devops for marketing by eric peterson and josh koenig
TRANSCRIPT
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DevOps for Marketing
Eric Peterson / Josh Koenig
@iamEAP / @outlandishjosh
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Technology alone doesn’t make a high velocity organization
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DevOps: A cultural and professional movement, focused on how we build and operate high velocity organizations, born from the experiences of its practitioners.
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Product / Engineering IT
Vendors Agencies
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Product Features Stability & Security
Sales / Roadmap Resource Utilization
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How to DevOps: Empower those most accountable for changes being made to implement those changes themselves.
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Make peaceBetween Marketing and IT or Product Engineering / Ops
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Empower marketing: give them total ownership of the public-facing website.
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Not all IT departments or technology vendors are created equal.
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Implementing a DevOps culture doesn’t happen overnight.
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DevOps: A cultural and professional movement, focused on how we build and operate high velocity organizations, born from the experiences of its practitioners.
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TechnologyIs just a side-effect.
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Thanks!Josh Koenig@outlandishjoshCo-Founder & Head of ProductPantheon
Eric Peterson@iamEAPMarketing Engineering ManagerTableau Software
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Ideas/Notes
#thePledge - make this a bigger moment / even a mini campaign?
CMO and CIO need to work together
But not literally as a big top-down waterfall plan
You need something more flexible, iterative, creative and collaborative. Something more agile.
There’s a movement out there in the software world that’s abut this and it’s DevOps
Get to the interesting part faster
Theatrics - more of an exchange, dramatize the crisis
Explaining a bit about DevOps
How DevOps as a culture is relevant to marketing
Methodology comes second or third
Build / Measure / Learn
The people who are accountable for the changes being made should be most enabled to implement those changes.