Emerging Trends Keynote Session

Peter Coffee

VP of Strategic

Research

Peter Schwartz

Futurist

Bruce Richardson

Chief Enterprise

Strategist

Daniel Debow

SVP, Emerging

Technology

Charlie Isaacs

CTO, Customer

Connection

Karthik Chakkarapani

Director, Salesforce Services

Salesforce.com

Safe Harbor

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Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Karthik Chakkarapani Director, Salesforce Services

@kchakkarapani

in/chakraj

Emerging Trends Track @ Dreamforce – 60 Plus Sessions

Digital Enterprise Future of Work

Emerging Trends Track @ Dreamforce – 60 Plus Sessions

Open Innovation Social Supply Chain

Emerging Trends Track @ Dreamforce – 60 Plus Sessions

Wearables Internet of Connected

Products (IoCP)

Emerging Trends Track @ Dreamforce – 60 Plus Sessions

Social Customer

Engagement Center Gamification

Keynote Sessions

Peter Coffee

VP of Strategic

Research

Salesforce.com

Daniel Debow

SVP. Emerging Technologies

Salesforce.com

Charlie Isaacs

CTO, Customer Connection

Salesforce.com

Internet of Connected Products (IoCP) Keynote Peter Coffee, VP of Strategic Research, Salesforce.com

Monday, October 13th, 10:30 – 11:10 AM, Hilton San Francisco Union Square,

Grand Ballroom B

Salesforce Wear Keynote: The Dawn of Wearables in Business Daniel Debow, SVP, Emerging Technologies, Salesforce.com

Monday, October 13th, 12 – 12:40 PM, Palace Hotel, Ralston Ballroom

Gamification Keynote: The Future of Engagement Gabe Zichermann, William Giammona, Bunchball, Badgeville, LevelEleven, Hoopla

Tuesday, October 14th, 12 – 12:40 PM, Century Theater, Theater 5

Internet of Connected Products (IoCP): Hype or Reality Panel Peter Coffee, Charlie Isaacs, Deloitte, Libelium, Thingworx, Digi Etherios,

Bosch Software Innovation

Wednesday, October 15th, 9:15 – 9:55 AM, Palace Hotel, Gold Ballroom

Gabe Zichermann

Founder & CEO

Gamification.co

#DF14 Emerging Trends – Session Highlights

Peter Schwartz

Futurist, Salesforce.com

Bruce Richardson

Chief Enterprise Strategist

Salesforce.com

The Evolution of Technology Peter Schwartz, Futurist, Salesforce.com

How-to Guide to Building The Real-Time/3D Supply Chain Bruce Richardson, Chief Enterprise Strategist, Salesforce.com

Next-Gen Digital Engagement: Success Stories & Techniques

to Add Customer Value Dion Hinchcliffe, Chief Strategy Office, Adjuvi

Dion Hinchcliffe

Chief Strategy Officer

Adjuvi

Bill Briggs

CTO

Deloitte

Tech Trends Transforming Business, Government and Society

into a Connected World Bill Briggs, CTO, Deloitte

Humalogy-based Selling: Building a Modern Digital Revenue

Engine Scott Klososky, Partner, FPOV.com

Scott Klososky

Partner, FPOV.om

#DF14 Emerging Trends – Session Highlights

Transform Customer Service to a Customer Engagement Center

Employee Communities: The Exciting Future of HR Tony Colon, Senior Director, Service Cloud Practice Lead, Salesforce.com Tony Colon

Senior Director, Service Cloud

Practice Lead, Salesforce.com

12 Habits of Highly Collaborative Organizations Jacob Morgan, Principal & Co-Founder, Chess Media Group

What’s Next In Social Business? Alan Lepofsky, VP & Principal Analyst, Constellation Research

Alan Lepofsky

VP and Principal Analyst

Constellation Research

Jacob Morgan

Principal & Co-Founder

Chess Media Group

Open Innovation: Leveraging Your Community to Solve Big Ideas

& Innovation and the Sharing Economy James Tantaro, Innovation Executive, Salesforce.com

James Tantaro

Innovation Executive

Salesforce.com

Gamifying the Salesforce University Instructor Community William Giammona, Sr. Manager of Gamification, Salesforce.com University

James Tantaro

Sr Manager

Salesforce.com

#DF14Emerging

Peter Coffee VP of Strategic Research

Salesforce.com

By definition:

“Emergence”

means surprise

Digital

+ Mobile

+ Social

+ Gamification

+ IoCP

= ?

