devsthali vidyapeeth

8/2/2019 DEVSTHALI VIDYAPEETH

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DEVSTHALI VIDYAPEETH, COLLEGE OF

MANAGEMENT STUDIES

SUMMER TRAINING REPORT SUBMITTED TOWARDS THE PARTIALFULFILLMENT OF POST GRADUATE DEGREE IN MANAGEMENT

MARKET POTENTIAL OF DIGITAL TILES

INTRODUCED BY VARMORA

SUBMITTED BY:

Name: KAMAL MALKANIMBA (2010-2012)

Roll No. : _________________

INDUSTRY GUIDE FACULTY GUIDE

(Gaurav Gupta) (Rekha Bisht)

Regional Manager Coordinator MBA

Varmora Tiles Devsthali Vidyapeeth


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PREFACE

The wide ambit of the project is the internal part of the MBA course granted

me extensive exposure to various concept of tiles their marketing and alsoabout the new printing technology. Apart from this technical and non

technical aspect, I learnt the all important skills of team work, official

communication, work ethic and responsibility.

During the course of dissertation I was expected to use and apply our

academic knowledge to gain a valuable insight with all its environmental

operational complexities. I undertook the said dissertation at Varmora. During

the project I did a survey aims at studying and the analysis the current market

condition and future opportunity of digital printed tiles its future

requirements.

I had the unique privilege to assume an assortment of role including problemidentification, theoretical framework, research design, experimental design

and setup, data collection analysis and interpretation, observing finding and

providing suggestion and recommendation etc. and also gained valuable

experience of working in formal industrial setup which would go a long way in

building a sound career in marketing field in future. Also it is my artful

gratitude towards the management Varmora tiles for providing me their

world class facilities delightful work environment and ambience.

In the report I have put my best efforts to compile the data to the highest level

of accuracy and give my views to best of my judgement.

KAMAL MALKANI


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CONTENT

Introduction of project problem 1States cover under north marketing office 2Industry statistics 3Company introduction 4Tile 5Digital tiles 6Screen printed tiles 7Screen printing technology 8Digital printing technology 9List of companies manufacturing

digital tiles 11-13Advantages of digital printed tiles 14-18Difference between digital printed

and screen printed tiles 19-20

SWOT analysis of digital tiles 21-23Research Methodology 24-27Limitation of the study 28Finding and analysis 29Suggestion 30Conclusion 32Bibliography 33Questionnaire 34-37


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MARKET POTENTIAL OF DIGITAL TILES INTRODUCED BY

VARMORA GRANITO PVT LTD.

Varmora Granito Pvt LTD is the first Indian tile company who have startsmanufacturing of digital printed tiles. Digital tiles have been introduced

earlier in market by the companies like Kajaria but they are not

manufacturing these tile they imports these tiles.

This project report is a verification of the decision taken by the management

of Varmora tiles in the context of digital tiles that is the decision of

manufacturing in India is right or not. And also many more question like in

which segment digital tiles doing well? What are the pros and cons of

manufacturing digital printed tiles?What type of competition these tiles are facing in the market and what is the

future of digital printed tiles? In which pattern and shades digital printed tiles

coming? What are the qualities does digital tiles have? What are the

advantages of digital tiles over other tiles? These are some questions and this

project it just an effort to answer all these.

Firstly Varmora have introduced digital printing in ceramic tiles and then in

vitrified tiles. There are many advantages of digital printing technology upon

other printing technology. Actually we can say that there are some drawbacks

of these technologies that is why digital is used in printing now.

Digital printing makes tiles more beautiful and gives them more natural look

as a result tiles becomes most beautiful decoration material for residential as

well commercial houses.

With the help of this research we have to find out that how many segments of

market captured by digital printed tiles.


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STATES COVER UNDER NORTH ZONE MARKETING OFFICE

VARMORA


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INDUSTY STATISTICS

World production 6900 sqrmtr

Indias share 340 sqrmtr

World ranking (in production) 5

Per capita consumption 0.30sq.mtr

Global Industry Growth Rate 6%

Growth rate (India domestic Market) 15%

Organised industry turnover (India) Rs 3000 crore

Glazed wall tiles shares 40%

Glazed floor tile share 46%

Unglazed 8%

Glazed porcelain tile share 6%

Unorganised Industry turnover 3500 crores

Glazed wall tile share 57%

Glazed floor tile share 35%

Unglazed vitrified share 6%


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VARMORA IN INDIA

Varmora tiles is one of the growing tile company in Indian tile industry who is

providing customer every type of tile. Varmora Granito Pvt. Ltd. is a

nationwide ceramic conglomerate, with an annual turnover of about 54million USD. The Managing director, Mr. Bhavesh Varmora along with several

entrepreneurs had a clear vision to incept a successful ceramic tile

corporation that would set new standards for excellence and exquisiteness.

