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Social Media For Social Media For SMEsSMEs

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Understanding Social Understanding Social MediaMedia

To Know How To Best Make Use Of Social

Media...

You Must First Understand It

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The Dawn Of A New EraThe Dawn Of A New EraWe Have Left The Information Age And

Have Entered The Social Age!

“The Social Age is the symbiotic relationship between technology

creation, its delivery and its adoption by society, thereby creating a society that is focused on collaboration and

sharing.”Source: Wikipedia

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What Is Social Media?What Is Social Media?

“Social media are primarily Internet and mobile-based tools for sharing and discussing information

among human beings and based around the construction of words,

pictures, videos and audio.”

Source: Wikipedia

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What Does This Mean?What Does This Mean?• Social Media is NOT a fad• The way we interact with each

other, buy products and consume information has changed forever.• You can choose to ignore it, but

it will happen without you.

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• Social Media is NOT about you!• You are NOT creating a community

Social Media EngagementSocial Media Engagement

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Social Media EngagementSocial Media Engagement

• You are engaging in communities that already exist!

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What Are The Benefits What Are The Benefits Of Social Media?Of Social Media?

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What Are The Benefits Of Social What Are The Benefits Of Social Media?Media?

1. Engage with potential customers2. Get people talking about your

business3. Show people your

knowledge/experience4. Enhance your website5. Link Building

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What Are The Benefits Of Social What Are The Benefits Of Social Media?Media?

It’s All AboutAttraction Marketing

Vs.Pursuit Marketing

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So Can Social Media Help So Can Social Media Help Your Business?Your Business?

Yes!In Many Ways...

AwarenessTrust

VisibilityPerception

Cost-SavingsBuzz

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Still Think Still Think Social Media Social Media

Is A Fad?Is A Fad?Watch Watch This!!

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Where Do I Where Do I Start?Start?

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It’s Much Bigger Than It’s Much Bigger Than One Site!One Site!

Where Do I Start?Where Do I Start?

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Where Do I Start?Where Do I Start?

There Are More Options There Are More Options Than You Could Imagine!Than You Could Imagine!

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Where Do I Start?Where Do I Start?CommunicationBlogs: Blogger, ExpressionEngi

ne, LiveJournal, OpenDiary, Tumblr, TypePad, Vox, WordPress, Xanga

Microblogging: FMyLife, Foursquare, Jaiku, Plurk, Posterous, Twitter, Qaiku, Yammer

SocialNetworking: Cyworld, Facebook, Orkut, LinkedIn, MySpace

Events: Eventful, Meetup.com, Upcoming

CollaborationWikis: PBworks, Wetpaint, Wikia, Wikimedia

Social Bookmarking: CiteULike, Delicious, Diigo, Google Reader, StumbleUpon

Social News: Digg, Mixx, NowPublic, Reddit, Newsvine

Social Navigation: Trapster, Waze 

Answer Sites:  Askville, WikiAnswers, EHow, Yahoo! Answers

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Where Do I Start?Where Do I Start?MultimediaPhotography /

Art: deviantArt, Flickr, Photobucket, Picasa,  SmugMug, Zooomr, BetweenCreation

Video sharing: sevenload, Viddler, Vimeo, YouTube, Dailymotion, Metacafe, Nico Nico Douga

Livecasting: Justin.tv, Livestream, OpenCU, Skype, Stickam, Ustream

Music and audio sharing: ccMixter, Last.fm, MySpace Music, ReverbNation.com, ShareTheMusic, The Hype Machine

Presentation sharing: scribd, SlideShare

Reviews and OpinionsProduct reviews: epinions.com, MouthShut.com

Business reviews: Customer Lobby, Yelp, Inc.

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• Remember that you run a small business

• You have limited resources• So don’t worry about it ALL• Just pick 1 – 3 and do those well

BUT HOW DO YOU CHOOSE?

So Where DO You Start?So Where DO You Start?

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How Do You Choose?How Do You Choose?

