device fragmentation 2011 / metrics of the mobile web
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Device Fragmentation 2011Metrics of the Mobile Web
App Days 2011 | Cologne | Germany
metrics: base
source:date:sites:countries:page impressions:
fitml.commay 2011
324228*
260.320.253* ISO 3166-1 Country Codes
„Tour de Tra!c“
global view
80a touchscreen
%of all devices accessingmobile websites have
20NO touchscreen
%of all devices accessingmobile websites have
46of the web content
was delivered in HTML5 (minimum of <video/> element must be supported)
%
46%34% HTML 420% XHTML/ 1.0
XHTML MP/ 1.2 + othersXHTML MP/ 1.1
of the web content was delivered in HTML5 (minimum of <video/> element must be supported)
Global: Top 10 Devices
43,79%
1,44%1,56%
1,80%1,80%
2,00%2,28%
2,65%4,38%4,40%
33,90%
Apple iPhone (33,9%)Samsung GT-i9000 (4,4%)Apple iPod Touch (4,38%)HTC Desire (2,65%)Research in Motion BlackBerry 9700 (2,28%)Research in Motion BlackBerry 8520 (2%)HTC Wildfire (1,8%)HTC Desire HD (1,8%)Samsung GT-S8500 (1,56%)Research in Motion BlackBerry 9800 (1,44%)Longtail (43,79%)
2844 Devices
Winner!
Global: Top OS
7,37%
0,84%1,96%5,88%
10,14%
12,19%
22,92%
38,70%
iOS (38,7%)Android (22,92%)Symbian (12,19%)Research in Motion (10,14%)Samsung (5,88%)Windows Mobile (1,96%)Windows Phone (0,84%)Longtail (7,37%)
Germany
Population: 81,799,600GDP (nominal)Total: $3.315 trillionPer capita: $40,631 h4p://en.wikipedia.org/wiki/Germany
36,32 %
0,89 %1,04 %1,31 %
1,34 %1,73 %
2,30 %
4,70 %
4,80 %5,56 %
40,01 %
Apple iPhone (40,01%)Apple iPod Touch (5,56%)Samsung GT-i9000 (4,8%)HTC Desire (4,7%)Samsung GT-S8500 (2,3%)HTC Wildfire (1,73%)Nokia 5800 XpressMusic (1,34%)HTC HD2 T8585 (1,31%)Nokia N8 (1,04%)Motorola MB525 (0,89%)Longtail (36,32%)
Germany: Top 10 Devices
1307 Devices
Germany: Top OS
5,12%
1,35%
2,71%
2,76%
5,82%
12,89%
22,51%
46,84%
iOS (46,84%)Android (22,51%)Symbian (12,89%)Samsung (5,82%)Windows Mobile (2,76%)Research in Motion (2,71%)Windows Phone (1,35%)Longtail (5,12%)
France
Population: 65,821,885GDP (nominal)Total: $2.582 trillionPer capita: $41,018 h4p://en.wikipedia.org/wiki/France
37,88 %
1,25 %1,40 %1,43 %1,52 %1,58 %1,87 %
2,23 %
4,85 %
5,19 %
40,80 %
Apple iPhone (40,8%)Apple iPod Touch (5,19%)Samsung GT-i9000 (4,85%)Reasearch in Motion BlackBerry 9700 (2,23%)Reasearch in Motion BlackBerry 8520 (1,87%)Nokia E71 (1,58%)Samsung GT-S5230 (1,52%)Apple iPad (1,43%)Sony Ericsson X10 (1,4%)HTC Desire (1,25%)Longtail (37,88%)
France: Top 10 Devices
556 Devices
France: Top OS
5,28%
1,34%2,67%
6,26%8,35%
10,02%
18,45%
47,63%
iOS (47,63%)Android (18,45%)Symbian (10,02%)Research in Motion (8,35%)Samsung (6,26%)Sony Ericsson (2,67%)Windows Mobile (1,34%)Longtail (5,28%)
Switzerland
Population: 7,866,500GDP (nominal)Total: $512.065 billionPer capita: $69,838 h4p://en.wikipedia.org/wiki/Switzerland
21,90%
0,69%0,71%0,82%0,83%1,57%1,65%
2,68%
4,94%
5,45% 58,76%
Apple iPhone (58,76%)Samsung GT-i9000 (5,45%)HTC Desire (4,94%)Apple iPod Touch (2,68%)Research in motion BlackBerry 9700 (1,65%)Sony Ericsson X10 (1,57%)Nokia N8 (0,83%)Samsung S8000 (0,82%)Research in motion BlackBerry 9000 (0,71%)Samsung GT-S8500 (0,69%)Longtail (21,9%)
Switzerland: Top 10 Devices
593 Devices
Wow!
