volunteer/index/ 0

7. http://www.oregon.gov/DHS/volunteer/index.html

0

8. http://www.oregon.gov/DHS/DHS/volunteer/ 0

9. http://www.oregon.gov/DHS/volunteer/index.shtm/

0

10. http://www.oregon.gov/dhs/volunteer/localscontacts.shtml

0

11. DHS Volunteer Serviceshttp://www.oregon.gov/DHS/volunteer/index.shtml/

0

12. http://www.oregon.gov//dhs/volunteer/ 0

13. http://www.oregon.gov/dhs/volunteer/index/shtml/

0

14. http://www.oregon.gov/dhs/volunteer/newhref;/ 0

15. http://www.oregon.gov/CCF/DHS/volunteer/lo-cal_contacts.shtml

0

16. DHS Volunteer Serviceshttp://www.oregon.gov/DHS/volunteer/index.shtml/shtml/

0

Total -

Items 1–16 of 16

44 Pages

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Pages - Help Card

Column Definitions

Pages

Any displayed page. You can specify for each profile the types of files that qualify as a page.These settings can be changed by the WebTrends administrator.

Visits

Number of visits to this page. A visit is a series of actions that begins when a visitor views thefirst page from the server, and ends when the visitor leaves the site or remains idle beyond theidle-time limit. The default idle-time limit is thirty minutes. This time limit can be changed bythe system administrator.

Views

Number of times this page was viewed by visitors.

Average Time Viewed

Average length of time the specified page was viewed. (The format is hh:mm:ss -hours:minutes:seconds.)

Average Time to Serve

Average amount of time (in milliseconds) it took to serve each document during the specifiedtime interval. The time to serve spans from the time the server got a page request until it trans-mitted all the data.Note: Note that in order to show a total for this column, the value is computed to 2 decimalplaces. However, because the data for each row is an integer measured in milliseconds, the twodecimal places are not significant for Average Time to Serve row values. If the entire columnshows values of zero, your web server may not be logging Time to Serve information.

Report Descriptions

Pages with good content and design are more likely to attract visitors and be revisited. Less popu-lar pages on a site can be made more appealing by improving the content or incorporating designelements similar to that on the more important pages. Always remember that people are far moreinterested in content than in design, and average view times can help determine which content ismost important to your visitors.

Pages 45

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Directories

This report lists the most commonly accessed directories on your web site. This information can help determine thetypes of data most often requested.

Directories Trend

Directories

Directories

Path To Directory Visits Hits Kbytes Trans-ferred

1. http://www.oregon.gov/DHS 2,520 8,464 105,473

46 Directories

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Path To Directory Visits Hits Kbytes Trans-ferred

2. http://www.oregon.gov/ 8 27 23

3. http://www.oregon.gov/CCF 2 8 3

Total - 8,499 105,498

Items 1–3 of 3

Directories - Help Card

Column Definitions

Path to Directory

The full URL path to the directory being analyzed.

Visits

Number of visits to pages within the specified directory. A visit is a series of actions that beginswhen a visitor views their first page from the server, and ends when the visitor leaves the site orremains idle beyond the idle-time limit. The default idle-time limit is thirty minutes. This timelimit can be changed by the system administrator.

Hits

Each file requested by a visitor registers as a hit. There can be several hits on each page. Whilethe volume of hits reflects the amount of server traffic, it is not an accurate reflection of thenumber of pages viewed.

Kbytes Transferred

Number of kilobytes of data transferred by the server from the specified directory to your visi-tors.

Report Descriptions

This report indicates the content visitors are most interested in. Use this information to determinewhich content areas to develop further, which areas to focus on less, and how you can arrangeyour content most effectively. If the table is sorted by kilobytes of data transferred, this page re-veals what kind of data the server spends the most time transferring, and may suggest differentways to organize your data, or different ways to distribute the server load if you have more thanone server.

Directories 47

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Files Dashboard

This dashboard displays key graphs and tables that provide an overview of the Files chapter. You can click on agraph title to navigate to the corresponding report page.

Accessed File Types by Files

Uploaded Files

No data is available for this graph.

