DG504 BLOCK 1

Josje WijnenBernadette BijkerkRens van DeurssenEmin Sinani

• Concept description– A portable device to listen to high quality audio aimed for

outdoor use. (Aimed for walking, cycling)

• End user desire– Favourite music outdoor– High quality– Listening alone (or with 2 people)– Expressing yourself

Sony Walkman

18 Versions of Walkman1. 1979Name: Sony Walkman SRF 35-W Characteristics: Cassette based walkman

2. 1981Name: Sony WM-1Characteristics: lighter, supported metal tape. Attention to design

and sound quality.

3. 1983Name: WM-20Characteristics: got AA batterythe cassette was placed

horizontally, size is small.

4. 1984Name: Sony discman D-50Characteristics: Uses CDs.

Versions of Walkman5. 1985Name: WM-101Characteristics: got a rechargeable battery. Had weight of 200gr.

6. 1989Name: Sony GV-8 Video WalkmanCharacteristics: It played video 8 format videos.

7. 1990Name: TCD-D3Characteristics: used DAT-cassettes & lightweight

8. 1992Name: NT-1Characteristics: digital micro-recorder using ultra compact tapes.

Versions of Walkman9. 1996Name: MZ-E50Characteristics: smallest and lightest walkman.

10. 1999Name: D-E01Characteristics: featured a skip-free playback mechanism.

11. 2001Name: Sony Minidisc MZ-N1Characteristics: plays Minidiscs: miniaturized CDs. Featured

high-speed transfer music data from PC to Walkman.

12. 2003Name: NW-MS70DCharacteristics: featured Duo memory stick, 256MB flash.

Versions of Walkman13. 2004Name: Sony Walkman NW-HD1Characteristics: 30 hours of playing music.

14. 2005Name: NW-A3000Characteristics: first Sony walkman which supported MP3

files.

15. 2005Name: Sony Walkman XDR-M1Characteristics: he could receive Digital Audio Broadcast

16. 2006Name: Sony Walkman NW-HD3Characteristics: hard disk based walkman.

Versions of Walkman17. 2008Name: Sony NW-A800Characteristics: MP3 player combined with video.

18. 2008Name: Sony Ericsson W900iCharacteristics: MP3 integrated in mobile phones under the

brand name Sony Ericsson

Competitors

• Philips• JVC• Panasonic (also cooperation)• Toshiba• Apple (iPod)• Sears• JC Penny • Radio Shack

Market Share• 1970-1978Sony looses market share (Toshiba & JVC improved Sony’s technologies)• 1979-early ’80Sony got real competitors like Sears. Due to new innovations like increasing the sound quality Sony came back in

the market• 1983Walkman becomes hype and Sony’s market share increases a lot• 1985Cooperation with Panasonic increases market share again• 1992Sony has 38,5% of the market share. Sony bought the American Colombian Pictures and got 20% of the American

market too.• 1993Sony brought the Minidisc walkman. Sony stays in the market. But not that long.• 1999From this year other brands like Apple walk into the market and gained a big market share by their MP3players.Sony’s market share is gone.• 2008Nowadays Sony tries to gain market again by launching new mobile phones with MP3 function.

Development over timeWalkman

Development over timeWalkman

Development over timeWalkman

Functions and selling points• 1979

– Fitment of a stereo tape head– Removal of recording button and speaker– Hotline function– Double volume control– Multiple headphones

• 1981– All keys released when lid opened– Hotline on headphone– Simple stereo volume control– Attention to Design / Color / Styling– Plastic Belt Holder– Small

• 1982– Record

TPS-L2

WM-2

Functions and selling points• 1983

– Pressed Metal Case– Logic buttons– Remote– Auto-reverse– Dolby B noise reduction– Led for tape direction and battery indicator– Hold Function– Play all kinds of cassettes

• 1984

– Splash proof– In ear headphones

WM-10

WM-7

WM-F5

Functions and selling points• 1986

– AM/FM Tuner– A five band graphic equalizer

• 1987– Solar charging– Rechargeable batteries

• 1988– Alarm Clock– Radio Presets

– Mega Bass: Bass ControlWM-F107

WM-36

WM-B39

Functions and selling points• 1990

– My First Sony: child version– Loudspeaker

– Volume limiter

• 1995– AMS: Automatic music search– Logic controlled

• 1996– Very long battery life

WM-3000

WM-EX618

Thank you for your attention