Switzerland: Top OS
5,75%
1,96%
4,15%
7,47%
18,57%
62,10%
iOS (62,1%)Android (18,57%)Symbian (7,47%)Research in Motion (4,15%)Windows Mobile (1,96%)Longtail (5,75%)
Austria
Population: 8,414,638GDP (nominal)Total: $376.841 billionPer capita: $44,986 h4p://en.wikipedia.org/wiki/Austria
48,55%1,42%1,67%1,68%1,82%
2,10%
2,73%
2,91%
3,18%
9,60%
24,34%
Apple iPhone (24,34%)Samsung GT-i9000 (9,6%)HTC Desire (3,18%)Samsung GT-S8500 (2,91%)HTC Wildfire (2,73%)Sony Ericsson X10 (2,1%)Nokia C7-00 (1,82%)Sony Ericsson U8i (1,68%)Apple iPod Touch (1,67%)Samsung GT-S5830 (1,42%)Longtail (48,55%)
Austria: Top 10 Devices
710 Devices
Whats different,between Switzerland & Austria?
Austria: Top OS
6,04%
1,39%
3,31%
8,53%
19,68%26,44%
34,62%
Android (34,62%)iOS (26,44%)Symbian (19,68%)Samsung (8,52%)Research in Motion (3,31%)Windows Mobile (1,39%)Longtail (6,04%)
Winner!
USA
Population: 308,745,538GDP (nominal)Total: $14.780 trillion (1st)Per capita $47,132[3] (9th) h4p://en.wikipedia.org/wiki/Usa
38,43% 2,39%2,42%
2,51%
2,54%
2,73%
3,10%
3,49%
4,03%
4,66%
33,70%
Apple iPhone (33,7%)Research in Motion BlackBerry 9700 (4,66%)Apple iPod Touch (4,03%)Research in Motion BlackBerry 8530 (3,49%)Motorola Droid X (3,1%)Research in Motion BlackBerry 9630 (2,73%)Research in Motion BlackBerry 8520 (2,54%)Motorola Milestone (2,51%)Research in Motion BlackBerry 9650 (2,42%)HTC Incredible (2,39%)Longtail (38,43%)
USA: Top 10 Devices
1318 Devices
USA: Top OS
9,23%
25,10%27,69%
37,98%
iOS (37,98%)Android (27,69%)Research in Motion (25,1%)Longtail (9,23%)
Where is Symbian?
India
Population: 1,210,193,422GDP (nominal)Total: $1.538 trillionPer capita: $1,265 h4p://en.wikipedia.org/wiki/India
65,41% 2,16%
2,20%
2,55%
2,55%
2,59%
3,07%
4,05%
4,17%
4,26%
6,99%
Apple iPhone (5,11%)Nokia 5130 XpressMusic (3,11%)Nokia N2700 (3,05%)Nokia 2690 (2,96%)Fly 2080 (2,24%)Research in Motion BlackBerry 9700 (1,89%)Nokia X2 (1,86%)Nokia E71 (1,86%)Nokia E63 (1,61%)Nokia 5233 (1,58%)Longtail (74,73%)
India: Top 10 Devices
565 Devices
India: Top OS
27,26%
1,05%
5,60%
6,10%
6,12%
6,54%
14,21%
33,12%
Symbian (33,12%)Android (14,21%)iOS (6,54%)Samsung (6,12%)Research in Motion (6,1%)Sony Ericsson (5,6%)Windows Mobile (1,05%)Longtail (27,26%)
Home of Symbian
Ghana
Population: 24,233,431GDP (nominal)Total: $37.481 billionPer capita: $1,542 h4p://en.wikipedia.org/wiki/Ghana
77,13%
1,31%1,37%1,47%1,70%
1,91%
2,23%
2,49%
2,59%
2,79%
5,01%
Sony Ericsson W350i (5,01%)Nokia N2700 (2,79%)Nokia 2330c (2,59%)Sony Ericsson S312 (2,49%)Sony Ericsson W880i (2,23%)Sony Ericsson K800i (1,91%)Apple iPhone (1,7%)Nokia E71 (1,47%)Nokia 5800 XpressMusic (1,37%)Nokia 5130 XpressMusic (1,31%)Longtail (77,13%)
Ghana: Top 10 Devices
644 Devices
WTF?
Ghana: Top OS
35,79%
2,10%
2,89%
4,90%
5,91%
12,92%
14,34%
21,15%
Symbian (21,15%)Nokia OS (14,34%)Sony Ericsson W Series (12,92%)Samsung SHP (5,91%)Sony Ericsson K Series (4,9%)Android (2,89%)BlackBerry OS (2,1%)Longtail (35,79%)
iOS?