Hits Trend

Downloaded Files Trend

Hit Summary

Successful Hits for Entire Site 8,499

Average Hits per Day 293

Home Page Hits -

48 Files Dashboard

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Downloaded Files

This report identifies the most popular files downloaded from your site.

Downloaded Files Trend

Downloaded Files

Downloaded Files

Downloaded Files Downloads % Downloads Visits

1. http://www.oregon.gov/DHS/volunteer/INDEX.SHTML.COM

1 100.00% 1

Downloaded Files 49

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Downloaded Files Downloads % Downloads Visits

Total 1 100.00% 1

Items 1–1 of 1

Downloaded Files - Help Card

Column Definitions

Files

The path and filename of the file being analyzed.

Downloads

Number of times the specified file was downloaded by a visitor. If an error occurred during atransfer, the transfer is not counted. Note that downloaded PDF files may cause an inflatedcount.

Visits

Number of visits that accessed the specified files. A visit is a series of actions that begins whena visitor views their first page from the server, and ends when the visitor leaves the site or re-mains idle beyond the idle-time limit. The default idle-time limit is thirty minutes. This timelimit can be changed by the system administrator.

Report Descriptions

If you are using an SDC data source, then this report is not applicable.

This information shows you the most popular downloadable files on your web site. Files that don'tappear on the list, or appear low on the list, may require maintenance such as decreasing the filesize, improving link placement, or elimination to make room for more popular content.

50 Downloaded Files

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Accessed File Types

This report identifies the types of files accessed on your site and the total number of kilobytes of data transferred foreach file type. Cached requests and erred hits are excluded from the totals.

Accessed File Types by Files

Accessed File Types

File Type Files % Files Kbytes Trans-ferred

1. shtml 3,032 36.50% 51,238

2. gif 2,059 24.79% 6,548

3. jpg 2,058 24.78% 33,400

4. No Extension 1,126 13.56% 14,306

5. html 27 0.33% 7

6. shtmll 2 0.02% 1

7. shmtl 1 0.01% 1

8. COM 1 0.01% 1

Total 8,306 100.00% 105,498

Items 1–8 of 8

Accessed File Types 51

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Accessed File Types - Help Card

Column Definitions

File Type

Identifies types of files by their file extension. For example, a file named graphic.gif is identi-fied as type "gif."

Files

Number of files of the specified type accessed by visitors to your site.

Kbytes Transferred

Number of kilobytes of data transferred for all files of the specified type.

Report Descriptions

This report provides general statistics for the type of data that visitors access on your site.

52 Accessed File Types

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Uploaded Files

This report identifies the most popular files uploaded from a client to your servers using FTP PUT, HTTP PUT, orHTTP POST.

Uploaded Files

No data is available for this graph.

Uploaded Files

No data is available for this table.

Uploaded Files - Help Card

Column Definitions

Files

The path and filename of the uploaded file being analyzed. Uploaded files correspond to aPOST entry in the web server log file. If the field names are provided, then you will find the up-loaded files listed in the METHOD field.

Visits

Number of visits to your site where the specified file was uploaded to your servers. A visit is aseries of actions that begins when a visitor views their first page from the server, and ends whenthe visitor leaves the site or remains idle beyond the idle-time limit. The default idle-time limitis thirty minutes. This time limit can be changed by the system administrator.

Uploads

Number of times the specified file was uploaded to your site. If an error occurred during a trans-fer, the transfer is not counted.

Report Descriptions

If you are using an SDC data source, then this report is not applicable.

This report presents information on files that were uploaded to your servers during the period ofthe report. You may want to run virus scans on uploaded files.

Uploaded Files 53

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Navigation Dashboard

This dashboard summarizes important information related to online navigation.

