A

A SUMMER TRAINING PROJECT REPORT

“A STUDY OF NEW DIMENSION OF DIRECT MARKETING BY FMCG COMPANIES”

TO BE SUBMITTED TO DR. APJ ABDUL KALAM TECHNICAL UNIVERSITY, LUCKNOW

IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE

OF MASTER OF BUSINESS ADMINISTRATION

Batch 2014-16External Supervision of : Internal Supervision of :

Mr. Satyam Singh

(Sales. Manager)

Dr. Geetika Shukla

(Faculty, MBA Deptt.)

ASHVANI BOUDHMBA-III SEM

ROLL NO.1431170009

DEWAN VS. INSTITUTE OF ENGINEERING & TECHNOLOGY

Meerut, By-pass Road, Partapur, Meerut.