Overview
Devices Device #1 Device Longterm OS #1 OS #2 OS Longterm
Global 2844 Apple iPhone (33,9%) 43,79 % iOS (38,7%) Android
(22,92%) 7,37 %
Germany 1307 Apple iPhone (40,01%) 36,32 % iOS (46,84%) Android
(22,51%) 5,12 %
France 556 Apple iPhone (40,8%) 37,88 % iOS (47,63%) Android
(18,45%) 5,28 %
Switzerland 593 Apple iPhone (58,76%) 21,9 % iOS (62,1%) Android
(18,57%) 5,75 %
Austria 710 Apple iPhone (24,34%) 48,55 % Android
(34,62%) iOS (26,44%) 6,04 %
USA 1318 Apple iPhone (33,7%) 38,43 % iOS (37,98%) Android
(27,69%) 9,23 %
India 565 Apple iPhone (5,11%) 74,73 % Symbian
(33,12%)Android (14,21%) 27,26 %
Ghana 644 Sony Ericsson W350i (5,01%) 77,13 % Symbian
(21,15%)Nokia OS (14,34%) 35,79 %
OS & Versions
iOS Versions
Global: iOS Versions
iOS Version 4.3.x49,27%
iOS Version 4.2.x26,00%
iOS Version 4.1.x9,04%
iOS Version 4.0.x4,88%
iOS Version 3.2.x0,19%
iOS Version 3.1.x8,52%
iOS Version < 3.12,11%
iOS Version < 3.1iOS Version 3.1.xiOS Version 3.2.xiOS Version 4.0.xiOS Version 4.1.xiOS Version 4.2.xiOS Version 4.3.x
Germany: iOS Versions
iOS Version 4.3.x51,38%
iOS Version 4.2.x25,22%
iOS Version 4.1.x8,94%
iOS Version 4.0.x4,45%
iOS Version 3.2.x0,20%
iOS Version 3.1.x8,04%
iOS Version < 3.11,77%
iOS Version < 3.1iOS Version 3.1.xiOS Version 3.2.xiOS Version 4.0.xiOS Version 4.1.xiOS Version 4.2.xiOS Version 4.3.x
USA: iOS Versions
iOS Version 4.3.x42,19%
iOS Version 4.2.x32,60%
iOS Version 4.1.x6,99%
iOS Version 4.0.x5,36%
iOS Version 3.2.x0,42%
iOS Version 3.1.x10,19%
iOS Version < 3.12,25%
iOS Version < 3.1iOS Version 3.1.xiOS Version 3.2.xiOS Version 4.0.xiOS Version 4.1.xiOS Version 4.2.xiOS Version 4.3.x
Overview: iOS Versions
Global
Germany
USA
0 25 50 75 100
iOS Version < 3.1iOS Version 3.1.xiOS Version 3.2.xiOS Version 4.0.xiOS Version 4.1.xiOS Version 4.2.xiOS Version 4.3.x
Android Versions
Global: Android Versions
Android Version 3.x0,65%
Android Version 2.3.x12,68%
Android Version 2.2.x56,11%
Android Version 2.121,91%
Android Version < 2.18,64%
Android Version < 2.1Android Version 2.1Android Version 2.2.xAndroid Version 2.3.xAndroid Version 3.x
Germany: Android Versions
Android Version 3.x0,84%
Android Version 2.3.x13,32%
Android Version 2.2.x59,90%
Android Version 2.120,03%
Android Version < 2.15,91%
Android Version < 2.1Android Version 2.1Android Version 2.2.xAndroid Version 2.3.xAndroid Version 3.x
USA: Android Versions
Android Version 3.x0,69%
Android Version 2.3.x4,82%
Android Version 2.2.x58,54%
Android Version 2.120,89%
Android Version < 2.115,05%
Android Version < 2.1Android Version 2.1Android Version 2.2.xAndroid Version 2.3.xAndroid Version 3.x
Overview: Android Versions
Global
Germany
USA
0 25 50 75 100
Android Version < 2.1Android Version 2.1Android Version 2.2.xAndroid Version 2.3.xAndroid Version 3.x
Enough Numbers!
Time
TechnologyUsers
In Mobile, fragmentation is forever. Deal with it.
Richard Wong, Investor in AdMob and GetJar
regions, people and situations require a di!erent use of services.
App or Web?
“Cool URIs don't change“Tim Berners-Lee
http://www.w3.org/Provider/Style/URI
“Apps are like Songs“Daniel K. Appelquisthttp://www.torgo.com/blog/2009/06/apps-are-like-songs.html
The more you limit an o!ering, the easier it gets to access it through an App.
The more comprehensive your content gets the more meaningful it gets to access it through the Web.
http://www.flickr.com/photos/akira_1972/4376398576http://www.flickr.com/photos/donkeyhotey/5679642883http://www.flickr.com/photos/gsfc/5710028991/http://www.flickr.com/photos/ethanhein/2298278791http://www.flickr.com/photos/baldheretic/2902896742http://www.flickr.com/photos/garryknight/4888370567http://www.flickr.com/photos/tomfbh/135393066/http://www.flickr.com/photos/novecentino/1020778171/http://www.flickr.com/photos/tbrg-dan/3802885100/http://www.flickr.com/photos/spitzgogo/286917522
@rolandguelle thank you!
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