Entry Pages

Exit Pages

Single-Page Visits

54 Navigation Dashboard

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Entry Pages

This report shows the first or "entry" pages viewed in all visits. Every visit has one and only one Entry Page. A vis-it's entry page may or may not be the "home page." The Entry Page for a visit can depend on how a visitor arrived atyour site: they may type an address into a browser, use a bookmark they made on a previous visit, click on a link onanother site, click on a search engine results page, click on an on-line ad, or click on a link in an e-mail. Each ofthese links can point to your home page or any other page on your site

Entry Pages: Trend Over Time

Entry Pages

Entry Pages

Entry Pages 55

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Pages Visits % Visits

1. DHS Volunteer Serviceshttp://www.oregon.gov/DHS/volunteer/

1,821 73.75%

2. Local volunteer coordinatorshttp://www.oregon.gov/DHS/volunteer/local_contacts.shtml

309 12.52%

3. Volunteer Services about ushttp://www.oregon.gov/DHS/volunteer/about_us.shtml

170 6.89%

4. Volunteer Services Contact Ushttp://www.oregon.gov/DHS/volunteer/contact_us.shtml

126 5.10%

5. http://www.oregon.gov/DHS/volunteer// 8 0.32%

6. http://www.oregon.gov//dhs/volunteer/ 8 0.32%

7. http://www.oregon.gov/dhs/volunteer/locals contacts.shtml

5 0.20%

8. http://www.oregon.gov/DHS/volunteer/index/ 5 0.20%

9. http://www.oregon.gov/DHS/volunteer/index.shtm/ 4 0.16%

10. http://www.oregon.gov/DHS/volunteer/index.html 4 0.16%

11. http://www.oregon.gov/dhs/volunteer/index/shtml/ 3 0.12%

12. http://www.oregon.gov/DHS/DHS/volunteer/ 3 0.12%

13. http://www.oregon.gov/CCF/DHS/volunteer/local_con-tacts.shtml

1 0.04%

14. DHS Volunteer Serviceshttp://www.oregon.gov/DHS/volunteer/index.shtml/

1 0.04%

15. DHS Volunteer Serviceshttp://www.oregon.gov/DHS/volunteer/index.shtml/shtml/

1 0.04%

Total 2,469 100.00%

Items 1–15 of 15

Entry Pages - Help Card

Column Definitions

Entry Page

The first page in a given visit. Every visit has one and only one entry page.

Visits

For each entry page, the total number of visits that began with that entry page, during this timeperiod.

%

For each page (row), the percentage of all visits to the site that went to that particular page dur-ing the report time period.

56 Entry Pages

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Report Descriptions

Briefly:

A visit can begin on a given page if a visitor:

• types the URL of the page in their browser then clicks on "Go"

• clicks on a bookmark to the page (stored from a previous visit)

• clicks on a link on a different site that points to the file. The link can appear to be text or animage, such as a banner ad.

• clicks on a link to the page in an e-mail. Again, the link can appear to be text or an image.

• clicks on a link on a search engine results page that points to this page

• activates an applet on another site or in a program that transfers them to this page

Finally, a visit can seem to begin on a given page if a visitor was already on the site, but allowedmore than 30 minutes to elapse between clicks. When such a pause occurs, WebTrends counts twovisits, one before and one after the pause. In other words, WebTrends considers a timeout of morethan 30 minutes to be a de facto end of a visit. Consequently, the first page visited after the longpause will appear as an Entry Page for a new visit. Likewise, the last Page Viewed before the longpause will appear in the Exit Pages report. (Note: You can configure the session timeout in theWebTrends Admin Console. In the left pane, select Web Analysis>Options, and select the SessionTracking tab).

If your site has more than one URL for a certain page, for example, /home.html and /home.asp,consider combining their statistics to get an accurate picture of how frequently that page's contentis seen.

Uses and Interpretation:

Look at each page on the Entry Pages report and ask yourself whether it is suitable as the firstpage a visitor sees. For example, it can be argued that entry pages should:

• identify the site and/or brand

• have a clear link to the home page

• show the same navigation bars as the rest of the site

If a page that's frequently an entry page doesn't do all these things, consider modifying it to con-form with best practices.

Other relevant reports and analyses:

1. Referring URLs for these entry pages.

2. Relationship to Exit Pages and Single Page Visits.

3. Correcting for multiple URLs for the same Page View.

Entry Pages 57

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Exit Pages

This report shows the last or "exit" page of all visits. The visits may have finished for a number of reasons: the visi-tor went to another site, clicked on one of your site's links that took them to another site, closed the browser, or wasinactive long enough for WebTrends to have counted the visit as ended.

Exit Pages: Trend Over Time

Exit Pages

Exit Pages

58 Exit Pages

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Pages Visits % Visits

1. DHS Volunteer Serviceshttp://www.oregon.gov/DHS/volunteer/

1,742 70.64%

2. Local volunteer coordinatorshttp://www.oregon.gov/DHS/volunteer/local_contacts.shtml

399 16.18%

3. Volunteer Services Contact Ushttp://www.oregon.gov/DHS/volunteer/contact_us.shtml

146 5.92%

4. Volunteer Services about ushttp://www.oregon.gov/DHS/volunteer/about_us.shtml

136 5.52%

5. http://www.oregon.gov/DHS/volunteer/index/ 7 0.28%

6. http://www.oregon.gov//dhs/volunteer/ 6 0.24%

7. http://www.oregon.gov/DHS/volunteer/index.shtm/ 5 0.20%

8. http://www.oregon.gov/dhs/volunteer/locals contacts.shtml

5 0.20%

9. DHS Volunteer Serviceshttp://www.oregon.gov/DHS/volunteer/index.shtml/

5 0.20%

10. http://www.oregon.gov/DHS/volunteer// 4 0.16%

11. http://www.oregon.gov/dhs/volunteer/index/shtml/ 3 0.12%

12. http://www.oregon.gov/DHS/DHS/volunteer/ 2 0.08%

13. http://www.oregon.gov/dhs/volunteer/newhref;/ 2 0.08%

14. http://www.oregon.gov/DHS/volunteer/index.html 2 0.08%

15. http://www.oregon.gov/CCF/DHS/volunteer/local_con-tacts.shtml

1 0.04%

16. DHS Volunteer Serviceshttp://www.oregon.gov/DHS/volunteer/index.shtml/shtml/

1 0.04%

Total 2,466 100.00%

Items 1–16 of 16

Exit Pages - Help Card

Column Definitions

Exit Page

The last page viewed in a given visit. Every visit has one and only one exit page.

Visits

For each exit page, the total number of visits that ended with that page. Note that visits for exitpages are calculated at the end of the visit, which may differ from the count at the start of thevisit. Therefore, exit visits may differ from visits in other reports such as the Overview Dash-board or the Entry Pages report.

%

For each page (row), the percentage of all visits to the site that went to that particular page dur-ing the report time period.

Exit Pages 59

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Report Descriptions

Briefly:

If a visitor leaves your site or is inactive for a long time, Webtrends counts the visit as "ended" af-ter 30 minutes of inaction. Visitors may have:

• Browsed to a different site

• Closed their browser

• Remained inactive for more than 30 minutes but did not leave your site. Note that if a visi-tor resumes clicking on your site after 30 minutes of inactivity, WebTrends records twovisits, one before and one after the pause. Consequently, the last page viewed before thelong pause will appear as an Exit Page, the first page viewed after the long pause will ap-pear in the Entry Pages report, and your own domain will be the referring domain.

It's usually not possible to know where a visitor went after your site. Log files only record thoseclicks that are requests for files housed on your servers. If your site has links to other sites, it ispossible to find out if visitors left the site using those links if you modify those links so that, whenclicked on, they request a redirect page from your server that in turn takes them to the destinationsite.

It's usually not possible to know how long a visitor stayed on the exit page before leaving. All thatis known is that the visitor had no activity (clicks) for at least 30 minutes.

Uses and Interpretation:

Examine each exit page in the report and ask yourself whether it can be considered a desirable orundesirable ending point for a visit. For example, a purchase thank-you page would be a desirableend of a visit, but a page in the middle of a registration process would be undesirable as a lastpage.

Undesirable exit pages may indicate a problem needing addressing, such as:

• a difficult multi-step process

• a page that takes too long to load

• content that does not hold the visitor's interest

• confusing navigation

Other relevant reports and analyses:

Relationship to Entry Pages and Single-Page Visits.

60 Exit Pages

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Single-Page Visits

This report lists pages that were the only page viewed during visits that were exactly one page long.

