dharmesh shah - insider tips on inbound marketing - ims boston 2012
DESCRIPTION
As co-founder of HubSpot, Dharmesh has front-row seats to see the world’s best marketers practice their craft. In this session, Dharmesh will highlight some the important recent developments that every marketer should know. Topics will include SEO, social media and conversions.TRANSCRIPT
Dharmesh Shah Founder/CTO, HubSpot
Tip #1: Tweet #ims12!
@dharmesh
What is inbound marketing?
inbound =
content + conversion
Why inbound marketing?
People hate
(most) marketing
The old way ain’t workin’ so well
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HubSpot 2011 Rev:
$28M
2012: +80%
Most of you don’t need to worry about Panda or Penguin.
If you are afraid of Google algorithm updates,
you’re doing it wrong.
Coming up: The best and shortest SEO advice ever:
Make humans happy, not search engines.
Create useful content, clean designs and fast websites.
clicks > rankings
Google cares about the author and the website.
“Wow. That seems too big to ignore.”
The real reason you can’t ignore Google+ hint: it’s the characters before the +
Your profile picture should build trust and
credibility.
@cyrusshepard.
“ If you help Google+ by using it, Google will help you.
@dharmesh
The biggest blogging challenge is the blank canvas.
(Literally) answer people’s
questions. Especially the hard
ones.
If you can’t create, at least curate.
Want more comments? End your article with a question.
Blogging is not just about getting found. It’s about
converting.
And, final, closing piece of advice…
“ To succeed at inbound marketing, get in touch with your inner teacher.
@dharmesh
Thanks! @dharmesh [email protected]