What started as small tile plant in 1991, later progressed with giant strides as

a massive nationwide corporation of Wall, Floor, Porcelain and Vitrified Tiles

achieved within a small span of 19 years.

Varmora Granito Pvt ltd is an Indian company which is also fulfilling foreign

demand with domestic need. India ranks seventh in the production of vitrified

tiles. Our share in production in world is only 3.125%of total production a n dt o t a l industry production vitrified tiles have only 8%. So there is a wide

scope for development of this industry. Vitrified tiles are well known

for its quality and glossiness. And also close substitute of natural granite. In

India there are few large manufacturers of vitrified tiles, and Varmora

is one of them. In this era of technology and internet people are

al so aw ar e of bran d an d quality offered by the company.


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TILE

A tile is a manufactured piece of hard-wearing material such as ceramic, stone,

metal, or even glass. Tiles are generally used for covering roofs, floors, walls,

showers, or other objects such as tabletops. Alternatively, tile can sometimesrefer to similar units made from lightweight materials such as pearl, wood,

and mineral, typically used for wall and ceiling applications. Less precisely,

the modern term can refer to any sort of construction tile or similar object,

such as rectangular counters used in playing game. The word is derived from

the French word Italian, which is, in turn, from the letin word tegula, meaning

a roof tile, composed of fired clay.

Tiles are often used to form wall and floor coverings, and can range from

simple square tiles to complex mosaics. Tiles are most often made from

porcelain, fired clay or ceramic with a hard glaze, but other materials are alsocommonly used, such as glass, metal, cork, and stone. Tiling stone is typically

marble, onyx, granite or slate. Thinner tiles can be used on walls than on

floors, which require thicker, more durable surfaces.


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WHAT ARE DIGITAL PRINTED TILES

There is no change in the composition of tile in case of digital tile also. Body is

same, the only change is in the printing. Means if are using digital printing in

ceramic tile the whole production process will be the same the change whichwill occur is only in printing. The same is in the case of vitrified tiles.

Digital printing gives tiles a natural look and makes them glossier.

Manufacturing of digital tiles is a milestone in the history of Indian tile

industry and Varmora is initiator. With the help of digital printing tiles

becomes so versatile that it can be used any where as a flooring material of aswell as decorating material.


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WHAT ARE SCREEN PRINTED TILE?

Screen printing is used in tiles from a long time. There are some draw backs of

this printing thats why a new technique ofprinting has discovered. In foreigncountries like Italy and Spain this digital printing has been used from many

past years.

Screen printed tiles can be seen everywhere at this time. In these type of tiles

screens are used for printing on tiles. Before digital printing market was

covered by screen printed tiles.


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SCREEN PRINTING TECHNOLOGY

Screen printing is a stencil method of print making in which a design is

imposed on a screen of silk or other fine mesh, with blank areas coated with

an impermeable substance, and ink is forced through the mesh onto the

printing surface. It is also known as silkscreen, serigraphy, and serigraph.

Screen printing inks can be used to work on a variety of surfaces - such as

textiles, ceramics, metal, wood, paper, glass, and plastic. As a result, screen

printing is used in many different industries, from clothing to product labels

to tile printing.


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DIGITAL PRINTING TECHNOLOGY

In digital printing there is no contact with the tile surface. The most popular

technology adopted by most producers of machines is called Drop-On-Demand (DOD). It is based on a piezoelectric device that deforms under

voltage enabling droplet expulsion. The most popular colour system is the

well known CMYK standard. This is an acronym for the colours Cyan, Magenta,

Yellow and Black (for black K is used instead of B to avoid confusion with

Blue). In the CMYK system the black separation contains the details, thus it is

called the "Key plate.Cyan, magenta and yellow overlap in different

percentages to produce the colours in the following figure. They overlap at

100% of each to produce a very dark brown, for this reason the additional

black ink is employed.

Depending on whether there are 3, 4 or 6 inks in the machine a specific

colorimetric procedure is employed to separate colors in the original image to

obtain a plate for each.


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In following picture we can see the example.

The final image is reproduced by overlaying these ink colours.To enable high output (more than 1000 m2/hr) the print head assembly

containing the nozzles spans the entire width of the tiles. When the color

assemblies are arranged in succession we have following configuration (byDurst).


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LIST OF COMPANIES MANUFACTUTING DIGITAL TILES

THEIR SIZES AND RATES

KAJARIA

Size Pieces/box Price

Exterior

6x18 12 30/-

Glossy

2x1

6 106.66/-

SOMANY


Exterior

2x1 8 160/-

2x1 8 170/-

Glossy2x1 8 154.83/-

ASIAN


Exterior

6x18 15

1198/-

8x24 8 920/-

2x1 6 1110/-Glossy

3x1 4 1700/-

2x1 6 690/-


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SUNHART


Exterior

20x10 7 705/-

18x6 13

24x8 13

QUTONS

Size Pieces /box Price

Exterior

2x1 8 930/-

3x1 3 783.90/-

Glossy

1x1 10 532/-

FEA


Exterior

2x1 8

700+

Glossy

2x1 8

600+


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ADVANTAGE OF DIGITAL PRINTING OVER SCREEN PRINTING

HIGH DEFINATION TILES

With the help of digital printing tiles are replacing marble. As marble prices

begin to rise in these times of meltdown, tiles are making deeper inroads into

urban homes. And they are getting more makeovers to suit market demands.

These exotic marble tiles come in various shapes and sizes fulfilling needs and

desires of people from all sections of society.

The advantages of digital printed tiles are that they are cheaper than natural

marble, easy-to-install whilst they also retain the beauty of natural marble

With tiles making a style statement for homes, Varmoras Marble finish tiles

promises to suit the demands of the marble lovers. The Platina series of

Marble finish tiles has natural marble textures combined with interesting

texture finishes. With an exact replica of Italian marble, this cost effective tile

can be used for walls, bedrooms, kitchens and bathrooms. Due to digital

printing the veins appear very clear with high details sharp printing. The

series is available in varied textures and colors.

Customize Tiles

RANDOM PRINTING

Patterns and shades are not repeated systematically in digital printing. It is

just like a modern art just let play with the designs. You cannot match the

linings of the tiles with each other.


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REPLICA OF THE ORIGINAL ONE

With the help of digital printing in tiles we can use customize imaging in tiles

also. Customized imaging is a process with which you press your favourite

image on tiles on a tile mural. The process itself is rarely used for fine art.

Your favourite bike or a floral print or an arty image can be printed on the tile

to adorn the walls of certain areas in your house. The best part of digital

printed tiles is that it brings out the creative person in you.

In one command of computer you will get the same to same copy of the

picture feed in computer in tiles surface. This printing gives lots of designs,

shades and models to tiles. Digital technology prints anything on any type of

surface.

Technology has championed us to achieve what we previously could just

imagine. Creativity and imagination no longer needs to be restricted to

materials and undone by imprecision, says Bhavesh Varmora, the managing

director of Varmora Group.

NATURAL LOOK

You are getting replica of image in the tile with the help of digital printing. It

means there is no change in real and printed one. This quality of digital

printing gives natural look to tiles. Means there is nothing fake in printing

every thing is real.

One another advantage of digital tiles is that the width of this printing is very

deep which makes the printing everlasting.

Varmoras digital printing technology is a classic instance of technology driven

advancement that eliminates all the errors of colour variation and texture

differences commonly noticeable in ceramics.


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3D PRINTING

Digital printing is closely relates to the 3rd dimensional printing because in

this printing designs can be coded as it is in the drawing.

ABSOLUTE STABILTIY OF IMAGE

The image which is printed on tile is absolute. There is no fear that it will

erase, it is fix on the surface and remain there for a long time.

ELIMINATION OF SO MANY EQUIPMENT

Digital printing have eliminate many equipment from the site likescreens,screen rollers, silicon rollers, devices to engrave, etc. these all makes hough

potch in working area with new technology we get great comfort.

SHORTER TIME TO CHANGE DRAWINGS AND COLORS

Digital technology is commanded by computer so there is very easy to change

drawing and colours. Every thing takes place in one command.

STORAGE AND CONTROL OF ALL PRINTING PARAMETER IS EASIER

Storage and control becomes easier with the advancement in technology with

the help of use can store lots of design and colours in very small area then any

other printing technology.


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REDUCTION IN STOCKS OF PIGMENT USED

There is reduction of stock of pigment used in printing with the help of digital

technology. This is an advantage of screen printing because in screen printing

you have to store many colours but in digital printing colour mixing technique

is used.

EASIER TESTING IN LOWER COST

Print can be test easily in digital printing because we know that drawing will

be print as it is looking in reality. As storage and testing comes down cost ofmaintenance and storage automatically reduces.

INCREACES CREATIVITY

Digital printing technology automatically increases the creativeness of yours.

As you can put your imagination on tiles surface. It allows you to print any

picture drawing you want to print on tile.


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IMPROVING POINTS

There are many advantages of digital printing but we must kept into mint that

this technology still have to improve

NO HIGHER THICKNESS OF PASTE

We must also admit that digital printing cannot always substitute for

traditional methods of printing, especially when we need higher thicknesses

of paste or when we need strongly colored surface areas. Work is in progress

so we can expect improvements and further cost reductions because inkjettechnology is still in evolution (after overcoming initial problems). Inkjet

technology is currently expanding its reach to different kinds of tile and, of

course, the technology aspect itself is arousing the interest of more

development.


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DIFFERENCE BETWEEN SCREEN AND DIGITAL PRINTINGS

FASTER

Digital printing is much faster than screen printing. Printing with screens isstill widely used by tile manufacturing companies and is still a quality process,

but the digital process has quickly become the chief alternative for small runs.

The set up for digital is much easier and cost effective. In the screen process

one has to set up a screen for each color the design takes, which means that

the more complex the design is the more screens the printer is going to need.

This increases the manual labor. With digital tiles there are unlimited colors

and no screen. Instead of setting up all the screens beforehand, the only set up

digital requires is a pre-treatment of the tiles, which gives tile a solid base and

this takes a few time

MORE CONTROL

Digital printing offers much more control during the printing process than

screen printing. Digital printing gives a printer the option of auto-matching

ink. Instead of mixing inks, the screen printing way, ink matching allows the

digital printer to print any color from the original design directly onto the tile.

The digital ink process makes it easier to print multi-colored designs digitally

tile.

FLEXIBILITY

Digital printing, which includes direct printing and heat transfers, offers much

flexibility than any printing method in terms of color options and detail.

Unlike screen printing, colors are unlimited and gradients and shading are a

snap.


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SERIES AND ORDER SIZE

You can print off aslittleorasmany prints as you want. Lets say, for example,

that you want to make a fruit tile for kitchen. You can print out a heat transfer

or order a single shirt without the expensive set up fees that are associated

with screen printing (since an entire screen print has to be made). If you dont

like a part of the design in the final product its easy to go back to your digital

file and correct any mistakes. Also, if your tile turn out so well that you want

to print in large number of quantity, it is very easy to do so.

ACCESSIBILITY

In this day and age people are likely to have some form of access to a

computer. So, exceptions aside, most will already have (or have access to) the

basic materials or equipment needed to design and produce tiles in digital

way. The startup costs therefore are very low.

WEAR AND TEAR

With time, use, wash a tile printed in any format willshowsignsofuse. It is

generally accepted that digital printing methods, though they hold up quite

well, show signs of fatigue sooner than screen printed tiles.

We can also consider these differences as the reason why digitally printed tiles are

coming fast in the market


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SWOT ANALYSIS OF VARMORAS DIGITAL TILES

STRENGTH

Varmora is the first manufacturer of digital tiles, so we have cheaperdigital tiles then other compnies as other companies import these tiles

from other countries like Spain and Italy. Because of taxes these tiles

becomes much costlier.

Varmora is the first company who is manufacturing digital printedvitrified tiles this is one of the greatest advantage of its digital tiles

because before digital printing there are very few shades and designs in

vitrified tiles but with the help of this printing changes will occur in

vitrified tile also.

Varmora have better sizes in digital tiles then other companies. Thesizes we in digital printing are 2x1, 200x10, 20x10 with different price,

18x12.

In marketing office of north zone there isa different panel of marketingexpert who is working for the selling, advertisement and for the

networking of digital tiles.


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WEAKNESS

Advertisement and launching of Varmoras digital tile is not satisfactory.As there is no information In the market about digital tile. Here I want to

make a fair statement that advertisement technique of Varmora Garnito

Pvt LTD is very weak and unsatisfactory. Total concentrate is upon

personal selling

Digital tiles are very costly that only rich persons can think about them.In big projects it makes trouble to use them in huge quantity because it

crosses the budget.


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THREATS

Upcoming competitors are the reason of threat. There will be manymore followers in the market who is and who will follow this technique

of printing and Varmora will not get the benefit of first launching of

digital tiles.

Kajaria an all the big player have launched digital tiles this makescompetitiom more and more tough because they are the brand name in

tile industry. Cutomer will love to buy digital tiles manufactured by

these companies.

Sunhart will also became a big problem for Varmoras digital tiles.

OPPORTUNITY

In coming future digital tiles will fired in the market. The uses of digital will

increases


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RESEARCH

In common parlance research refers to the Search of Knowledge. It is a

systematic effort to gain new knowledge. In short the search for the

knowledge through object and systematic method of finding solution to aproblem is research. The purpose of research is to discover answer to the

question through the application of scientific method. The main objective of

research is to find out the truth which is hidden and has not discovered yet.

MAIN OBJECTIVE

MARKET POTENTIAL OF DIGITAL TILES INTRODUCED BY VARMORA

SUB OBJECTIVE

To study the satisfaction level of tile users.To study the buying behaviour of consumersTo understand customer opinion about Varmoras tiles.To find out the various promotional schemes which can help in

improving the sale of digital tiles in coming future.

To search out the improving points of digital tiles.To search out the complains of dealers.


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RESEARCH METHODOLOGY

Methods of data collection which is used in this report are primary and

secondary both. Primary data is collected through questionnaire and personal

interviews of dealers and last consumer and also from the staff members of

Varmora tiles. Secondary data was collected through the website, company

catalogue and also from the magazines.

RESEARCH DESIGN

The research design is the framework according which we conduct ourresearch. This involves all the steps which we are going to take practically.

The research design followed for this research is as follow.

PROBLEM FORMULATIONThis refers to transit management problem into research problem and

in this research study problem is to find out the future of digital tiles

introduced by Varmora tiles in India

RESEARCH METHODIt involves choosing either experimental or non-experimental research

for the conduction of the report. This project report is non-experimental

in nature and survey method is used for data collection.


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RESEARCH DESIGNIt is the specification of the methods and procedure for the acquiring the

information needed. It overall operational pattern or framework of the

project that stimulates what information is to be collected from which

source and by which procedure.

SELECTION OF DATA COLLECTION TCHNIQUEIn this research I have used both primary and as well as secondary data

for analysis and conclusion. By personal interviews and filling of

questionnaire we have collected primary data and through the help of

internet and company catalogue we collect secondary data.

SAMPLE SELECTIONThe samples are the representative of whole universe. In this project

sample size is 50 persons including dealers, project holders, retailers

and last consume.

DATA COLLECTIONAt this stage the data is actually collected according to the decided

technique of data collection. The questionnaire is main source for the

collection of primary data and web, magazine, company catalogues for

secondary data.


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LIMITATION OF THE STUDY

The data collected from the dealers might not be very accurate to obtaindesired result

The sample size which has been taken is small, to make a universaldecision.

There was a lack of time and resources that prevented from carrying outon in depth study

The findings of the respondent and there is subjective opinion of therespondent and there is no way of acquiring truth of the statement

there is some respondent bias which cannot be removed.

There is influence of others on this project report like shortage ofinformation, Lack of necessary tools and many more things.

Some time there is misunderstanding of concept in the mind ofrespondent at the time he is filling questionnaire.

Hurried filling of the questionnaire is also a limitation of the study. In rapidly changing industry this type of analysis are not satisfactory

there is a need of updated information in each minute.

The environmental change is vital they can defeat any result.


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FINDINGS

This time digital tiles are in their introductory stage in market. Somaking any broad conclusion is wrong in itself.

There are many other firms who have started the production of digitalprinted tiles. This is rapidly increasing the competition. In future this

competition becomes more and more tough.

Market price of digital tile is very higher then other normal tiles. Thismake customer thoughtful about these tiles. In projects it will cost very

high.

Customers who are not very strong financially, they are not thinkingabout digital tiles.

The print of digital tiles is marvellous. This printing will becomemilestone in the field of vitrified tiles because the only drawback of

vitrified tile is there are very few shades and design in it but with the

help of digital printing

this weakness can be overcome.

As we know that digital tiles are costlier then other simple tiles. Dealershave to deal with customer and in negotiation margin comes down

thats why they are complaining for margin.


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SUGGESTION

The must thing which is required is advertisement and launching. In oursurvey we have find out that there is lack of information in market

aboutVarmoras digital tiles. Advertisement can really helpful in it.

Our sales executive can also help dealers in framing display in showroom.

There is lack of competitors analysis, for tackling competition it ismandatory to get updated information of your competitors.

If Varmora provide digital tiles to customer with cheaper rate it willreally increase sale of digital tiles and also increase the market

potential.

There is need to create a good information channel which will help ingetting new orders

In the international market Internet plays a major role today, we havealso an opportunity to sell our product from getting on lineorder on internet, so the company should improve its web site and also

have to improve online order booking process.

Company should increase its production strength because there is moredemand in the market for Varmora companies tiles

Company should give different offer to the consumers to attract them.


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Company is not making a constant reply or using the internet properlyfor the well going of business.

Packaging should be taken into consideration our study concludedthat packaging is poor.

To create brand image it is necessary to focus on retail marketingalso

Company should have to work upon its service after sale, which isalso poor.


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CONCLUSION

Digital tiles are getting good market feedback; there are chances ofgrowth of these tiles in market in future as a decoration material.

Digital tiles gives a natural look to tiles the biggest advantage of thistechnology can be seen in vitrified tiles. This printing technology makes

them more beautiful and marble like.

The price of digital tiles is two times higher than other simple tiles andin tile industry price matters a lot.

The majority of respondent who are using digital tiles in their home arefinancially much strong.

Customers are not so aware about the features and advantages of digitaltiles. The question which arises in their mind again and again is that

why digital tiles are so costly? What is so unique in it?

It is also spoken by the marketing expert that the prices of digital tileswill turn down very soon due to high competition.


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BIBLIOGRAPHY

BOOKS AUTHOR

MARKETING MANAGEMENT PHILLIP KOTLER, KOSHI & JHA

PRINCIPAL OF MARKETING PHILLIPKOTLER & AMSTRONG

RESEARCH METHODOLOGY C. R. KOTHARI

PRINT MEDIA:

THE TIMES OF INDIATHE HINDU INTERIOR

WEBSITES:

http://www.varmora.com

http://www.google.com

http://www.kajaria.com
http://www.varmora.com/http://www.varmora.com/http://www.google.com/http://www.google.com/http://www.kajaria.com/http://www.kajaria.com/http://www.kajaria.com/http://www.google.com/http://www.varmora.com/


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QUESTIONAIRE

Dear Sir/madam

We are the summer trainees of Varmora tiles carrying out the survey of

current market scenario of Varmora tiles mainly of digital tiles. This study is apart of our course curriculum and the information provided by you will be

confidential. Kindly spare some time and answer the following questions.

Have you heard about Varmora Tiles?

Yes No

If yes from where or how?

Advertisement Sales executive Any other dealer Any retailer Any other source

You are working with Varmora? Yes No


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Brands you are possessing other than Varmora?

Kajaria Somany Orient Asian Livon Varmora Lexus Hr ghonson Bajaj tiles Nitco Spaniso(vrindavan) Euro tiles Sunhear Crystal ceramic RAK City tiles Vita

Which type of tile you are selling out?

Vetrified Ceremic Both

Do you heard about digital tiles?

Yes No

What is your motive behind using digital tiles?

Earning good margin Attracting customer Its in trend It is more durable Other (specify if any)___________


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Give rank to the following company in order to your preference?

Kajaria Somany Orient Varmora Sunhart sAsian Quatons Nitco

If you will switch which brand you will sell?

Kajaria Somany Orient Varmora Sunhart Asian Quatons Nitco

According to your opinion what are the improving point in Varmora tiles?

................................................................................................

................................................................................................

................................................................................................


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USES OF DIGITAL TILES

IN COMMERCIAL PROJECTS 70%

IN GOVERNMENT PROJECTS 20%

LAST CONSUMER 10%

70%

10%

20%

USERS OF DIGITAL TILES

In commercil project

In government projects

Normal consumer

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