developments in media
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Emerging New Media
The speed of rotation of Earth around Sun has
not changed in last 10000 years.
Speed of Life has become faster 10000 times
in last just 1000 years.
Change is the only thing constant .
Change. Change. Change !!!
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Outbound Marketing
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Outbound Marketing is Broken
800-555-1234Annoying
Salesperson
http://www.apple.com/pr/products/ipod/08classic_front_agreement.htmlhttp://images.google.com/imgres?imgurl=http://www.popandpolitics.com/wp-content/uploads/2008/05/rss_logo2.jpg&imgrefurl=http://www.popandpolitics.com/category/top-five/&h=300&w=300&sz=53&hl=en&start=2&sig2=NB-UQUuJRmwa20dT9yQaXg&um=1&tbnid=gH9Mdv2ae5FLAM:&tbnh=116&tbnw=116&ei=fhd0SI7ILoHIeaWbmNwC&prev=/images?q=rss+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7GFRD&sa=N -
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Marketing Has Changed
1950 - 2000 2000 - 2050
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Herald the Inbound Marketing
Blog SEO Social Media
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Inbound Marketing
Convert
Get Found
Get Found
Publish
Promote
Optimize
Convert
Test
Target
Nurture
Process ToolsGet Found Content Mgmt
Blogging
Social Media
SEO
Analytics
Convert
Offers
Landing Pages Email
Lead Intelligence
Lead Mgmt
Analytics
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Social Media
Social media is media designed to be
disseminated through social interaction,
created using highly accessible and scalablepublishing techniques.
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Social Media
An ongoing conversation thats happening RIGHT
NOW
A promotional channel for content distribution
A long term return on efforts A steady stream of information for:
Research
Feedback Building Relationships
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Current Statistics
3 out of 4 people use social networksregularly
Social media has overtaken email as the
#1 activity on the web,
Social media occupies 17% of all web
usage
There are over 200 million blogs
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900,000 blog posts every day
34% post opinions about companies,
brands, and products 93% of social media users believe
companies should have a presence in
social media.
Current Statistics
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Social Media Platforms
Facebook
Of 400 Million users, 20 Million join
fan pages every day
5 Billion links, photos, and videos
are shared on Facebook every day
Average user has 130 friends on
the site
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Average user visits the site 40
times per month
Average user spends an 23
minutes (23:20 to be precise) on
each visit
Average user is connected to 80
community pages, groups and
events
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Average user creates 90 pieces ofcontent each month
200 million people access Facebook
via a mobile device each day More than 30 billion pieces of
content are shared each day
Users than access Facebook onmobile devices are twice as active
on Facebook compared to non-
mobile users
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Facebook generates a staggering
770 billion page views per month
Fastest growing segment on
Facebook is 35 years and older
Average user sends 8 friend
requests per month
Average user spends an average
15 hours and 33 minutes on
Facebook per month
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Social Media Platforms: Twitter
Over 80 Million users
80% of Twitter usage happens off
of twitter.com
Over 10 Million updates per day
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Social Media Platforms
2nd largest search engine onthe web
4th largest site on the web
13 hours of video uploaded toYouTube every minute
9.5 Billion videos streamed
online in April, 2011, YouTubemade up 58%
Over 1 Billion views per day
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How is Social Media used?
Customer Service
Product/Service Feedback
Industry Networking Promotions/Contests
News, company updates
Internal Collaboration
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DSK Builders, reverting to social media
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Some Statistics
1. 20 percent of searches on Google eachday have NEVER been searched for
before.
2. There are more than 3.5 billion pieces ofcontent (web links, news stories, blog
posts, etc.) shared each week on
Facebook.
3. 43 percent of all online consumers are
social media fans or followers
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4. 53 percent of people on
Twitter recommend companies or theirproducts in their tweets.
5. The average American internet user
watches 30 minutes of video online perday.
Some Statistics
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6. 35 hours of video footage is uploaded to
YouTube every minute
7. 56 percent of LinkedIn's 100 million users
are outside of the United States.
8. Every day, 2,300 new Wikipedia articles are
created, adding to its 17 million articles, withcontributions from 91,000 active contributors
Some Statistics
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9. 1.4 million new blog posts are created every day
10. 200 million Facebook users access the servicefrom a mobile device.
11. There are more than 5 billion photos on Flickr12. 45 million people view SlideShare presentations
each month.
13. $3.08 billion will be spent to advertise on socialnetworking sites in 2011, a 55 percent increaseover 2010
Some Statistics
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Social Media -Reach
Social media are by their very nature more
decentralized, less hierarchical, anddistinguished by multiple points of
production and utility.
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Social Media Accessibility
Social media tools are generally available to thepublic at little or no cost.
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Social Media Usability
Most social media production does not
require specialized skills and training, or
requires only modest reinterpretation ofexisting skills;
In theory, anyone with access can operate the
means of social media production.
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Social Media -Immediacy
Production is instant, and
response is as well
instant
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Social Media - Permanence
Industrial media, once created, cannot be
altered
Whereas social media can be altered almost
instantaneously by comments or editing.
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About
50 % of worlds population is under
30yrs. old.
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In 10 years over
40%of the Fortune 500 will
Nolonger be there.
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Social media has overtaken
pornography as the no. 1 activityon the web.
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Facebook
tops
Google
for
weekly traffic in the US.
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1 in 5 couples meet online.1 in 5 divorces are blamed on
Facebook
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What is cooked in an American home stays on
Facebook
Twitter
Flickr
You tube
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Will classrooms be extinct ?
An education study revealed thatonline students outperformed those
receiving
face to face instruction
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KG students prefer and enjoy
iPads
than
Chalk and board.
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Usage
Facebook community has worlds third largestpopulation.
Social media is one more method of
segmenting the market. And yet China does not welcome
Facebook
TwitterYoutube
Google
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Usage
95 % of companies using social media for
recruitment use LinkedIn.
A new member joins LinkedIn every second.
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Usage
50 % of the mobile Internet traffic in the UK is
for Facebook.
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One bad consumer experience means
loss of huge business
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Usage
Generation Y and Z consider e-mail behind
the times.
Some colleges and Universities have stopped
distributing email accounts.
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Usage
eReaders have surpassed tradional book
sales.
You Tube is the 2nd
largest search enginein the world.
Every minute 24 hours of Video are
uploaded to You Tube
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If Wkipedia were made into a book, it
would be 2.25 million pages long,
And would require 123 years to read.
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Word of mouth has become
WORLDOF
MOUTH
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WoM is
now
Viral Marketing
Everybody is invited to get afflicted.
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34% of bloggers post opinion about products
and brands
90% of consumers trust peer
recommendations.
Only 14% trust advertisements.
93% of US marketers use social media for
business.
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The ROI of Social Media is
Your business will still exist after 5 years
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No. of years to reach 50 million users
Radio 38 years
TV 13 yrs
Internet 4 yrs.
iPOD 3 yrs.
Facebook ????
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Facebook added over200 m.users in less than
a year
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iPOD apps. Downloads hit
1 billion In
9 m.
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Babies in Egypt have been named Facebook
This is the baby of revolution.
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Without social media,
Campaign againstCorruption in India
would not have been
fiercer.
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Welcome to
the Social Media Revolution !!
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Has Social media arrived in India ?
Keep on asking the question
and
Get obsolete.
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Dr. Vishram Rajhans
9225536397
Thank you.