dg group the 5 rules of successful 21st century marketing
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The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
The 5
Rules Of Successful
21st Century
Marketing
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
What We’ll Discuss Today
• Promoting Your Business Has Fundamentally Changed Since We Entered The 21st Century
• You Can Now Reach More People Than Ever Before
• More Easily Than Ever Before• But You Must Follow 5 Core Rules
Rule 1:
You Have To Put
Your Website
At The Centre Of
Your Business
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Your Web Strategy IS Your Marketing Strategy!
Consider this...
In 2015, the volume of Internet traffic will be so
large that every five minutes it will be the
equivalent of downloading every movie ever made!
1 Exabyte = 1,000,000,000,000,000,000 bytesOr 1 Thousand, Million, Gigabytes!
Source: Cisco. June. 2011
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2012 saw Google become the
world’s leading advertising
platform!
Source: Google/NAA/PIB. Nov. 2012
Your Web Strategy IS Your Marketing Strategy!
Consider this...
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
You Don’t Just “Get A Website”...You Spend More Time & Money
On It Than Anything Else!
Like:Fresh Content
Search Engine OptimisationGoogle Adwords
So...
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
If you are not on page 1 you are nowhere!• 95% of web searchers NEVER go beyond page 1• 83.6% of those clicks are for sites shown in position 1 – 5This data is only for organic results – You also need to add paid ads • Latest data shows that paid ads now receive up to 65% of all clicks!
The Importance Of Being Visible
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
Ustoreit
When You Get It Right!
Rule 2:
Your Website MUST
Contain Fresh,
Original Content
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
• Over the last two years Google has made fundamental changes to their site ranking algorithms– Search “google panda” in the articles
section at www.thedggroup.eu• This means that “traditional” Search
Engine Optimisation techniques no longer have impact on their own
• To be ranked today requires a lot of additional work...
SEO Is Dead, Long Live Content Marketing
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Fresh Websites are Successful Websites!
Just a couple of hours per week is enough to:
Create special offersWrite an article
Update the newsAdd some testimonials
Add a case studyUpdate your portfolio
Add content to your FB/Twitter/Blog with links back to your website
Google visits your website more than ANY real visitor will. If you don’t update your website regularly, Google will get “bored” and will not
rank your site.
That means very few visits
Rule 3:
You Need A Responsive
Website
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In 2011 smart phones
out-sold PC/Notebooks
for the first time ever!
Source: IDC. Mar. 2011
The World Is On The MoveAre You Missing Out?
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
The World Is On The Move
Mobile web users will overtake
desktop web users by 2014!
Source: Morgan Stanley. Apr. 2010
Are You Missing Out?
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Mobile web searches will
overtake desktop web searches by
2015!
Source: BIA Kelsey. Apr. 2012
The World Is On The MoveAre You Missing Out?
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
What Is...
A Responsive Website?
Rule 4:
You Need To Be Socially
Active
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How It Used To Be
• You had to pay for a designer to design your ad
• You had to pay the newspaper/magazine to carry your ad
• The bigger the reach desired, the more you had to pay
SOCIAL MEDIA CHANGES ALL THIS
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Social Media In Ireland
• 58% of the Irish population has at least one social media account
• 53% of the Irish population is on Facebook– 15% Twitter– 13% LinkedIn– 13% Google+
• On average 51% of the Irish population is online every day
• These are growing figures
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
Social Media success requires:
• Commitment• Time• Creativity• Human Engagement• Knowledge
Not A Magic Bullet
What Are You Going To Say?
Articles
Case Studies
Highlighted Projects
Completed Projects
News
Events
Testimonials
Customer Satisfaction Updates
Staff Updates
Presentations
Interesting Stuff
Interesting Quotes
Special Offers
• Compile a list of things that you can talk about
• Then create a plan to create relevant content for each
• You need preferably 3 – 5 varied posts per week
• But even 2 are OK
• Worst case, just do what you can
• Stick with the 80/20 rule– 80% information– 20% sales
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
Don’t Worry About Them AllJust Focus On The Top/Main Sites
Where Are You Going To Say It?
Facebook Twitter Tumblr YouTube
LinkedIn Google+ Pinterest SlideShare
Rule 5:
Pay For Ranking & Visibility
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Paying For Visibility• Google Adwords Is THE best and most powerful small
business marketing & promotion tool available today
• You can now advertise and pay for sponsored posts on Facebook, LinkedIn & Twitter
• Implemented correctly, you should see immediate increase in visitors to your site and a 5X – 10X ROI
IF YOU ARE NOT GOING TO DO ANY OF THE REST OF WHAT I HAVE COVERED,
THEN DO THIS!
The
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So Remember The 5 Rules Of Successful 21st Century Marketing
Rule 1: Put Your Website At The Centre Of Your Business
Rule 2: Your Website MUST Contain Fresh, Original Content
Rule 3: You Need A Mobile Website
Rule 4: You Need To Be Socially Active
Rule 5: Pay For Ranking & Visibility
View/Download The Full Presentation at:www.thedggroup.ie/presentations.asp
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
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Delivering Growth
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu