devops for marketing
TRANSCRIPT
New Relic
Devops for marketing
1
Josh KoeningCo-Founder and Head of Product
Pantheon
Eric PetersonManager, Marketing Systems Engineering
Tableau
DevOps for Marketing
Eric Peterson / Josh Koenig
@iamEAP / @outlandishjosh
(Play 15 second automation clip)
Marketing is becoming a
practice that involves creating
and operating software.
Q: Who provides technical
expertise?
Product / Engineering IT
Vendors Agencies
product features stability and security
sales / roadmap resource utilization
Motivational discord● Product / Engineering: building great products
● IT: stability, reliability, availability, security
● Software Vendors: closing a deal / their own product roadmap
● Agencies: billable hour utilization
Marketing requires agility, velocity, experimentation.
Make peace
Between Marketing and IT or
Product Engineering / Ops
Rely on vendors for
subject-matter expertise.
Your team should fill in
the gaps.
Empower marketing: give
them total ownership of the
public-facing website.
Your stack should enable
and enhance marketing’s
curiosity and creativity.
Developing a technical
marketing capability doesn’t
happen overnight. It’s a lot of
work, but boy is it worth it!
This ain’t easy
It’s a journey
Thanks!
Josh Koenig
@outlandishjosh
Co-Founder & Head of Product
Pantheon
Eric Peterson
@iamEAP
Marketing Engineering Manager
Tableau Software