1.Stick With The Masses2.Pick Sites That Suit

Your Type Of Business• B2B vs. B2C

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Are You A B2B Business?Are You A B2B Business?Choose• LinkedIn• Twitter• Blog (Tumblr/WordPress/Blogger)• Flickr/Picasa• SlideShare• Facebook• YouTube

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Are You A B2C Business?Are You A B2C Business?Choose• Facebook• Twitter• Blog (Tumblr/WordPress/Blogger)• Flickr/Picasa• YouTube

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What Is A BLOG?

• “BLOG” stands for “weBLOG”• It started the whole social media phenomenon• Was originally used by server administrators to log

maintenance updates• It allows you to provide text, images and video to

followers.• There are many engines including Blogger, WordPress

& Tumblr• Most allow you to feed into and out of their engines.

Examining The Options...Examining The Options...

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What Is Facebook?

• A site where friends and families & groups can connect and share information about each other

• They are reported to have more than 500 million active users

• Businesses can create Group/Fan pages for people to follow.

• It allows the uploading of images and video and has links to other social popular media engines

Examining The Options...Examining The Options...

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What Is Twitter?

• Officially know as a “Micro-Blogging Site”• It allows you to write any short statement (tweet) of up

to 140 characters• They are reported to have 75 million active users• Users can include links in their “tweets” as long as it

does not exceed the 140 characters rule• Twitter allows links out to other sites like LinkedIn and

Tumblr as well as links in too.

Examining The Options...Examining The Options...

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What Is YouTube?

• It is a video sharing site• Originally used by individuals to share videos of

themselves• Then adopted by companies to group videos that

people could follow• Provides feeds out to allow you to embed a

video/gallery into a website.

Examining The Options...Examining The Options...

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What Are Flickr & Picasa?

• They are image sharing sites• Used by photographers and families alike• Provide feeds out to allow you to embed an

image/gallery into a website.

Examining The Options...Examining The Options...

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What Is SlideShare?

• A presentation sharing site• Used by business people to share slides &

collaborate• Provides feeds out to allow you to embed a

slideshow into a website.

Examining The Options...Examining The Options...

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What Is LinkedIn?

• The “Facebook for business people”• Allows business people to network with colleagues

and prospective clients/suppliers• Can be used to actively find customers and

suppliers by asking your network or searching• Provides Feed In for Twitter, Blogs, Slideshare, etc.

Examining The Options...Examining The Options...

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The Do’s & The Do’s & Don’tsDon’ts

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The Do’s & Don’tsThe Do’s & Don’ts• DON’T just create accounts without

thinking about what you can handle• DON’T just promote your company

and try to sell• DON’T post intermittently• DON’T post mundane/pointless

content• DON’T just hand the job off to a

consultant/“expert”

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The Do’s & Don’tsThe Do’s & Don’ts• DON’T expect instant revenue return• DON’T “stalk” contacts• DON’T be repetitive• DON’T be negative• DON’T be disrespectful (to other

members or competitors)• DON’T do anything on social media

that you wouldn’t do face to face

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The Do’s & Don’tsThe Do’s & Don’ts• DO get in touch with the conversation

that is already happening without you• DO commit wholeheartedly to it &

make time for it• DO connect the tools to each other

where possible/it makes sense• DO deliver useful/engaging content

- News, Useful Information, Tips and tricks, Events, Competitions, Ask Questions, Special Offers

• DO use trusted/capable staff to help

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The Do’s & Don’tsThe Do’s & Don’ts• DO have rules for what you do & don’t

talk about• DO plan your content and update

schedule• DO add a good amount of content

before you start pursuing followers• DO give it time• DO participate in other conversations

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The Do’s & Don’tsThe Do’s & Don’ts• DO complete your profiles as

fully as possible• DO manage your online

reputation• DO BE YOURSELF/HUMAN

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Q&AQ&A

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QuestionsQuestionsIf You Want To Discuss Your Marketing Options Contact:

Franco De Bonisfranco@thedggroup.eu

T: 01 824 1100www.thedggroup.eu

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