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    DHIRUBHAI AMBAN

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    Dhirajlal Hirachand Amban

    Born on December 28, 1932 in Chorwad,Gujarat.

    Business sense came early as he soldbhajias to pilgrims on Mount Girnar duringhis childhood.

    Went to Yemen to join his elder brother,worked at a gas station. Later promoted to

    as a distributor of Shell products. Came to India, started the business of

    exporting spices.

    Founded Reliance Commercial Corp. withcousin Champaklal Damani with initialcapital of 15,000.

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    An Opportunist During 1950s-

    In the 1950s, the Yemini administration realizedthat their main unit of currency, the Rial, wasdisappearing fast.

    It was found that a young man in his twentieswas placing unlimited buy orders for YeminiRials.

    Rials, pure silver coins and was in muchdemand at the London Bullion Exchange.Young Dhirubhai bought the Rials, melted theminto pure silver and sold it to the bullion tradersin London.

    Entrepreneurships true sense lies in the fact that he alwayslooks upon opportunity

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    A Visionary

    Government of India introduced High Unit Value

    Scheme; hence Dhirubhai shifted his interests

    spices to nylon fabrics.

    When most Indian business houses depended

    government owned financial institutions for fu

    Dhirubhai raised capital from the public by offeshares of his companies.

    It does not require an invitation to make profits

    By Dhirubhai Amb

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    The Innovator Dhirubhai Ambani is credited with

    starting the equity cult in India. Dhirubhai identified a new market for

    his brand Vimal- the non-metro

    urban segment.

    Backward Integration: To strengthen

    his position in the textile

    sector,Dhirubhai integrated backwards

    and produced fibers.

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    The Helper When things went wrong, he was the

    first person to sense that the

    circumstances would have beenbeyond his team's control, rather than

    it being a slip on their part.

    His first instinct was always to join hismen in putting out the fire and not

    crucifying them for it.

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    The Solution Seeker Dhirubhai faced resistance from

    cloth merchants; so decided to open

    his own showroom forVimal Polyester Princeannounced a buy-

    backscheme when the polyester he

    produced was losing its demand.

    Whenever a task seemed too big tobe accomplished, he would reply: "

    No is no answer!"

    "It's difficult but not impossible!"

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    The People's Man Dhirubhai followed an 'open-door policy.

    Employees could walk into his cabin and

    discuss their problems with him. He was always inviting people into sharing

    their thoughts and ideas, rather thanshutting them out.

    Always there for his team and broughtaround confidence in them.

    Arm-around-the-shoulder leader

    This tendency that he had, to draw peopletowards him, manifested itself in countlessways.

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    Dhirubhaism

    Never followed the textbook style ofmanagement , evolved a Unique style

    The American Style of entrepreneurship

    With the Japanese Focus on Technology

    And innate shrewdness of a Gujjubusinessman

    A Perfect managerof Time , Money ,Men and Passion to find solution toproblems

    Believed that business was not all aboutEthics & Morality ,it was all aboutExpansion & Success

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    Famous Motivational & Inspiring words of

    Dhirubhai Ambani

    I am deaf to the word no.

    Growth has no limit at Reliance. I keep revising

    Only when you dream it you can do it. Think big, think fast, think ahead. Ideas are no o

    monopoly

    Our dreams have to be bigger. Our ambitions hicommitment deeper. And our efforts greater. Thisfor Reliance and for India .

    Give the youth a proper environment. Motivate them the support they need. Each one of them hsource of energy. They will deliver.

    We bet on people.

    Dont give up, courage is my conviction.

    We cannot change our Rulers, but we can chanthey Rule Us.

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    Sun sets down

    Dhirubhai will go one day. But

    Reliances employees andshareholders will keep it afloat.

    Reliance is now a concept in which

    the Ambani s have become

    irrelevant.

    By Dhirubhai Ambani

    Dhirubhai Ambani breathed his last

    on July 6, 2002