Single-Page Visits: Trend Over Time

Single-Page Visits

Single-Page Visits

Pages Visits % Visits

1. DHS Volunteer Serviceshttp://www.oregon.gov/DHS/volunteer/

1,256 72.52%

Single-Page Visits 61

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Pages Visits % Visits

2. Local volunteer coordinatorshttp://www.oregon.gov/DHS/volunteer/local_contacts.shtml

245 14.15%

3. Volunteer Services about ushttp://www.oregon.gov/DHS/volunteer/about_us.shtml

109 6.29%

4. Volunteer Services Contact Ushttp://www.oregon.gov/DHS/volunteer/contact_us.shtml

104 6.00%

5. http://www.oregon.gov//dhs/volunteer/ 6 0.35%

6. http://www.oregon.gov/dhs/volunteer/locals contacts.shtml

3 0.17%

7. http://www.oregon.gov/DHS/volunteer/index/ 3 0.17%

8. http://www.oregon.gov/DHS/volunteer// 2 0.12%

9. http://www.oregon.gov/DHS/volunteer/index.shtm/ 2 0.12%

10. DHS Volunteer Serviceshttp://www.oregon.gov/DHS/volunteer/index.shtml/

1 0.06%

11. DHS Volunteer Serviceshttp://www.oregon.gov/DHS/volunteer/index.shtml/shtml/

1 0.06%

Total 1,732 100.00%

Items 1–11 of 11

Single-Page Visits - Help Card

Column Definitions

Pages

Any displayed page. You can specify for each profile the types of files that qualify as a page.These settings can be changed by the WebTrends administrator.

Visits

Number of visits where the specified page was the exit page. A visit is a series of actions thatbegins when a visitor views their first page from the server, and ends when the visitor leaves thesite or remains idle beyond the idle-time limit. The default idle-time limit is thirty minutes. Thistime limit can be changed by the system administrator.

%

For each page (row), the percentage of all visits to the site that went to that particular page dur-ing the report time period.

62 Single-Page Visits

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Report Descriptions

Briefly:

The proportion of all visits that are single page visits can be surprisingly high, although this phe-nomenon is experienced on most public websites. But the Single Page Visit statistic is easilyskewed by certain site structures. The most common is an arrival page that automatically redirectsthe visitor to the "real" home page. Single-Page Visits will be underestimated in these cases, be-cause visitors have requested two pages by the time they reach the home page. Any visitor wholeaves immediately will be counted as a two-page visit. Their single-page experience will not ap-pear in the Single-Page Visits report.

The Single Page Visits report can be made more accurate by filtering out the arrival page (losing,unfortunately, important referrer information). A better solution is to change the URL of the redi-rect page into the URL of the target page, using the URL Search and Replace function or Web-Trends Scripting Language. Parameters can be different in the two log lines as long as the stem isthe same. In the logs, the session will appear to be two consecutive hits to the target page, whichWebTrends perceives as a Single-Page Visit to the target page.

Uses and Interpretation:

Before using Single Page Visits (SPVs) to evaluate a site's success, be clear about which Single-Page Visits are desirable or undesirable. For example, are some of your pages intended to be self-sufficient, such as a "What's New" page?

SPVs can be part of a set of overall site metrics called "Percent of all Visits that are Single-PageVisits." Ideally, undesirable SPVs should be low, and desirable SPVs should be high.

Pages in which undesirable SPVs more than expected should be evaluated for possible content ordesign flaws. Examples:

• There is no obvious way to go further into the site.

• The page doesn't convey what the site is about.

• The visitor is overwhelmed by complexity of the page.

• The page takes too long to load.

In a marketing context, high numbers of Single-Page Visits can indicate that visitors are coming tothe site for the wrong reason. Do new visitors have accurate perceptions about what the site of-fers? Are your ads or search engine listings giving the correct impression?

Other relevant reports and analyses:

Separate SPV Statistics for New and Returning Visitors

Single-Page Visits 63

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Browsers and Platforms Dashboard

This dashboard displays key graphs and tables that provide an overview of the Browsers and Platforms chapter. Youcan click on a graph title to navigate to the corresponding report page.

Browsers

Browsers Trend

Spiders

No data is available for this graph.

Platforms Trend

64 Browsers and Platforms Dashboard