Customers are leading

Communities don’t wait

for vendors’ permission

Competitors show up

suddenly, from anywhere

Opportunity > Threat

Communities turn fickle

customers into loyal fans

Collaboration wins the

war for talent

Connected products

replace guesswork with data-driven insights

“Cloud” keeps the basic

stuff simple…

…so you can think

about the stuff that

needs to be special

Power Doesn’t Need to be Complex

Trusted. Productive. At Scale.

Patterns in big data emerge from

Networks of interaction enabled by

Continuous connection

(Imagine the next steps)

Emergence from Convergence

Peter Schwartz Futurist

Salesforce.com

Third Wave of Computing: “Internet of Things”

Adds intelligence everywhere

LAN/WAN

Client

Server

Millions

SNA

Mainframe

Terminal

Thousands

LTE

Cloud

50 Billion Connected “Things”

Mobile . Social . Cloud . Connected . Intelligent

Mobile Device as a Powerful Personal Hub

Leads

Prospects

Customers

Social Proof & Relationship Science: the Future of CRM

From Personal to Intimate Computing

• Advancements in NLP, smart data, & neurobiology will evolve AI

systems

• Powered with instant knowledge, these personal management hubs/

assistants will

• Prioritize & optimize

• Prompt as well as respond

Conclusion

• Cloud will be everywhere, high & low

• Sensors and things will be universally connected

• Smartphone will become the hub of personal networks

• Voice will become an increasingly used User Interface

• Contextual Intelligence and analytics will drive intimate computing

• We will all have personal assistants for both work and home

• Collaborative communities will be common

Bruce Richardson Chief Enterprise Strategist

Salesforce.com

All Business Processes Are Social

Business Planning

Supply Chain Sourcing/

Procurement

Logistics

Product Development

Brand Management

Risk Management

Recruiting

S&OP

Convergence of structured and unstructured data

Closed-loop “system of engagement” – capture

all “events,” commitments, decisions … audit

trail

#Orders, Shipments, Payments, Forecasts,

Inventory, Shortages in near real-time

Buy Cloud: Other side of the buy-sell

transaction/relationship

Social Supply Chain Defined

The Buy Cloud

Supplier Management

Collaboration Rich Spend Analytics

DF15: New Supply Chain Visibility Apps?

Daniel Debow SVP, Emerging Technology

Salesforce.com

1T connected sensors

58% faster deployment

Cloud

4.5B aggregated users

Social 5B smartphones by 2017

Mobile

75B connected products

Connected

Why Now? Customers are more connected than ever before…

Customers are more connected than ever before

faster growth than

smartphone revolution

Growth Rate (%)

Smartphones Wearables

100% 100% 108%

5X

Wearable Growth Rate - BI Intelligence Estimates, IMS Research, ABI Research Smartphone Growth Rate - http://en.wikipedia.org/wiki/Smartphone#Historical_sales_figures_.28in_millions_of_units.29

Year 1 Year 2

Year 3

Wearables are the next wave of the mobile revolution

Amazing experiences that drive productivity

Salesforce Wear Initiative

Accelerate wearables in business

• SF Wear Developer Pack

• Designed for Leading Devices

• Innovative Apps

• Salesforce1 Platform

Designed for leading devices

Pebble Samsung Gear Google Glass Moto360 Myo Nymi

Epson Glass Jawbone UP Vuzix m100 Meta Oculus

Innovative apps from Salesforce ecosystem

Charlie Isaacs CTO, Customer Connection

Salesforce.com

What is the Internet of Connected Products?

Customer Success — Which Companies Connected Products?

The Business Engine that Drives the Internet of Connected Products

Build Customer Apps To Extend Your Business Processes with Force.com

Native HTML5 Hybrid

Visualforce1

APIs

Mobile

Services

Social

APIs Analytics

APIs Bulk APIs REST APIs Metadata

APIs SOAP APIs

Private App

Exchange Custom

Actions Identity

Mobile

Notifications

Tooling

APIs

Developer Mobile Packs

Mobile SDK Offline Support

Streaming

APIs

Geolocation

ET API

What’s going on with IoCP at Dreamforce this year? – A LOT!

• Peter Coffee’s keynote: Up next, stay here!

• 20 IoCP specific sessions over 4 days

• Come see us in the Devzone IoCP Lab – Get Hands On!

• Incredible Partners

• Great companies talking about their success

connecting their products